Ayase

Ayase — electronic artist from JP.

Born on April 4, 1994, in Yamaguchi Prefecture, this artist began posting VOCALOID songs in December 2018. Known for their poignant melodies and…

Influence: 58.92% Fanbase: 45.32% Trending: 65.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 18.76% • Very Strong

As of 2025-09-09

654,148

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 15:06:32 UTC

Genres

electronicvocaloid

Biography

Born on April 4, 1994, in Yamaguchi Prefecture, this artist began posting VOCALOID songs in December 2018. Known for their poignant melodies and thought-provoking lyrics, their popularity soared with hits like "Last Resort," surpassing 14 million views on YouTube in April 2019. Their debut EP "Ghost Tokyo," released in November 2019, sold out quickly. With a reputation for self-covers of VOCALOID tracks, their rendition of "Night-stroking Menou" exceeded 23 million views on YouTube and even reached the top 10 on Apple Music. In addition to their work as a VOCALOID producer and with YOASOBI, they have provided songs for various artists, such as LiSA x Uru's "Reunion," Hey! Say! JUMP's "One Thousand and One Nights," and tracks for the popular mobile game 'Project Sekai: Colorful Stage! feat. Hatsune Miku' unit "Vivid BAD SQUAD." Their compositions for LiSA's "Go," Moriyama Shina's "Deep Sea," and more showcase their versatility. In June 2021, they dominated the "TOP Composers" chart of the Billboard JAPAN mid-year ranking, achieving five titles in downloads, streaming, radio, Twitter, and video views, garnering attention for their future endeavors.

Top Brand Affinities

Report Date: 2025-09-09

Ayase reaches 18-24 & 25-34 audiences concentrated in JAPAN, INDONESIA, TAIWAN. The demographic tilt is female-leaning (50%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 34,816 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Casetify, Paul Smith, Vivienne Westwood suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ayase score 5.32% — Very Strong bucket.

Brand: CasetifyBrand: Paul SmithBrand: Vivienne Westwood

Followers:654,148

Engagements:34,816

Rate:5.3%

Posts:41

Avg Likes:34,816

Avg Comments:88

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 654,148 · Engagements 34,816 · Rate 5.3% Posts 41 · Views 0 · Avg Likes 34,816 · Avg Comments 88 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 38% 13-17: 11% 35-44: 6%	Largest: 18-24 (43%); next: 25-34 (38%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	JAPAN (42%) INDONESIA (12%) TAIWAN (9%) CHINA (6%) UNITED STATES (5%)	Top regions: JAPAN (42%), INDONESIA (12%), TAIWAN (9%)
Platform Engagement	Instagram: 34,816 avg likes/post	best engagement: Instagram 34,816 avg likes

Top Brand Affinities

Casetify

Score: 18.76

Paul Smith

Score: 18.32

Vivienne Westwood

Score: 12.55

Maison Margiela

Score: 12.47

Gundam

Score: 9.69

Marni

Score: 9.06

Bandai Namco

Score: 7.74

Loewe

Score: 6.33

UNIQLO

Score: 5.79

Final Fantasy

Score: 5.61

Stüssy

Score: 5.05

Shake Shack

Score: 5.03

Brand	Category	Score
Casetify		18.76
Paul Smith		18.32
Vivienne Westwood		12.55
Maison Margiela		12.47
Gundam		9.69
Marni		9.06
Bandai Namco		7.74
Loewe		6.33
UNIQLO		5.79
Final Fantasy		5.61
Stüssy		5.05
Shake Shack		5.03
Daniel Wellington		4.86
Snoopy And The Peanuts Gang		4.77
RAZER		4.72
Ferragamo		4.52
Olympus		4.43
Dr. Martens		4.32
Miu Miu		4.29
Kate Spade		4.04
Tiffany		3.84
The North Face		3.75
Pokemon Go		3.26
Fujifilm		3.20
TOM FORD		3.02
Pokemon		2.99
Panasonic		2.92
Sony		2.77
Bulgari		2.68
KENZO		2.65
Lush		2.64
Carhartt		2.42
Fila		2.39
Pixar		2.35
GAP		2.23
Timberland		2.13
GIVENCHY		2.13
KFC		2.12
Converse		2.00
Supreme		1.93
IKEA		1.88
Scion		1.86
Armani		1.83
League of Legends		1.78
Hermès		1.77
Vans		1.75
New Balance		1.73
Starbucks		1.64
Mazda		1.60
Yves Saint Laurent		1.59