Ayo & Teo

Ayo & Teo — pop artist from US.

Sibling duo Ayo & Teo, originally Ayleo and Mateo Bowles from Ann Arbor, Michigan, rose to fame with their viral hit single "Rolex" in 2017. Influenced by…

Influence: 60.87% Fanbase: 51.36% Trending: 65.62% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

9,280,000

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:46:51 UTC

Genres

popsocial media pophip-hop & raptraphip-hop/rapraphip hop

Biography

Sibling duo Ayo & Teo, originally Ayleo and Mateo Bowles from Ann Arbor, Michigan, rose to fame with their viral hit single "Rolex" in 2017. Influenced by artists like Michael Jackson, Usher, Missy Elliott, and Chris Brown, the pair showcased their dancing skills from a young age, gaining popularity through social media dance challenges. Wearing their signature bear facemasks, they released their debut single "In Reverse" in 2016 before gaining widespread recognition with "Rolex," which amassed over 30 million YouTube streams and charted on the Billboard Hot 100. Their trap-influenced pop sound drew comparisons to hits by artists like Migos, Rae Sremmurd, and Shelley FKA DRAM. In 2018, they returned with the single "Hold My Sauce," produced by BL$$D.

Top Brand Affinities

Report Date: 2025-08-15

Ayo & Teo builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (64%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (84,050 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Nike, Adidas, Apple Music point to authentic extensions into Merchandise featuring signature bear facemasks, Dance challenge campaigns on TikTok, Collaborative singles with popular TikTok influencers. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ayo & Teo score 0.03% — Low bucket.

Product: Merchandise featuring signature bear facemasksProduct: Dance challenge campaigns on TikTokProduct: Collaborative singles with popular TikTok influencers

Followers:9,280,000

Engagements:3,166

Rate:0.0%

Posts:775

Avg Likes:2,861

Avg Comments:110

Avg Views:91,624

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,280,000 · Engagements 3,166 · Rate 0.0% Posts 775 · Views 91,624 · Avg Likes 2,861 · Avg Comments 110 · Avg Views 91,624	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 24% 13-17: 12% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (24%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (28%) BRAZIL (7%) UNITED KINGDOM (5%) POLAND (4%) NIGERIA (4%)	Top regions: UNITED STATES (28%), BRAZIL (7%), UNITED KINGDOM (5%)
Platform Engagement	Tiktok: 84,050 avg views/post · Youtube: 7,574 avg views/post	Best reach: Tiktok 84,050 avg views; best engagement: Tiktok 2,499 avg likes