Azad

Azad — r&b, funk & soul artist from IR.

Azad, a Kurdish refugee from Iran, relocated to Germany in 1984. He delved into the German hip-hop scene as a rapper after initially engaging as a breakdancer…

Influence: 50.81% Fanbase: 33.52% Trending: 59.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Alpha Industries • 73.89% • Very Strong

As of 2025-09-08

215,751

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 18:45:40 UTC

Genres

r&b, funk & soulr&b/soulhip-hop & raphip-hop/rapgerman hip hopgerman drilldeep german hip hopgerman underground rapkurdish hip hoprapcontemporary hip hophip hoptrapothersworldwide

Biography

Azad, a Kurdish refugee from Iran, relocated to Germany in 1984. He delved into the German hip-hop scene as a rapper after initially engaging as a breakdancer and graffiti artist. Joining the crew Asiatic Warriors in 1990, Azad gained popularity for his streetwise lyrics delivered in German, English, and Kurdish. Following the crew's breakup in 1999, Azad pursued a solo career, debuting in 2000 with the "Napalm" 12" release. His subsequent albums, including Leben and Faust des Nordwestens, showcased his evolving style and collaborations with other German artists.

In 2004, Azad made headlines by forming his own label, Bozz-Music, in partnership with Universal. His single "Phoenix" marked the label's inaugural release, with Azad adopting the pseudonym the Bozz. Despite facing controversy over some of his tracks being deemed "youth endangering" by the German government, Azad continued to push boundaries with his music. His 2016 album Leben II marked a commercial peak, reaching the top of the German charts and achieving Top Ten status in Austria and Switzerland, solidifying his position as a prominent figure in German hip-hop.

Top Brand Affinities

Report Date: 2025-09-08

Azad stands out with 25-34 & 18-24 audiences across GERMANY, BRAZIL, SWITZERLAND. The profile is heavily male (79%), and content lands hardest on Instagram, where posts average 6,590 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Alpha Industries, Clever Fit, Commerzbank, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Azad a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Azad score 3.05% — Very Strong bucket.

Brand: Alpha IndustriesBrand: Clever FitBrand: Commerzbank

Followers:215,751

Engagements:6,590

Rate:3.1%

Posts:148

Avg Likes:6,590

Avg Comments:151

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 215,751 · Engagements 6,590 · Rate 3.1% Posts 148 · Views 0 · Avg Likes 6,590 · Avg Comments 151 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 33% 35-44: 14% 13-17: 4%	Largest: 25-34 (47%); next: 18-24 (33%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	GERMANY (67%) BRAZIL (8%) SWITZERLAND (3%) AUSTRIA (3%) TüRKIYE (3%)	Top regions: GERMANY (67%), BRAZIL (8%), SWITZERLAND (3%)
Platform Engagement	Instagram: 6,590 avg likes/post	best engagement: Instagram 6,590 avg likes

Top Brand Affinities

Alpha Industries

Score: 73.89

Clever Fit

Score: 37.74

Commerzbank

Score: 36.95

Breitling

Score: 19.25

Ellesse

Score: 16.90

Palm Angels

Score: 16.17

Gamescom

Score: 14.50

Hugo Boss

Score: 13.27

New Era

Score: 12.81

Zalando

Score: 12.66

Braun

Score: 12.08

Akai

Score: 11.92

Brand	Category	Score
Alpha Industries		73.89
Clever Fit		37.74
Commerzbank		36.95
Breitling		19.25
Ellesse		16.90
Palm Angels		16.17
Gamescom		14.50
Hugo Boss		13.27
New Era		12.81
Zalando		12.66
Braun		12.08
Akai		11.92
Lacoste		11.23
Marc O'Polo		10.51
Amazon Music		8.82
Stone Island		8.80
Emporio Armani		7.79
Rolex		6.91
Nice Kicks		6.57
Seat		6.46
Sole Collector		6.36
BRABUS		6.24
Dsquared		6.24
Maybach		6.19
Beats Electronics		6.19
Kickstagram		6.14
Mercedes-Benz		5.80
Tommy Hilfiger		5.61
Opel		5.51
Armani		5.42
Lufthansa		5.19
Ray-Ban		4.82
Jack Daniels		4.69
BBS		4.67
Rover		4.48
Audi		4.47
Calvin Klein		4.31
Moncler		4.28
Versace		4.22
Fenerbahce		4.21
Polo Ralph Lauren		4.12
Vodafone		4.08
Nike		4.05
Gucci		4.04
Galatasaray		3.94
Hublot		3.77
BMW		3.65
Monster Beverage		3.62
Hennessy		3.15
Under Armour		3.06