Awich

Awich

Country: JP | Gender: female

Influential: 60.96% Fanbase: 46.69% Trending: 68.10%
As of: 2025-10-04

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

960,100

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

Updated 2025-10-04 13:03:59 UTC

Genres

r&b, funk & souljapanese r&bhip-hop & raphip-hop/rapj-rapcontemporary hip hophip hoptrap

Scores

Score: DMDB 61.00% | Fanbase 46.70% | Trending 68.10% | CAREER STAGE: MAINSTREAM

Biography

Hailing from Okinawa, Awich, born Akiko, began writing rhymes at 13. After releasing her debut EP Inner Research in 2006, she followed with her first full album Asia Wish Child in 2007, amidst studying in Atlanta and starting a family. Tragedy struck in 2011 when her husband was murdered, prompting a period of introspection that led to a redefined outlook on life and love. A decade later in 2017, she returned with a new album in collaboration with Chaki Zulu, showcasing her unique blend of Japanese, Okinawan, and English lyrics that resonate globally. Awich's music weaves together diverse influences with a feminine perspective, offering a compelling and relatable listening experience.
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Top Brand Affinities
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Awich Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Awich performs best with fans in the 18-24 range, concentrated in JAPAN, UNITED STATES, CAMBODIA. Audience composition is heavily male (64%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 116,200 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward leading lifestyle names, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Awich is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Awich score 0.65%Low bucket.
Followers:960,100
Engagements:6,264
Rate:0.7%
Posts:595
Views:123,335
Avg Likes:5,996
Avg Comments:55
Avg Views:123,335

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 960,100 · Engagements 6,264 · Rate 0.7%
Posts 595 · Views 123,335 · Avg Likes 5,996 · Avg Comments 55 · Avg Views 123,335
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 51%
25-34: 33%
13-17: 8%
35-44: 7%
Largest: 18-24 (51%); next: 25-34 (33%)
Gender Split Female: 36%
Male: 64%
Non-binary/Other: 0%
Skews male (64%)
Top Countries JAPAN (41%)
UNITED STATES (13%)
CAMBODIA (6%)
THAILAND (6%)
INDONESIA (3%)
Top regions: JAPAN (41%), UNITED STATES (13%), CAMBODIA (6%)
Platform Engagement Tiktok: 116,200 avg views/post · Youtube: 7,135 avg views/post Best reach: Tiktok 116,200 avg views; best engagement: Tiktok 5,644 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “Open Full Social Media Report” button above to view current social stats.

Official Profiles

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Artist: Awich

Date Range: 2025-10-04 → 2025-10-04
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

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Aired At Song Station Location Duration (s)
2025-08-21 00:53:07 369 (feat. Awich) FM YOKOHAMA Yokohama, JP 161

Popularity (2025-10-03)

Platform%
No data.