Ayo Maff Brand Affinity ranks highest Evian at 13.64% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Ayo Maff from NG.

Ayo Maff, born Ayorinde Mafoluku Ayodele, is a 19-year-old music artist hailing from Lagos, Nigeria. Drawing inspiration from his rural Lagos upbringing, he…

Ayo Maff

Superstar

Country: NG | Artist ID: c85413b6-69ae-47b6-8219-87c66a967878

Find Artist

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Evian • 13.64% • Very Strong

As of 2025-09-09

1,565,983

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Superstar

Biography

Ayo Maff, born Ayorinde Mafoluku Ayodele, is a 19-year-old music artist hailing from Lagos, Nigeria. Drawing inspiration from his rural Lagos upbringing, he creates music that reflects his community and personal experiences, establishing himself as an emerging talent with a unique sound.

Committed to sharing his music globally, Ayo Maff aims to connect with listeners who resonate with his story and appreciate his artistry. With a passion for growth and a distinctive sound, he seeks to leave a lasting impact on the international music landscape.

Report Date: 2025-09-09

Ayo Maff commands interest from 18-24 & 25-34 audiences in NIGERIA, UNITED STATES, FRANCE. With a heavily male (87%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (138,400 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Evian, Airtel, Hennessy points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ayo Maff score 3.71% — Very Strong bucket.

Brand: EvianBrand: AirtelBrand: Hennessy

Followers:1,565,983

Engagements:58,056

Rate:3.7%

Posts:711

Avg Likes:56,438

Avg Comments:1,057

Avg Views:184,483

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,565,983 · Engagements 58,056 · Rate 3.7% Posts 711 · Views 184,483 · Avg Likes 56,438 · Avg Comments 1,057 · Avg Views 184,483	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 40% 13-17: 4% 35-44: 4%	Largest: 18-24 (51%); next: 25-34 (40%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	NIGERIA (41%) UNITED STATES (16%) FRANCE (6%) KENYA (6%) GHANA (4%)	Top regions: NIGERIA (41%), UNITED STATES (16%), FRANCE (6%)
Platform Engagement	Instagram: 26,062 avg likes/post · Tiktok: 138,400 avg views/post · Youtube: 46,083 avg views/post	Best reach: Tiktok 138,400 avg views; best engagement: Tiktok 29,750 avg likes

Top Brand Affinities

Evian

Score: 13.64

Airtel

Score: 11.84

Hennessy

Score: 10.22

Monster Beverage

Score: 7.05

MTV

Score: 6.01

Kodak

Score: 5.05

Timberland

Score: 4.62

CNN

Score: 4.40

FashionNova

Score: 4.04

Balenciaga

Score: 3.47

SoundCloud

Score: 3.17

FOREX

Score: 3.04

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Top Brand Affinities

Brand	Category	Score
Evian		13.64
Airtel		11.84
Hennessy		10.22
Monster Beverage		7.05
MTV		6.01
Kodak		5.05
Timberland		4.62
CNN		4.40
FashionNova		4.04
Balenciaga		3.47
SoundCloud		3.17
FOREX		3.04
Beats Electronics		3.03
Versace		2.88
Spotify Music		2.74
musical.ly		2.54
Pepsi		2.32
NBA		2.04
Gucci		2.02
BBC		2.01
Dolce & Gabbana		1.80
Puma		1.72
Tommy Hilfiger		1.70
Christian Dior		1.64
Lacoste		1.61
Louis Vuitton		1.59
Vogue		1.52
Guinness		1.38
FIFA		1.34
Lexus		1.32
Rolex		1.19
Apple		1.15
Adobe		1.07
Polo Ralph Lauren		1.06
Burberry		1.00
Bentley		0.97
Tesla Motors		0.93
Zara		0.78
Coca-Cola		0.75
Nike		0.74
Supreme		0.69
Netflix		0.67
Prada		0.60
Google		0.56
Samsung Group		0.53
Sony		0.52
Adidas		0.47
Lamborghini		0.44
Toyota		0.42
Amazon		0.41