Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
6,329,785
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 22:29:48 UTC
Genres
Scores
Biography
Following his departure from iKON in 2019, B.I made his solo debut with Midnight Blue (Love Streaming) and achieved chart success with his album Waterfall, featuring the hit single "Illa Illa." Continuously involved as a songwriter and executive producer, he further solidified his solo career with singles like "BTBT" and "Keep Me Up," showcased on his EP Love or Loved, Pt. 1 in 2022.
B.I reaches 18-24 & 25-34 audiences concentrated in INDONESIA, THAILAND, PHILIPPINES. The demographic tilt is heavily female (79%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 189,600 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Style Nanda, Innisfree, iHeartRadio Music Awards suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,329,785 · Engagements 209,443 · Rate 3.3% Posts 332 · Views 189,600 · Avg Likes 206,831 · Avg Comments 2,135 · Avg Views 189,600 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 25-34: 22% 13-17: 11% 35-44: 1% |
Largest: 18-24 (66%); next: 25-34 (22%) |
| Gender Split |
Female: 79% Male: 21% Non-binary/Other: 0% |
Skews female (79%) |
| Top Countries |
INDONESIA (26%) THAILAND (17%) PHILIPPINES (11%) UNITED STATES (6%) VIETNAM (5%) |
Top regions: INDONESIA (26%), THAILAND (17%), PHILIPPINES (11%) |
| Platform Engagement | Instagram: 168,431 avg likes/post · Tiktok: 189,600 avg views/post | Best reach: Tiktok 189,600 avg views; best engagement: Instagram 168,431 avg likes |
Top Brand Affinities
Style Nanda
Innisfree
iHeartRadio Music Awards
Jollibee
Tiffany
Nivea
Dr. Martens
Petronas
Tiffany & Co
Snoopy And The Peanuts Gang
UNIQLO
Bershka
| Brand | Category | Score |
|---|---|---|
| Style Nanda | Apparel & Fashion | 10.32 |
| Innisfree | Beauty & Personal Care | 6.40 |
| iHeartRadio Music Awards | Entertainment | 4.09 |
| Jollibee | Restaurants & Food Service | 4.06 |
| Tiffany | Jewelry & Watches | 3.69 |
| Nivea | Beauty & Personal Care | 3.27 |
| Dr. Martens | Apparel & Fashion | 2.28 |
| Petronas | Automotive | 2.27 |
| Tiffany & Co | Jewelry & Watches | 2.15 |
| Snoopy And The Peanuts Gang | Entertainment | 1.90 |
| UNIQLO | Apparel & Fashion | 1.85 |
| Bershka | Apparel & Fashion | 1.77 |
| League of Legends | Gaming & Esports (Software/Titles) | 1.68 |
| Forever 21 | Apparel & Fashion | 1.65 |
| Coachella | Apparel & Fashion | 1.48 |
| Converse | Footwear | 1.48 |
| Burberry | Apparel & Fashion | 1.46 |
| Balenciaga | Apparel & Fashion | 1.42 |
| Universal | Entertainment | 1.40 |
| Starbucks | Beverages | 1.38 |
| Polaroid | Cameras & Photography | 1.38 |
| Yves Saint Laurent | Apparel & Fashion | 1.37 |
| KitKat | Snacks & Confectionery | 1.36 |
| Snapseed | Software, Apps & SaaS | 1.30 |
| Costco | Grocery & Pantry | 1.28 |
| Maybelline | Beauty & Personal Care | 1.27 |
| Vans | Footwear | 1.21 |
| H&M | Apparel & Fashion | 1.16 |
| Fujifilm | Cameras & Photography | 1.14 |
| OREO | Snacks & Confectionery | 1.13 |
| Chanel | Luxury & Designer | 1.11 |
| Polo Ralph Lauren | Apparel & Fashion | 1.11 |
| Pepsi | Beverages | 1.07 |
| Calvin Klein | Apparel & Fashion | 1.06 |
| Walt Disney | Entertainment | 1.02 |
| musical.ly | Entertainment & Media | 0.98 |
| Christian Dior | Luxury & Designer | 0.96 |
| NYX Cosmetics | Beauty & Personal Care | 0.96 |
| McDonald's | Restaurants & Food Service | 0.93 |
| SoundCloud | Entertainment & Media | 0.80 |
| Puma | Apparel & Fashion | 0.76 |
| Spotify Music | Entertainment & Media | 0.74 |
| Louis Vuitton | Luxury & Designer | 0.74 |
| Vogue | Apparel & Fashion | 0.73 |
| MAC Cosmetics | Beauty & Personal Care | 0.72 |
| Zara | Apparel & Fashion | 0.68 |
| Pokemon | Toys & Games | 0.65 |
| Coca-Cola | Beverages | 0.64 |
| Samsung Group | Consumer Electronics | 0.61 |
| Marvel Entertainment | Entertainment | 0.60 |
Official Profiles
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LoginArtist: B.I
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-02)
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