awfultune

awfultune

Country: US | Gender: female

Influential: 58.75% Fanbase: 41.97% Trending: 67.14%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Zumiez • 15.96% • Very Strong

As of 2025-09-08

126,078

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 15:19:57 UTC

Genres

popindie poppopalternativealternative

Scores

Score: DMDB 58.80% | Fanbase 42.00% | Trending 67.10% | CAREER STAGE: MID_LEVEL

Biography

Layla, performing as awfultune, is a rising bedroom pop artist whose emotive songs have resonated with audiences for six years. With the upcoming single "urmybiggestfear" and recent EP, "unreleased demos II," she continues to blend poignant lyrics with infectious melodies, showcasing authenticity and vulnerability. As an openly transgender woman, Layla champions queer representation through her music, drawing in millions of global streams with her captivating videos and honest online presence. For management inquiries, contact: [email protected].
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awfultune Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

awfultune draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, POLAND. The skew is heavily female (69%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 541 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Zumiez, Hot Topic, Monster High makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist awfultune score 0.86%Low bucket.
Brand: ZumiezBrand: Hot TopicBrand: Monster High
Followers:126,078
Engagements:1,089
Rate:0.9%
Posts:223
Views:541
Avg Likes:1,073
Avg Comments:59
Avg Views:541

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 126,078 · Engagements 1,089 · Rate 0.9%
Posts 223 · Views 541 · Avg Likes 1,073 · Avg Comments 59 · Avg Views 541
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 65%
25-34: 18%
13-17: 13%
35-44: 3%
Largest: 18-24 (65%); next: 25-34 (18%)
Gender Split Female: 69%
Male: 31%
Non-binary/Other: 0%
Skews female (69%)
Top Countries UNITED STATES (33%)
BRAZIL (8%)
POLAND (6%)
UNITED KINGDOM (5%)
CANADA (4%)
Top regions: UNITED STATES (33%), BRAZIL (8%), POLAND (6%)
Platform Engagement Instagram: 1,027 avg likes/post · Youtube: 541 avg views/post Best reach: Youtube 541 avg views; best engagement: Instagram 1,027 avg likes

Top Brand Affinities

Zumiez
Score: 15.96
Hot Topic
Score: 10.14
Monster High
Score: 8.50
SpeedPaint
Score: 5.37
Cartoon Network
Score: 4.96
The Sims
Score: 4.75
Monster Beverage
Score: 4.26
Dr. Martens
Score: 3.85
SoundCloud
Score: 3.64
Tinder
Score: 3.49
Prismacolor
Score: 3.31
Polaroid
Score: 3.30
Brand Category Score
Zumiez 15.96
Hot Topic 10.14
Monster High 8.50
SpeedPaint 5.37
Cartoon Network 4.96
The Sims 4.75
Monster Beverage 4.26
Dr. Martens 3.85
SoundCloud 3.64
Tinder 3.49
Prismacolor 3.31
Polaroid 3.30
Kodak 3.17
Spotify Music 2.81
Showtime 2.59
Sprite 2.57
Lollapalooza 2.50
Chrysler 2.44
NYX Cosmetics 2.11
Fujifilm 2.01
CBS Television Studios 1.99
Bershka 1.93
Nintendo 1.85
Vans 1.79
Pepsi 1.71
CBS 1.68
Walmart 1.63
Activision Blizzard 1.53
Universal 1.45
Converse 1.44
Lush 1.37
shein 1.36
Forever 21 1.36
Coachella 1.35
H&M 1.31
Beats Electronics 1.30
McDonald's 1.20
Calvin Klein 1.19
Pokemon 1.14
SheInside 1.13
Pixar 1.10
Marvel Entertainment 1.08
Netflix 1.07
Etsy 1.07
PlayStation 1.06
Starbucks 1.04
Xbox 1.04
Anastasia Beverly Hills 1.03
Vogue 1.02
Walt Disney 1.02

Official Profiles

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Artist: awfultune

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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