Axwell /\ Ingrosso

Axwell /\ Ingrosso — pop artist from SE.

Axwell Λ Ingrosso, a Swedish music duo, have been prominent figures in electronic music for more than a decade. They also form two thirds of the group Swedish…

Influence: 69.70% Fanbase: 58.63% Trending: 75.24% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-30

1,840,000

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-11-06 23:23:18 UTC

Genres

popdance poppopelectronictropical houseelectronicedmelectro housepop dance

Biography

Axwell Λ Ingrosso, a Swedish music duo, have been prominent figures in electronic music for more than a decade. They also form two thirds of the group Swedish House Mafia.

Their debut album, 'More Than You Know,' was released in October 2017 and has produced 8 top ten Billboard Dance hits, accumulating over 1 billion streams worldwide. Known for their energetic live performances, Axwell Λ Ingrosso regularly headline festivals globally. They released the single 'Dancing Alone' on June 29, 2018.

Top Brand Affinities

Report Date: 2025-09-30

Axwell /\ Ingrosso draws 18-24 & 25-34 audiences and holds attention in INDIA, INDONESIA, UNITED STATES. The skew is heavily male (70%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 431,051 avg views per post, with Youtube sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Axwell /\ Ingrosso score 0.46% — Low bucket.

Followers:1,840,000

Engagements:8,448

Rate:0.5%

Posts:58

Avg Likes:8,234

Avg Comments:328

Avg Views:431,051

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,840,000 · Engagements 8,448 · Rate 0.5% Posts 58 · Views 431,051 · Avg Likes 8,234 · Avg Comments 328 · Avg Views 431,051	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 28% 13-17: 7% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (28%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	INDIA (9%) INDONESIA (7%) UNITED STATES (7%) BRAZIL (6%) MEXICO (5%)	Top regions: INDIA (9%), INDONESIA (7%), UNITED STATES (7%)
Platform Engagement	Youtube: 431,051 avg views/post	Best reach: Youtube 431,051 avg views; best engagement: Youtube 8,234 avg likes