Ax and the Hatchetmen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
191,094
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 21:22:35 UTC
Genres
Scores
Biography
Ax and the Hatchetmen is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, CANADA, FRANCE. The audience is male-leaning (51%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,918 avg views per post); Instagram builds the community layer. Affinity data highlights Lollapalooza, Brandy Melville, Glossier, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 191,094 · Engagements 1,765 · Rate 0.9% Posts 1,310 · Views 2,501 · Avg Likes 1,741 · Avg Comments 33 · Avg Views 2,501 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 22% 13-17: 13% 35-44: 7% |
Largest: 18-24 (56%); next: 25-34 (22%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED STATES (62%) CANADA (6%) FRANCE (4%) UNITED KINGDOM (4%) MEXICO (3%) |
Top regions: UNITED STATES (62%), CANADA (6%), FRANCE (4%) |
| Platform Engagement | Instagram: 1,479 avg likes/post · Tiktok: 1,918 avg views/post · Youtube: 583 avg views/post | Best reach: Tiktok 1,918 avg views; best engagement: Instagram 1,479 avg likes |
Top Brand Affinities
Lollapalooza
Brandy Melville
Glossier
Ableton
Amazon Music
Pro Tools
Barbie
American Eagle
Verizon
Walgreens
Gillette
Taco Bell
| Brand | Category | Score |
|---|---|---|
| Lollapalooza | Entertainment | 24.65 |
| Brandy Melville | Apparel & Fashion | 17.76 |
| Glossier | Beauty & Personal Care | 10.09 |
| Ableton | Audio & Music Gear | 8.29 |
| Amazon Music | Entertainment & Media | 8.26 |
| Pro Tools | Tools, DIY & Garden | 7.66 |
| Barbie | Toys & Games | 6.88 |
| American Eagle | Apparel & Fashion | 6.72 |
| Verizon | Telecom & Internet Services | 5.97 |
| Walgreens | Health & Wellness | 5.79 |
| Gillette | Beauty & Personal Care | 5.45 |
| Taco Bell | Restaurants & Food Service | 5.34 |
| Urban Outfitters | Apparel & Fashion | 5.25 |
| Margaritaville | Apparel & Fashion | 5.24 |
| Chrysler | Automotive | 4.96 |
| Free People | Apparel & Fashion | 4.73 |
| Dr. Martens | Apparel & Fashion | 4.30 |
| Coachella | Apparel & Fashion | 3.95 |
| Busch | Beverages | 3.32 |
| Spotify Music | Entertainment & Media | 3.32 |
| Heinz | Food & Snacks | 3.18 |
| Philips | Consumer Electronics | 2.75 |
| NBC | Entertainment & Media | 2.73 |
| Monster Beverage | Beverages | 2.52 |
| Kodak | Cameras & Photography | 2.44 |
| Polaroid | Cameras & Photography | 2.38 |
| Carhartt | Apparel & Fashion | 2.37 |
| SoundCloud | Entertainment & Media | 2.19 |
| Paramount Pictures | Entertainment & Media | 2.12 |
| Nickelodeon | Entertainment | 2.12 |
| Sunnies Studios | Apparel & Fashion | 2.12 |
| Hollister Co | Apparel & Fashion | 2.11 |
| Cadillac | Automotive | 2.06 |
| Walmart | E-commerce & Marketplaces | 2.02 |
| Walt Disney | Entertainment | 1.98 |
| Target | Apparel | 1.96 |
| Pepsi | Beverages | 1.88 |
| Showtime | Entertainment | 1.84 |
| Chipotle Mexican Grill | Restaurants & Food Service | 1.74 |
| Sprite | Beverages | 1.72 |
| Vans | Footwear | 1.70 |
| The Olympic Games | Sports & Outdoors | 1.64 |
| Costco | Grocery & Pantry | 1.62 |
| CBS Television Studios | Entertainment & Media | 1.62 |
| Forever 21 | Apparel & Fashion | 1.58 |
| The North Face | Apparel & Fashion | 1.58 |
| CBS | Entertainment & Media | 1.49 |
| Vogue | Apparel & Fashion | 1.48 |
| Red Bull | Beverages | 1.47 |
| Gymshark | Apparel & Fashion | 1.42 |
Official Profiles
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LoginArtist: Ax and the Hatchetmen
The map shows every radio station that aired Ax and the Hatchetmen today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-08-17)
Total: 581,754
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
416,916 | 71.67% |
| [+] |
Last.fm |
164,838 | 28.33% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 02:14:40 | Blurry Lights (with Albert Hammond Jr.) | Alt Nation | Washington, D.C., US | 185 |
| 2025-08-23 00:34:18 | Blurry Lights (with Albert Hammond Jr.) | WBSD | Burlington, US | 183 |
| 2025-08-23 00:29:07 | Blurry Lights (with Albert Hammond Jr.) | WCLX Farm Fresh Radio | Burlington, US | 175 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |