
Ayumi Hamasaki
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
2,510,029
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Hamasaki's journey to stardom began with a humble upbringing and early struggles as a model and aspiring actress. Discovered by producer Max Matsuura in the late '90s, she signed with Avex Trax and quickly rose to fame with her chart-topping singles and albums. Over the years, she gained control over her career, becoming the primary songwriter and expanding her musical style. Despite personal setbacks, including a hearing condition, Hamasaki continued to push boundaries, experimenting with different genres and collaborating with international producers. With a career spanning decades, she remains a prominent figure in the Japanese music industry, celebrated for her enduring success and influence.
Ayumi Hamasaki connects with 18-24 & 25-34 audiences and shows durable traction across JAPAN, UNITED STATES, TAIWAN. With a male-leaning (51%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 137,656 avg views per post; Tiktok adds dependable engagement depth. Overlap with Aeon, Bottega Veneta, UGG highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Ayumi Hamasaki moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 2,510,029 · Engagements 3,664 · Rate 0.1% Posts 2,202 · Views 198,756 · Avg Likes 3,199 · Avg Comments 439 · Avg Views 198,756 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 46% 25-34: 38% 35-44: 8% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (38%) |
Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
Top Countries |
JAPAN (35%) UNITED STATES (12%) TAIWAN (8%) INDONESIA (5%) BRAZIL (4%) |
Top regions: JAPAN (35%), UNITED STATES (12%), TAIWAN (8%) |
Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 61,100 avg views/post · Youtube: 137,656 avg views/post | Best reach: Youtube 137,656 avg views; best engagement: Tiktok 3,199 avg likes |
Top Brand Affinities
Aeon
Bottega Veneta
UGG
L'Occitane
UNIQLO
Shake Shack
Vivienne Westwood
Tiffany
Snoopy And The Peanuts Gang
Hermès
Chanel
Daniel Wellington
Brand | Category | Score |
---|---|---|
Aeon | 15.01 | |
Bottega Veneta | 10.73 | |
UGG | 9.32 | |
L'Occitane | 9.20 | |
UNIQLO | 8.96 | |
Shake Shack | 8.89 | |
Vivienne Westwood | 8.34 | |
Tiffany | 8.16 | |
Snoopy And The Peanuts Gang | 8.14 | |
Hermès | 7.11 | |
Chanel | 7.00 | |
Daniel Wellington | 6.95 | |
Shiseido | 6.67 | |
Miu Miu | 6.53 | |
Loewe | 6.34 | |
Jimmy Choo | 6.15 | |
Furla | 5.70 | |
Yves Saint Laurent | 5.33 | |
GAP | 5.33 | |
Final Fantasy | 4.56 | |
Christian Dior | 4.43 | |
Ferragamo | 4.42 | |
The North Face | 4.42 | |
Moncler | 4.37 | |
Panasonic | 4.31 | |
Estee Lauder | 4.23 | |
Sega | 4.18 | |
Costco | 4.09 | |
Tiffany & Co | 4.08 | |
IKEA | 4.07 | |
Bandai Namco | 4.05 | |
Bulgari | 3.96 | |
Olympus | 3.84 | |
Stüssy | 3.66 | |
Fendi | 3.61 | |
Christian Louboutin | 3.60 | |
Kate Spade | 3.58 | |
Louis Vuitton | 3.58 | |
Pokemon | 3.48 | |
Summit Entertainment | 3.35 | |
Gundam | 3.30 | |
Hilton | 3.29 | |
GIVENCHY | 3.09 | |
TOM FORD | 3.02 | |
Dr. Martens | 3.01 | |
Fila | 2.99 | |
Valentino | 2.92 | |
Lancôme | 2.86 | |
Cartier | 2.82 | |
New Balance | 2.81 |
Official Profiles
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LoginArtist: Ayumi Hamasaki
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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