Ayox

Ayox — r&b, funk & soul artist from NG.

Ayox, born Ayomide Bakare Yanuoluwa on January 4, 2003, is a Nigerian singer and songwriter hailing from Akure, Ondo State. After losing his father in 2016, he…

Influence: 60.99% Fanbase: 53.62% Trending: 64.68% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Hennessy • 9.23% • Very Strong

As of 2025-09-22

1,931,472

Social Media Followers

As of 2025-09-22

00:00:00

Hours Airplay

2025-10-07 18:54:08 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&b

Biography

Ayox, born Ayomide Bakare Yanuoluwa on January 4, 2003, is a Nigerian singer and songwriter hailing from Akure, Ondo State. After losing his father in 2016, he relocated to Lagos to pursue his music career, recording his first song at the age of 12. Influenced by his father's musical tastes, Ayox blends Afro soul with elements of highlife, Fuji, Afrobeat, hip-hop, R&B, and soul, citing artists like Olamide, Burna Boy, and Justin Bieber among his influences. His cover of Libianca's "People" in 2023 garnered attention from industry heavyweights like Akon, Chris Brown, and Don Jazzy, propelling him into the spotlight.

Ayox's musical journey is guided by a desire to showcase his hometown globally and spread healing through his eclectic sound. Drawing inspiration from legendary musicians such as Beautiful Nubia and Orlando Owoh, he aims to make his mark by fusing diverse musical genres and creating a unique sonic experience that resonates with audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-22

Ayox converts attention from 18-24 & 25-34 audiences across NIGERIA, UNITED STATES, FRANCE. Audience shape is heavily male (83%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 84,100 avg views per post, with supportive conversation on Tiktok. Shared audience with Hennessy, MTV, CNN underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ayox score 1.16% — Moderate bucket.

Brand: HennessyBrand: MTVBrand: CNN

Followers:1,931,472

Engagements:22,329

Rate:1.2%

Posts:1,211

Avg Likes:21,248

Avg Comments:555

Avg Views:103,371

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,931,472 · Engagements 22,329 · Rate 1.2% Posts 1,211 · Views 103,371 · Avg Likes 21,248 · Avg Comments 555 · Avg Views 103,371	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 42% 35-44: 4% 13-17: 3%	Largest: 18-24 (51%); next: 25-34 (42%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	NIGERIA (19%) UNITED STATES (18%) FRANCE (13%) KENYA (6%) MALI (5%)	Top regions: NIGERIA (19%), UNITED STATES (18%), FRANCE (13%)
Platform Engagement	Instagram: 5,685 avg likes/post · Tiktok: 84,100 avg views/post · Youtube: 19,271 avg views/post	Best reach: Tiktok 84,100 avg views; best engagement: Tiktok 15,150 avg likes

Top Brand Affinities

Hennessy

Score: 9.23

MTV

Score: 6.31

CNN

Score: 5.98

FashionNova

Score: 5.18

Comedy Central

Score: 3.62

FOREX

Score: 3.46

Versace

Score: 3.26

Monster Beverage

Score: 3.09

SoundCloud

Score: 3.06

Kodak

Score: 2.93

BBC

Score: 2.75

Fendi

Score: 2.58

Brand	Category	Score
Hennessy		9.23
MTV		6.31
CNN		5.98
FashionNova		5.18
Comedy Central		3.62
FOREX		3.46
Versace		3.26
Monster Beverage		3.09
SoundCloud		3.06
Kodak		2.93
BBC		2.75
Fendi		2.58
Beats Electronics		2.58
Louis Vuitton		2.37
Spotify Music		2.35
Gucci		2.34
Balenciaga		2.26
Timberland		2.22
Lexus		1.96
musical.ly		1.89
Pepsi		1.89
Paramount Pictures		1.88
Gymshark		1.82
Christian Dior		1.81
Vogue		1.69
Burberry		1.63
FIFA		1.52
Puma		1.51
H&M		1.47
Rolex		1.45
GIVENCHY		1.44
Guinness		1.42
Los Angeles Lakers		1.39
Crocs		1.30
Cartier		1.20
Paypal		1.19
Sony		1.18
Heineken		1.13
Bentley		1.12
Nike		1.10
Coca-Cola		1.08
Lamborghini		1.06
Adobe		0.98
Google		0.97
Zara		0.97
Tommy Hilfiger		0.93
Apple		0.81
Mercedes-Benz		0.79
Toyota		0.68
NBA		0.64