Azucar Moreno

Azucar Moreno — pop artist from ES.

Influenced by disco icons Donna Summer and Gloria Gaynor, sisters Toñi and Encarna Salazar aspired to be pop stars. After gaining experience in music, they…

Influence: 50.43% Fanbase: 26.53% Trending: 62.37% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

El Corte Ingles • 70.21% • Very Strong

As of 2025-09-08

55,859

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 18:34:26 UTC

Genres

poppopspanish poprockspanish pop rocklatinrumba

Biography

Influenced by disco icons Donna Summer and Gloria Gaynor, sisters Toñi and Encarna Salazar aspired to be pop stars. After gaining experience in music, they formed Azucar Moreno in 1984 and achieved success with their albums Con la Piel en Los Labios (1984) and Carne de Melocotón (1988), blending flamenco and pop elements. Collaborating with producers Emilio Estefan and Estefano, the duo won a Billboard Music Award and became top-selling Latin pop artists.

Top Brand Affinities

Report Date: 2025-09-08

Azucar Moreno resonates most with 25-34 & 35-44 audiences and shows durable presence in SPAIN, UNITED STATES, ROMANIA. With a heavily male (59%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (7,437 avg views per post); Instagram is where fans co-sign. Affinity adjacency to El Corte Ingles, Fnac, Desigual makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Azucar Moreno score 0.84% — Low bucket.

Brand: El Corte InglesBrand: FnacBrand: Desigual

Followers:55,859

Engagements:467

Rate:0.8%

Posts:437

Avg Likes:451

Avg Comments:28

Avg Views:7,437

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 55,859 · Engagements 467 · Rate 0.8% Posts 437 · Views 7,437 · Avg Likes 451 · Avg Comments 28 · Avg Views 7,437	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 35-44: 25% 45-64: 23% 18-24: 17%	Largest: 25-34 (33%); next: 35-44 (25%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	SPAIN (28%) UNITED STATES (7%) ROMANIA (5%) TüRKIYE (5%) COLOMBIA (4%)	Top regions: SPAIN (28%), UNITED STATES (7%), ROMANIA (5%)
Platform Engagement	Instagram: 307 avg likes/post · Youtube: 7,437 avg views/post	Best reach: Youtube 7,437 avg views; best engagement: Instagram 307 avg likes

Top Brand Affinities

El Corte Ingles

Score: 70.21

Fnac

Score: 33.86

Desigual

Score: 23.92

Univision

Score: 22.38

Iberia

Score: 18.33

Victoria Beckham

Score: 18.32

Grindr

Score: 16.50

TOUS

Score: 14.79

Jean Paul Gaultier

Score: 13.22

Carolina Herrera

Score: 12.76

Movistar

Score: 12.19

LATAM

Score: 11.84

Brand	Category	Score
El Corte Ingles		70.21
Fnac		33.86
Desigual		23.92
Univision		22.38
Iberia		18.33
Victoria Beckham		18.32
Grindr		16.50
TOUS		14.79
Jean Paul Gaultier		13.22
Carolina Herrera		12.76
Movistar		12.19
LATAM		11.84
Massimo Dutti		10.61
VidaSana		10.19
Amazon Music		8.93
Daewoo		8.72
Kerastase		8.41
Primark		8.28
Pull&Bear		8.16
Loewe		7.71
Barbie		7.64
Lidl		6.84
Suavecito		6.49
PLAYMOBIL		6.24
Guerlain		5.95
Patek Philippe		5.93
Ryanair		5.74
Emporio Armani		5.71
Calzedonia		5.44
Stradivarius		5.35
Carrefour		5.30
KARL LAGERFELD		5.29
Kiko		4.96
Elle Magazine		4.84
Dsquared		4.77
Iberostar Hotels & Resorts		4.70
Cafecito		4.67
Baileys		3.89
Dolce & Gabbana		3.75
Bershka		3.67
Zara		3.59
Versace		3.51
Estee Lauder		3.43
Nivea		3.20
Vogue		3.07
shein		3.06
Lancôme		3.05
Moschino		2.89
NARS Cosmetics		2.74
SheInside		2.72