Awon

Awon

Country: US | Gender: male

Influential: 51.03% Fanbase: 23.58% Trending: 64.75%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 139.00% • Very Strong

As of 2025-09-08

11,654

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 17:12:41 UTC

Genres

hip-hop & raphip-hop/rapjazz rapcontemporary hip hophip hop

Scores

Score: DMDB 51.00% | Fanbase 23.60% | Trending 64.80% | CAREER STAGE: MID_LEVEL

Biography

Awon, a talented Hip Hop artist from Virginia, originally hails from Brooklyn, New York. Alongside Phoniks, he forms the duo Awon & Phoniks, known for their innovative blend of jazz, soul, and other genres, with four albums and a global fan base. In 2015, they established Don't Sleep Records, releasing acclaimed titles and the award-winning documentary "Underdogs," which premiered on Netflix and Redbull in 2019, showcasing their journey to success. Awon continues to be prolific in his music career, releasing multiple albums and residing in Northern Virginia with his wife, Tiff the Gift, and their three children.
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Awon Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Awon is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, FRANCE, UNITED KINGDOM. The audience is heavily male (79%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (134 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Akai, Mixcloud, MOOG points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Awon score 1.15%Moderate bucket.
Brand: AkaiBrand: MixcloudBrand: MOOG
Followers:11,654
Engagements:134
Rate:1.1%
Posts:1,021
Views:0
Avg Likes:134
Avg Comments:16
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 11,654 · Engagements 134 · Rate 1.1%
Posts 1,021 · Views 0 · Avg Likes 134 · Avg Comments 16 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 46%
35-44: 27%
18-24: 18%
45-64: 7%
Largest: 25-34 (46%); next: 35-44 (27%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries UNITED STATES (47%)
FRANCE (7%)
UNITED KINGDOM (6%)
GERMANY (5%)
BRAZIL (3%)
Top regions: UNITED STATES (47%), FRANCE (7%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 134 avg likes/post best engagement: Instagram 134 avg likes

Top Brand Affinities

Akai
Score: 139.00
Mixcloud
Score: 62.69
MOOG
Score: 34.20
Marc O'Polo
Score: 33.05
Ableton
Score: 31.70
Pro Tools
Score: 28.51
Beats Electronics
Score: 28.40
Warner Music
Score: 23.62
Amazon Music
Score: 20.90
SoundCloud
Score: 14.92
Atmos
Score: 11.25
Pioneer
Score: 11.19
Brand Category Score
Akai 139.00
Mixcloud 62.69
MOOG 34.20
Marc O'Polo 33.05
Ableton 31.70
Pro Tools 28.51
Beats Electronics 28.40
Warner Music 23.62
Amazon Music 20.90
SoundCloud 14.92
Atmos 11.25
Pioneer 11.19
Sennheiser 9.80
Spotify Music 9.74
Everlast 9.57
New Era 8.75
Sneakerhead 7.92
iHeartRadio Music Awards 7.13
Sneaker News 7.05
Foot Locker 6.68
DeLorean Motor Company 6.12
Sole Collector 5.85
Stüssy 5.83
Carhartt 5.75
MTV 5.58
Champion 5.50
Hennessy 5.25
Kodak 5.19
NBA 5.04
Kickstagram 5.00
Kickstarter 4.97
ESPN 4.84
Los Angeles Lakers 4.68
Warner Bros 4.30
Guess 4.30
CNN 4.26
Sega 4.21
Nice Kicks 4.13
Timberland 3.94
Polo Ralph Lauren 3.81
Panasonic 3.77
Matrix 3.62
Urban Outfitters 3.61
Universal 3.50
The North Face 3.49
Columbia Pictures 3.46
Leica 3.46
NFL 3.43
Mortal Kombat 3.36
New Balance 3.20

Official Profiles

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Artist: Awon

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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