Ayo Maff

Ayo Maff from NG.

Ayo Maff, born Ayorinde Mafoluku Ayodele, is a 19-year-old music artist hailing from Lagos, Nigeria. Drawing inspiration from his rural Lagos upbringing, he…

Influence: 71.64% Fanbase: 64.86% Trending: 75.03% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 26.27% • Very Strong

As of 2025-09-30

1,645,071

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-11-06 23:23:16 UTC

Biography

Ayo Maff, born Ayorinde Mafoluku Ayodele, is a 19-year-old music artist hailing from Lagos, Nigeria. Drawing inspiration from his rural Lagos upbringing, he creates music that reflects his community and personal experiences, establishing himself as an emerging talent with a unique sound.

Committed to sharing his music globally, Ayo Maff aims to connect with listeners who resonate with his story and appreciate his artistry. With a passion for growth and a distinctive sound, he seeks to leave a lasting impact on the international music landscape.

Top Brand Affinities

Report Date: 2025-09-30

Ayo Maff commands interest from 18-24 & 25-34 audiences in NIGERIA, UNITED STATES, FRANCE. With a heavily male (87%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (146,900 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Airtel, Palm Angels, Hennessy points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ayo Maff score 3.56% — Very Strong bucket.

Brand: AirtelBrand: Palm AngelsBrand: Hennessy

Followers:1,645,071

Engagements:58,531

Rate:3.6%

Posts:736

Avg Likes:56,368

Avg Comments:1,100

Avg Views:192,983

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,645,071 · Engagements 58,531 · Rate 3.6% Posts 736 · Views 192,983 · Avg Likes 56,368 · Avg Comments 1,100 · Avg Views 192,983	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 40% 13-17: 4% 35-44: 4%	Largest: 18-24 (51%); next: 25-34 (40%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	NIGERIA (41%) UNITED STATES (16%) FRANCE (6%) KENYA (6%) GHANA (4%)	Top regions: NIGERIA (41%), UNITED STATES (16%), FRANCE (6%)
Platform Engagement	Instagram: 26,042 avg likes/post · Tiktok: 146,900 avg views/post · Youtube: 46,083 avg views/post	Best reach: Tiktok 146,900 avg views; best engagement: Tiktok 29,700 avg likes

Top Brand Affinities

Airtel

Score: 26.27

Palm Angels

Score: 15.06

Hennessy

Score: 11.15

boohoo

Score: 9.51

MTV

Score: 8.85

Monster Beverage

Score: 6.82

T.G.I. Friday's

Score: 6.50

CNN

Score: 6.04

Hublot

Score: 5.89

FashionNova

Score: 4.90

Kodak

Score: 4.45

ASOS

Score: 4.39

Brand	Category	Score
Airtel		26.27
Palm Angels		15.06
Hennessy		11.15
boohoo		9.51
MTV		8.85
Monster Beverage		6.82
T.G.I. Friday's		6.50
CNN		6.04
Hublot		5.89
FashionNova		4.90
Kodak		4.45
ASOS		4.39
Beats Electronics		4.16
Fendi		3.76
SoundCloud		3.75
Lacoste		3.44
Pepsi		3.23
FOREX		3.12
musical.ly		3.07
Comedy Central		2.86
Balenciaga		2.85
BBC		2.78
Olaplex		2.68
Spotify Music		2.57
Bershka		2.55
Timberland		2.39
Paramount Pictures		2.36
Calvin Klein		2.24
The North Face		2.20
Vogue		1.99
Polo Ralph Lauren		1.96
Rolex		1.83
Lexus		1.80
Tesla Motors		1.74
Cartier		1.74
FIFA		1.64
Louis Vuitton		1.64
Tommy Hilfiger		1.61
Sprite		1.60
shein		1.57
Crocs		1.39
Guinness		1.25
Supreme		1.25
Adobe		1.23
SheInside		1.23
Gucci		1.22
Bentley		1.21
Burberry		1.20
Versace		1.14
Puma		1.09