ayokay
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
168,682
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 19:00:16 UTC
Genres
Scores
Biography
ayokay builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, INDIA, PHILIPPINES. With a heavily male (62%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (5,004 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Trancefamily, Live Nation, Lollapalooza point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 168,682 · Engagements 669 · Rate 0.4% Posts 632 · Views 7,381 · Avg Likes 658 · Avg Comments 37 · Avg Views 7,381 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 29% 13-17: 8% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (29%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (24%) INDIA (19%) PHILIPPINES (8%) INDONESIA (6%) NIGERIA (5%) |
Top regions: UNITED STATES (24%), INDIA (19%), PHILIPPINES (8%) |
| Platform Engagement | Instagram: 269 avg likes/post · Tiktok: 5,004 avg views/post · Youtube: 2,377 avg views/post | Best reach: Tiktok 5,004 avg views; best engagement: Tiktok 300 avg likes |
Top Brand Affinities
Trancefamily
Live Nation
Lollapalooza
Pioneer
Barstool Sports
Coachella
Madewell
Ableton
Nasty Gal
REVOLVE
Coors
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 28.97 | |
| Live Nation | 20.34 | |
| Lollapalooza | 15.75 | |
| Pioneer | 15.18 | |
| Barstool Sports | 14.11 | |
| Coachella | 11.64 | |
| Madewell | 11.40 | |
| Ableton | 10.84 | |
| Nasty Gal | 10.36 | |
| REVOLVE | 9.93 | |
| Coors | 9.85 | |
| Amazon Music | 8.40 | |
| Bud Light | 8.33 | |
| Free People | 8.08 | |
| Pro Tools | 8.06 | |
| Gillette | 7.82 | |
| Verizon | 7.13 | |
| Margaritaville | 7.13 | |
| Lululemon Athletica | 7.04 | |
| Pacific Northwest Wonderland | 6.90 | |
| iHeartRadio Music Awards | 6.41 | |
| SoundCloud | 6.13 | |
| American Eagle | 5.87 | |
| Urban Outfitters | 5.57 | |
| Anthropologie | 5.51 | |
| Kroger | 5.46 | |
| Taco Bell | 5.33 | |
| Chick-fil-A | 5.22 | |
| Spotify Music | 5.20 | |
| Busch | 4.94 | |
| Target | 4.86 | |
| ESPN | 4.59 | |
| Tomorrowland | 4.43 | |
| Steve Madden | 4.43 | |
| Abercrombie & Fitch | 4.31 | |
| Carhartt | 4.29 | |
| A Game of Tones | 4.03 | |
| Heinz | 3.90 | |
| Gatorade | 3.89 | |
| NORDSTROM | 3.89 | |
| Chipotle Mexican Grill | 3.68 | |
| OLD NAVY | 3.57 | |
| Airbnb | 3.46 | |
| Beats Electronics | 3.32 | |
| Chrysler | 3.22 | |
| NHL | 3.15 | |
| MTV | 3.04 | |
| Guinness | 2.89 | |
| Nickelodeon | 2.88 | |
| Budweiser | 2.85 |
Official Profiles
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LoginArtist: ayokay
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 01:42:48 | Feel It | M-1 Dance | Vilnius, LT | 203 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |