Azzy

Azzy — pop artist from BR.

Born in Niterói, Isabela Oliveira, known as Azzy since she was 17, has emerged as a prominent figure in the new generation with her recent works. With her…

Influence: 56.55% Fanbase: 38.32% Trending: 65.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 23.44% • Very Strong

As of 2025-09-08

3,252,716

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:46:43 UTC

Genres

poppopr&b, funk & soulfunk cariocahip-hop & raphip-hop/rapbrazilian hip hopcontemporary hip hophip hop

Biography

Born in Niterói, Isabela Oliveira, known as Azzy since she was 17, has emerged as a prominent figure in the new generation with her recent works. With her distinctive blue hair, passion, and frequent references to the moon, Azzy has garnered over 55 million views on digital platforms, showcasing her versatility in various musical styles. While not labeling herself as an "MC," Azzy acknowledges her roots in rap, having started her music journey through battles in Niterói and São Gonçalo. In early 2018, Azzy released two highly acclaimed projects, "Buzz Lightyear," reaching 20 million views and appearing on MTV, and the collaborative effort Poesia Acústica #4: Todo Mundo Odeia Acústico, featuring Bob do Contra, Mv Bill, Froid, Djonga, and Delacruz.

Looking ahead to 2018, Azzy plans to release several singles and her debut EP, continuing to captivate audiences with her music and unique style.

Top Brand Affinities

Report Date: 2025-09-08

Azzy reliably reaches 18-24 & 25-34 audiences in BRAZIL, PORTUGAL, UNITED STATES. The base is heavily female (70%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (61,504 avg views per post); Instagram layers on depth and replies. The audience sits near Lojas Renner, Warner Music, Ambev, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Azzy score 0.27% — Low bucket.

Brand: Lojas RennerBrand: Warner MusicBrand: Ambev

Followers:3,252,716

Engagements:8,696

Rate:0.3%

Posts:703

Avg Likes:8,544

Avg Comments:305

Avg Views:69,968

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,252,716 · Engagements 8,696 · Rate 0.3% Posts 703 · Views 69,968 · Avg Likes 8,544 · Avg Comments 305 · Avg Views 69,968	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 21% 13-17: 10% 35-44: 2%	Largest: 18-24 (67%); next: 25-34 (21%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	BRAZIL (96%) PORTUGAL (1%) UNITED STATES (1%) FRANCE (0%) COLOMBIA (0%)	Top regions: BRAZIL (96%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 5,781 avg likes/post · Tiktok: 8,464 avg views/post · Youtube: 61,504 avg views/post	Best reach: Youtube 61,504 avg views; best engagement: Instagram 5,781 avg likes

Top Brand Affinities

Lojas Renner

Score: 23.44

Warner Music

Score: 21.91

Ambev

Score: 20.60

Riachuelo

Score: 12.46

Moda Praia

Score: 10.09

Danone

Score: 10.05

Itaipava

Score: 8.79

Eudora

Score: 7.64

New Era

Score: 7.47

Xerox

Score: 6.74

Barber Shop Connect

Score: 4.33

Pfizer

Score: 3.74

Brand	Category	Score
Lojas Renner		23.44
Warner Music		21.91
Ambev		20.60
Riachuelo		12.46
Moda Praia		10.09
Danone		10.05
Itaipava		8.79
Eudora		7.64
New Era		7.47
Xerox		6.74
Barber Shop Connect		4.33
Pfizer		3.74
Lacoste		3.72
shein		3.50
Oakley		3.50
Mitsubishi		3.48
Lollapalooza		3.44
SheInside		3.44
Colgate		2.98
Avon		2.63
Mary Kay		2.46
SoundCloud		2.33
Versace		2.20
Budweiser		2.02
Supreme		1.46
Pandora		1.44
Huda Beauty		1.34
Sneakerhead		1.30
Balenciaga		1.23
NBA		1.20
Rolex		1.16
Louis Vuitton		1.13
Puma		1.13
Heineken		1.06
Grand Theft Auto		1.02
Spotify Music		1.01
Yves Saint Laurent		0.99
Polaroid		0.97
Burberry		0.94
Prada		0.93
Calvin Klein		0.89
Nike		0.88
Red Bull		0.87
DC Entertainment		0.86
Gucci		0.84
Vogue		0.78
musical.ly		0.78
Christian Dior		0.75
Chanel		0.75
Sony		0.73