Awkwafina
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
3,181,912
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-04 00:11:24 UTC
Genres
Scores
Biography
Awkwafina resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, CANADA, UNITED KINGDOM. With a female-leaning (54%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (215,250 avg views per post); Instagram is where fans co-sign. Affinity adjacency to bonappetitmag, HBO Max, Square Enix makes Merchandise collaborations with fashion brands, Exclusive behind-the-scenes content, Virtual meet-and-greet experiences the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,181,912 · Engagements 52,340 · Rate 1.6% Posts 523 · Views 383,341 · Avg Likes 50,787 · Avg Comments 730 · Avg Views 383,341 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 33% 35-44: 9% 13-17: 6% |
Largest: 18-24 (49%); next: 25-34 (33%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (59%) CANADA (5%) UNITED KINGDOM (4%) AUSTRALIA (4%) PHILIPPINES (2%) |
Top regions: UNITED STATES (59%), CANADA (5%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 33,560 avg likes/post · Tiktok: 215,250 avg views/post · Youtube: 168,091 avg views/post | Best reach: Tiktok 215,250 avg views; best engagement: Instagram 33,560 avg likes |
Top Brand Affinities
bonappetitmag
HBO Max
Square Enix
Glossier
GameStop
Capcom
Delta
Pacific Northwest Wonderland
Walgreens
NORDSTROM
Power Rangers
Anthropologie
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive behind-the-scenes content
- Virtual meet-and-greet experiences
- Limited edition vinyl releases
- Collaborative music projects with other artists
- Online workshops or classes in music or comedy
- Branded content with lifestyle brands
- Themed playlists on streaming platforms
Marketing Angles
- Highlight her multitalented persona across music and comedy
- Engage with fans through interactive social media challenges
- Leverage her Asian American identity to connect with diverse audiences
- Create content that showcases her unique style and humor
- Promote her music through partnerships with popular streaming services
- Utilize her presence in pop culture to attract younger demographics
Content Themes
- Day-in-the-life vlogs showcasing her creative process
- Humorous skits related to current events or pop culture
- Fan Q&A sessions on social media
- Collaborative content with other influencers
- Music video teasers with behind-the-scenes footage
- Interactive polls about her music and upcoming projects
Partnership Brands
- Glossier
- HBO Max
- GameStop
- Delta
- Urban Outfitters
- Cheesecake Factory
- Target
- Fenty Beauty
- Coachella
- Verizon
- Square Enix
- Anthropologie
- Dunkin' Donuts
- Nickelodeon
- Taco Bell
- Power Rangers
- Oculus
- Macy's
- Four Seasons
- Resident Evil
| Brand | Category | Score |
|---|---|---|
| bonappetitmag | Food & Snacks | 13.64 |
| HBO Max | Entertainment & Media | 10.63 |
| Square Enix | Entertainment | 8.27 |
| Glossier | Beauty & Personal Care | 7.73 |
| GameStop | Gaming & Esports (Software/Titles) | 7.64 |
| Capcom | Gaming & Esports (Software/Titles) | 7.57 |
| Delta | Automotive | 7.31 |
| Pacific Northwest Wonderland | Apparel & Fashion | 6.66 |
| Walgreens | Health & Wellness | 6.60 |
| NORDSTROM | Apparel & Fashion | 6.42 |
| Power Rangers | Toys & Games | 6.01 |
| Anthropologie | Apparel & Fashion | 6.00 |
| Cheesecake Factory | Restaurants & Food Service | 5.96 |
| Verizon | Telecom & Internet Services | 5.88 |
| Coachella | Apparel & Fashion | 5.59 |
| Oculus | Consumer Electronics | 5.56 |
| Mortal Kombat | Gaming & Esports (Software/Titles) | 5.31 |
| Final Fantasy | Gaming & Esports (Software/Titles) | 5.19 |
| Shake Shack | Restaurants & Food Service | 5.16 |
| Hot Topic | Apparel & Fashion | 5.11 |
| Macy's | Apparel & Fashion | 5.10 |
| Target | Apparel | 4.85 |
| Kate Spade | Apparel & Fashion | 4.75 |
| Four Seasons | Travel & Hospitality | 4.74 |
| Resident Evil | Gaming & Esports (Software/Titles) | 4.68 |
| Urban Outfitters | Apparel & Fashion | 4.67 |
| Chick-fil-A | Restaurants & Food Service | 4.64 |
| Taco Bell | Restaurants & Food Service | 4.53 |
| Summit Entertainment | Entertainment | 4.44 |
| Sega | Entertainment | 4.31 |
| Airbnb | Travel & Hospitality | 4.27 |
| Dunkin' Donuts | Food & Snacks | 4.26 |
| Bethesda Softworks | Gaming & Esports (Software/Titles) | 4.25 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 4.20 |
| Showtime | Entertainment | 4.09 |
| OLD NAVY | Apparel & Fashion | 4.01 |
| Fenty beauty | Beauty & Personal Care | 3.97 |
| Cartoon Network | Entertainment | 3.94 |
| Gillette | Beauty & Personal Care | 3.85 |
| Costco | Grocery & Pantry | 3.75 |
| PetSmart | Pet Supplies | 3.73 |
| Nickelodeon | Entertainment | 3.70 |
| Pfizer | Health & Wellness | 3.68 |
| CNN | Entertainment & Media | 3.65 |
| ASOS | Apparel & Fashion | 3.65 |
| Coors | Alcoholic Beverages | 3.62 |
| Gundam | Toys & Games | 3.59 |
| TOM FORD | Luxury & Designer | 3.50 |
| Paramount Pictures | Entertainment & Media | 3.50 |
| Amway | Beauty & Personal Care | 3.48 |
Official Profiles
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LoginArtist: Awkwafina
The map shows every radio station that aired Awkwafina today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-30)
Total: 138,309
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
138,309 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-10-04)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-02)
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|---|---|
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