Awdella
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
638,806
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 18:53:05 UTC
Genres
Scores
Biography
Awdella draws 18-24 & 25-34 audiences and holds attention in INDONESIA, MALAYSIA, VIETNAM. The skew is heavily female (59%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 32,500 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Oppo, Rexona, Yakult makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 638,806 · Engagements 2,771 · Rate 0.4% Posts 1,300 · Views 33,846 · Avg Likes 2,517 · Avg Comments 64 · Avg Views 33,846 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 23% 13-17: 14% 35-44: 2% |
Largest: 18-24 (61%); next: 25-34 (23%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
INDONESIA (93%) MALAYSIA (3%) VIETNAM (1%) UNITED STATES (1%) AUSTRALIA (0%) |
Top regions: INDONESIA (93%), MALAYSIA (3%), VIETNAM (1%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 32,500 avg views/post · Youtube: 1,346 avg views/post | Best reach: Tiktok 32,500 avg views; best engagement: Tiktok 2,446 avg likes |
Top Brand Affinities
Oppo
Rexona
Yakult
OOTD Magazine
Daihatsu
Coach
Pull&Bear
Carrefour
UNIQLO
Petronas
musical.ly
Xiaomi
| Brand | Category | Score |
|---|---|---|
| Oppo | 29.27 | |
| Rexona | 15.77 | |
| Yakult | 7.01 | |
| OOTD Magazine | 5.78 | |
| Daihatsu | 5.73 | |
| Coach | 5.73 | |
| Pull&Bear | 4.79 | |
| Carrefour | 4.41 | |
| UNIQLO | 3.36 | |
| Petronas | 2.78 | |
| musical.ly | 2.37 | |
| Xiaomi | 2.35 | |
| Garnier | 2.15 | |
| Oriflame | 2.15 | |
| Mitsubishi | 2.00 | |
| Fujifilm | 1.95 | |
| Scion | 1.93 | |
| Universal | 1.92 | |
| Honda | 1.81 | |
| Suzuki | 1.65 | |
| Volvo | 1.61 | |
| Yamaha | 1.55 | |
| New Balance | 1.32 | |
| Snapseed | 1.30 | |
| Maybelline | 1.28 | |
| Samsung Group | 1.18 | |
| 1.14 | ||
| Sony | 1.13 | |
| Spotify Music | 1.10 | |
| Microsoft | 1.10 | |
| Vans | 1.06 | |
| Canon | 0.94 | |
| Converse | 0.89 | |
| Adobe | 0.84 | |
| Levi's | 0.83 | |
| National Geographic | 0.77 | |
| Puma | 0.75 | |
| Nikon | 0.75 | |
| H&M | 0.72 | |
| Toyota | 0.71 | |
| SoundCloud | 0.70 | |
| Travelgram | 0.68 | |
| Polaroid | 0.66 | |
| McDonald's | 0.65 | |
| IKEA | 0.65 | |
| Marvel | 0.60 | |
| Adidas | 0.56 | |
| Christian Dior | 0.55 | |
| Prada | 0.53 | |
| Apple | 0.50 |
Official Profiles
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LoginArtist: Awdella
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-02)
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|---|---|
| No data. | |