Ayra Starr

Ayra Starr — pop artist from NG.

Ayra Starr, a 20-year-old artist born in Benin Republic and raised between Cotonou and Lagos, draws inspiration from a mix of cultures and musical influences.…

Influence: 70.34% Fanbase: 66.26% Trending: 72.38% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

JACQUEMUS • 10.93% • Very Strong

As of 2025-09-28

14,766,395

Social Media Followers

As of 2025-09-28

00:00:00

Hours Airplay

2025-11-06 23:22:54 UTC

Genres

popafropopnigerian popr&b, funk & soulafro r&belectronicafrobeatothersworldwideafricanafro soulafrobeats

Biography

Ayra Starr, a 20-year-old artist born in Benin Republic and raised between Cotonou and Lagos, draws inspiration from a mix of cultures and musical influences. Her self-described Afrosoul sound reflects her admiration for artists like Angelique Kidjo, Rihanna, and Nigerian music icons. Ayra's debut EP, released in January 2021, featured the hit single "Away" and garnered attention internationally.

Her debut studio album, "19 & Dangerous," followed, achieving multiple number ones and earning critical acclaim. With collaborations across the continent and recognition at prestigious awards like the Headies and BET, Ayra Starr has quickly gained a dedicated following and emerged as a rising star in the music industry.

Top Brand Affinities

Report Date: 2025-09-28

Ayra Starr resonates most with 18-24 & 25-34 audiences and shows durable presence in NIGERIA, GHANA, KENYA. With a heavily female (60%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (418,500 avg views per post); Instagram is where fans co-sign. Affinity adjacency to JACQUEMUS, CNN, MISSGUIDED makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ayra Starr score 1.35% — Moderate bucket.

Brand: JACQUEMUSBrand: CNNBrand: MISSGUIDED

Followers:14,766,395

Engagements:199,370

Rate:1.4%

Posts:862

Avg Likes:194,691

Avg Comments:2,919

Avg Views:418,500

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,766,395 · Engagements 199,370 · Rate 1.4% Posts 862 · Views 418,500 · Avg Likes 194,691 · Avg Comments 2,919 · Avg Views 418,500	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 34% 13-17: 6% 35-44: 2%	Largest: 18-24 (57%); next: 25-34 (34%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	NIGERIA (42%) GHANA (8%) KENYA (4%) SOUTH AFRICA (4%) UNITED STATES (3%)	Top regions: NIGERIA (42%), GHANA (8%), KENYA (4%)
Platform Engagement	Instagram: 139,791 avg likes/post · Tiktok: 418,500 avg views/post	Best reach: Tiktok 418,500 avg views; best engagement: Instagram 139,791 avg likes

Top Brand Affinities

JACQUEMUS

Score: 10.93

CNN

Score: 9.15

MISSGUIDED

Score: 9.07

boohoo

Score: 8.01

Hennessy

Score: 7.02

MTV

Score: 6.53

FashionNova

Score: 5.63

Monster Beverage

Score: 4.58

Steve Madden

Score: 4.46

Hublot

Score: 3.90

Timberland

Score: 3.84

Bershka

Score: 3.73

Brand	Category	Score
JACQUEMUS		10.93
CNN		9.15
MISSGUIDED		9.07
boohoo		8.01
Hennessy		7.02
MTV		6.53
FashionNova		5.63
Monster Beverage		4.58
Steve Madden		4.46
Hublot		3.90
Timberland		3.84
Bershka		3.73
Kodak		3.60
Dr. Martens		3.53
NARS Cosmetics		3.40
Comedy Central		3.20
Urban Outfitters		3.11
shein		2.97
SoundCloud		2.96
TOM FORD		2.92
Pull&Bear		2.89
Stüssy		2.87
FOREX		2.85
Moschino		2.85
Vogue		2.80
BBC		2.79
Fenty beauty		2.63
Versace		2.42
SheInside		2.33
Beats Electronics		2.32
Balenciaga		2.30
GAP		2.21
Spotify Music		2.20
Sephora		2.18
Fendi		2.16
Forever 21		2.13
ASOS		2.10
Cartier		2.08
Pepsi		1.94
H&M		1.94
Huda Beauty		1.83
The North Face		1.82
Paramount Pictures		1.80
Lacoste		1.75
Supreme		1.74
Primark		1.63
musical.ly		1.59
GIVENCHY		1.59
Levi's		1.57
New Balance		1.56