Aziz Hedra

Aziz Hedra — pop artist from ID.

Aziz Hedra, born in Jakarta in 2000, discovered his passion for singing at a young age. He later pursued education in Business Management at Universitas…

Influence: 49.35% Fanbase: 35.81% Trending: 56.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 16.03% • Very Strong

As of 2025-09-08

562,109

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-09 21:41:44 UTC

Genres

poppopmainstream popr&b, funk & soulr&b/soul

Biography

Aziz Hedra, born in Jakarta in 2000, discovered his passion for singing at a young age. He later pursued education in Business Management at Universitas Sumatera Utara, laying the foundation for his music career. As an Indonesian singer-songwriter, Aziz gained recognition with his husky voice and released his debut single "Somebody's Pleasure" in 2023, leading to collaborations with Sony Music Indonesia and various accolades.

Aziz's success on Spotify with "Somebody's Pleasure" earned him a spot in Spotify's Radar program in 2023 and a gold certification for streaming in Indonesia and Malaysia. His album "Lesson Learned" expands on themes from his EP "Lesson," reflecting his personal journey and resonating with listeners worldwide. Aziz Hedra continues to inspire and make a lasting impact in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Aziz Hedra maintains consistent pull among 18-24 & 25-34 audiences across INDONESIA, MALAYSIA, PHILIPPINES. The audience leans female-leaning (52%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 17,050 avg views per post; Instagram functions as the community touchpoint. Affinity with Garuda Indonesia, Atmos, Yakult makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Aziz Hedra score 0.82% — Low bucket.

Brand: Garuda IndonesiaBrand: AtmosBrand: Yakult

Followers:562,109

Engagements:4,629

Rate:0.8%

Posts:644

Avg Likes:4,540

Avg Comments:81

Avg Views:17,931

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 562,109 · Engagements 4,629 · Rate 0.8% Posts 644 · Views 17,931 · Avg Likes 4,540 · Avg Comments 81 · Avg Views 17,931	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 25% 13-17: 12% 35-44: 2%	Largest: 18-24 (61%); next: 25-34 (25%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	INDONESIA (82%) MALAYSIA (7%) PHILIPPINES (4%) THAILAND (2%) INDIA (1%)	Top regions: INDONESIA (82%), MALAYSIA (7%), PHILIPPINES (4%)
Platform Engagement	Instagram: 3,756 avg likes/post · Tiktok: 17,050 avg views/post · Youtube: 881 avg views/post	Best reach: Tiktok 17,050 avg views; best engagement: Instagram 3,756 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 16.03

Atmos

Score: 13.22

Yakult

Score: 11.21

AirAsia

Score: 8.73

OOTD Magazine

Score: 8.28

UNIQLO

Score: 7.31

Coach

Score: 6.20

Daihatsu

Score: 5.68

Longchamp

Score: 4.93

Petronas

Score: 4.79

Dota 2

Score: 4.73

Kate Spade

Score: 4.66

Brand	Category	Score
Garuda Indonesia		16.03
Atmos		13.22
Yakult		11.21
AirAsia		8.73
OOTD Magazine		8.28
UNIQLO		7.31
Coach		6.20
Daihatsu		5.68
Longchamp		4.93
Petronas		4.79
Dota 2		4.73
Kate Spade		4.66
Pull&Bear		4.49
Billabong		3.95
Fujifilm		3.23
Nokia		3.17
Stüssy		2.97
Xiaomi		2.96
H&M		2.69
Hot Wheels		2.64
Oriflame		2.62
KENZO		2.56
Preloved		2.50
The North Face		2.42
Philips		2.30
Coachella		2.15
Bershka		1.78
Universal		1.78
New Balance		1.77
Spotify Music		1.76
GIVENCHY		1.76
ASICS		1.74
Samsung Group		1.51
KFC		1.51
Yamaha		1.49
Mitsubishi Motors		1.42
Guess		1.29
Snapseed		1.26
musical.ly		1.24
Converse		1.23
Huawei		1.19
Levi's		1.19
Calvin Klein		1.17
Maybelline		1.15
Adobe		1.13
Puma		1.12
Christian Dior		1.08
Burberry		1.08
Zara		1.08
Los Angeles Lakers		1.07