Ayo Jay
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
299,321
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-04 13:00:20 UTC
Genres
Scores
Biography
Ayo Jay speaks to 18-24 & 25-34 audiences with measurable traction in NIGERIA, UNITED STATES, UNITED KINGDOM. Composition is heavily female (64%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (17,981,477 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Warner Music, Palm Angels, Airtel, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 299,321 · Engagements 137,233 · Rate 45.8% Posts 9 · Views 17,981,477 · Avg Likes 135,118 · Avg Comments 3,310 · Avg Views 17,981,477 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 29% 13-17: 8% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (29%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
NIGERIA (48%) UNITED STATES (31%) UNITED KINGDOM (7%) FRANCE (7%) KENYA (7%) |
Top regions: NIGERIA (48%), UNITED STATES (31%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 3,942 avg likes/post · Youtube: 17,981,477 avg views/post | Best reach: Youtube 17,981,477 avg views; best engagement: Youtube 131,176 avg likes |
Top Brand Affinities
Warner Music
Palm Angels
Airtel
Hennessy
CNN
Amazon Music
Pioneer
MTV
boohoo
FashionNova
SoundCloud
Fenty beauty
| Brand | Category | Score |
|---|---|---|
| Warner Music | Entertainment & Media | 31.91 |
| Palm Angels | Apparel & Fashion | 18.92 |
| Airtel | Telecom & Internet Services | 14.96 |
| Hennessy | Alcoholic Beverages | 12.16 |
| CNN | Entertainment & Media | 10.08 |
| Amazon Music | Entertainment & Media | 9.77 |
| Pioneer | Audio & Music Gear | 7.47 |
| MTV | Entertainment | 6.87 |
| boohoo | Apparel & Fashion | 6.38 |
| FashionNova | Apparel & Fashion | 6.02 |
| SoundCloud | Entertainment & Media | 5.09 |
| Fenty beauty | Beauty & Personal Care | 4.95 |
| Alexander McQueen | Apparel & Fashion | 4.49 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 4.02 |
| iHeartRadio Music Awards | Entertainment | 3.95 |
| BALMAIN | Apparel & Fashion | 3.38 |
| Versace | Apparel & Fashion | 3.30 |
| Spotify Music | Entertainment & Media | 3.13 |
| Monster Beverage | Beverages | 3.03 |
| Timberland | Apparel & Fashion | 3.03 |
| NBC | Entertainment & Media | 2.96 |
| Beats Electronics | Audio & Music Gear | 2.91 |
| New Balance | Footwear | 2.78 |
| H&M | Apparel & Fashion | 2.75 |
| Paramount Pictures | Entertainment & Media | 2.49 |
| shein | Apparel & Fashion | 2.49 |
| BBC | Apparel & Fashion | 2.45 |
| musical.ly | Entertainment & Media | 2.45 |
| FOREX | Finance, Banking & Insurance | 2.39 |
| Dolce & Gabbana | Apparel & Fashion | 2.34 |
| ASOS | Apparel & Fashion | 2.31 |
| Gucci | Luxury & Designer | 2.17 |
| Christian Louboutin | Apparel & Fashion | 2.16 |
| Balenciaga | Apparel & Fashion | 2.14 |
| NBA | Sports & Outdoors | 2.06 |
| Polo Ralph Lauren | Apparel & Fashion | 2.06 |
| Fendi | Luxury & Designer | 2.04 |
| SheInside | Apparel & Fashion | 2.00 |
| Lexus | Automotive | 1.98 |
| Kodak | Cameras & Photography | 1.93 |
| Puma | Apparel & Fashion | 1.86 |
| Vogue | Apparel & Fashion | 1.86 |
| Rolex | Jewelry & Watches | 1.79 |
| Louis Vuitton | Luxury & Designer | 1.79 |
| Forever 21 | Apparel & Fashion | 1.78 |
| Michael Kors | Apparel & Fashion | 1.74 |
| Cartier | Jewelry & Watches | 1.64 |
| Bentley | Automotive | 1.64 |
| Primark | Apparel & Fashion | 1.63 |
| Los Angeles Lakers | Sports & Outdoors | 1.60 |
Official Profiles
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LoginArtist: Ayo Jay
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Top 10 Songs Played Today
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Total Streams (2025-09-21)
Total: 3,332,779
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Audiomack |
1,660,190 | 49.81% |
| [+] |
Spotify |
1,485,752 | 44.58% |
| [+] |
Pandora |
186,837 | 5.61% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-10-04)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-03)
| Platform | % |
|---|---|
| No data. | |