Axelle Red
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
18,916
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-08 18:48:49 UTC
Genres
Biography
Axelle Red's musical journey has been marked by hits like "Kennedy Boulevard" and "Aretha et Moi," leading her to sign with Virgin and release successful albums like A Tatons and Jardin Secret. Paying tribute to her love for American soul and disco music, she collaborated with industry giants on projects like Face A/Face B and French Soul. Beyond her musical achievements, Axelle has also made a significant impact as an advocate for tolerance and humanitarian efforts worldwide, showcasing her dedication to using her fame for positive change.
Axelle Red engages 25-34 & 35-44 audiences with repeatable results in FRANCE, BELGIUM, UNITED STATES. The fan base skews heavily female (57%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (3,219 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Delhaize, Ann Demeulemeester, Fnac, indicating authentic resonance in Merchandise featuring Axelle Red's branding, Exclusive vinyl releases of her albums, Collaborative fashion line with popular brands. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 18,916 · Engagements 3,219 · Rate 17.0% Posts 74 · Views 0 · Avg Likes 3,219 · Avg Comments 68 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 30% 35-44: 28% 45-64: 27% 18-24: 13% |
Largest: 25-34 (30%); next: 35-44 (28%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
FRANCE (47%) BELGIUM (31%) UNITED STATES (3%) SWITZERLAND (2%) SPAIN (1%) |
Top regions: FRANCE (47%), BELGIUM (31%), UNITED STATES (3%) |
| Platform Engagement | Instagram: 3,219 avg likes/post | best engagement: Instagram 3,219 avg likes |
Top Brand Affinities
Delhaize
Ann Demeulemeester
Fnac
Accor Hotels
Jean Paul Gaultier
Galeries Lafayette
Monoprix
Kiabi
Victoria Beckham
NBC
ESPRIT
Rituals
Recommendations
Products & Services
- Merchandise featuring Axelle Red's branding
- Exclusive vinyl releases of her albums
- Collaborative fashion line with popular brands
- Online music lessons or workshops
- Charity events supporting UNICEF
- Personalized video messages for fans
- Limited edition concert tickets
- Streaming subscription discounts for her music
Marketing Angles
- Highlight her humanitarian efforts
- Focus on her bilingual appeal
- Leverage nostalgia for 90s pop music
- Promote her collaborations with other artists
- Emphasize her unique blend of genres
- Create campaigns around her album anniversaries
Content Themes
- Behind-the-scenes of music production
- Stories of her humanitarian work
- Fan engagement through Q&A sessions
- Music video premieres and teasers
- Cultural influences in her music
- Fashion and style inspiration from her career
Partnership Brands
- Delhaize
- Fnac
- Accor Hotels
- Jean Paul Gaultier
- Galeries Lafayette
- NBC
- Rituals
- Air France
- Tomorrowland
- Vichy
- Guerlain
- Calzedonia
- Vivienne Westwood
- Nespresso
- Patek Philippe
- Alexander McQueen
- Haribo
- Chopard
- Longchamp
- Maison Margiela
| Brand | Category | Score |
|---|---|---|
| Delhaize | Grocery & Pantry | 146.44 |
| Ann Demeulemeester | Apparel & Fashion | 70.38 |
| Fnac | Entertainment & Media | 57.73 |
| Accor Hotels | Travel & Hospitality | 39.56 |
| Jean Paul Gaultier | Apparel & Fashion | 34.79 |
| Galeries Lafayette | Apparel & Fashion | 32.48 |
| Monoprix | Grocery & Pantry | 28.28 |
| Kiabi | Apparel & Fashion | 16.78 |
| Victoria Beckham | Apparel & Fashion | 16.67 |
| NBC | Entertainment & Media | 16.63 |
| ESPRIT | Apparel & Fashion | 14.86 |
| Rituals | Beauty & Personal Care | 14.48 |
| KARL LAGERFELD | Apparel & Fashion | 14.08 |
| Hema | Home & Living | 13.62 |
| Auchan | Grocery & Pantry | 13.57 |
| Rossignol | Sports & Outdoors | 13.49 |
| Perrier | Beverages | 13.28 |
| Chopard | Jewelry & Watches | 13.05 |
| JACQUEMUS | Apparel & Fashion | 12.41 |
| Eurostar | Apparel & Fashion | 12.21 |
| Ricard | Alcoholic Beverages | 11.83 |
| Efteling | Entertainment | 11.15 |
| Sandro | Apparel & Fashion | 10.97 |
| Zalando | Apparel & Fashion | 10.69 |
| Air France | Travel & Hospitality | 10.16 |
| Vichy | Beauty & Personal Care | 9.97 |
| Paul Smith | Apparel & Fashion | 9.33 |
| Loewe | Apparel & Fashion | 9.08 |
| Garnier | Beauty & Personal Care | 8.67 |
| Marni | Apparel & Fashion | 8.18 |
| PLAYMOBIL | Toys & Games | 8.17 |
| Tomorrowland | Apparel & Fashion | 8.09 |
| Montblanc | Luxury & Designer | 7.87 |
| Elle Magazine | Entertainment & Media | 7.80 |
| Tate Modern | Entertainment & Media | 7.58 |
| Longchamp | Accessories (Bags, Eyewear, Etc.) | 7.34 |
| Maison Margiela | Apparel & Fashion | 6.71 |
| Guerlain | Beauty & Personal Care | 6.44 |
| Décathlon | Sports & Outdoors | 6.30 |
| Carrefour | Grocery & Pantry | 6.27 |
| Calzedonia | Apparel & Fashion | 5.92 |
| Vivienne Westwood | Apparel & Fashion | 5.88 |
| Haribo | Snacks & Confectionery | 5.15 |
| Yves Saint Laurent | Apparel & Fashion | 5.13 |
| Nespresso | Beverages | 5.05 |
| Citroen | Automotive | 5.01 |
| Pull&Bear | Apparel & Fashion | 4.89 |
| BALMAIN | Apparel & Fashion | 4.82 |
| Patek Philippe | Jewelry & Watches | 4.56 |
| Alexander McQueen | Apparel & Fashion | 4.50 |
Official Profiles
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LoginArtist: Axelle Red
The map shows every radio station that aired Axelle Red today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 02:29:01 | Kennedy Boulevard | Nostalgie [Vlaanderen] | Brussels, BE | 213 |
| 2025-08-23 02:17:52 | Sensualité | Sea FM | Avranches, FR | 218 |
| 2025-08-23 02:09:14 | Sensualité | Radio Menergy | Albi, FR | 214 |
| 2025-08-23 01:47:54 | Je t'attends | Plein Cœur | Montbéliard, FR | 204 |
| 2025-08-23 01:45:33 | Je t'attends | RDL Radio | Lille, FR | 207 |
| 2025-08-23 01:18:29 | À tâtons | Radio Swiss Pop | Basel, CH | 204 |
| 2025-08-23 01:13:17 | Sensualité | 100% | Carcassonne, FR | 221 |
| 2025-08-23 00:37:44 | Je t'attends | Chérie FM | Brussels, BE | 206 |
| 2025-08-23 00:31:55 | Je t'attends | FM 81 | Graulhet, FR | 203 |
| 2025-08-23 00:16:12 | D'autres que nous (14 Boulevard Saint-Michel) | Sea FM | Avranches, FR | 182 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
