Avi Kaplan

Avi Kaplan — alternative artist from US.

Avi Kaplan now resides in a secluded cabin near the Natchez Trace trail in Tennessee, a stark contrast to his former life touring with Pentatonix in Los…

Influence: 58.43% Fanbase: 37.83% Trending: 68.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 7.69% • Very Strong

As of 2025-08-15

1,577,337

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 20:17:55 UTC

Genres

alternativealternative

Biography

Avi Kaplan now resides in a secluded cabin near the Natchez Trace trail in Tennessee, a stark contrast to his former life touring with Pentatonix in Los Angeles. Immersed in the tranquility of nature, Avi is finally creating music that resonates with his soul, drawing inspiration from his folk music upbringing in California.

After a hiatus to recuperate from the demands of touring, Avi has returned to music on his own terms, unleashing a flood of new songs that showcase his evolved vocal prowess. Embracing simplicity and introspection, he finds solace in his surroundings, allowing his creativity to flourish and explore a diverse range of musical styles. With a renewed sense of purpose and artistic freedom, Avi looks forward to a future filled with endless possibilities and genuine connections through his music.

Top Brand Affinities

Report Date: 2025-08-15

Avi Kaplan resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, MEXICO. The demographic is male-leaning (54%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 15,950 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Hot Topic, The Witcher, Faber-Castell maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Avi Kaplan score 0.15% — Low bucket.

Brand: Hot TopicBrand: The WitcherBrand: Faber-Castell

Followers:1,577,337

Engagements:2,351

Rate:0.1%

Posts:1,422

Avg Likes:2,292

Avg Comments:72

Avg Views:15,950

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,577,337 · Engagements 2,351 · Rate 0.1% Posts 1,422 · Views 15,950 · Avg Likes 2,292 · Avg Comments 72 · Avg Views 15,950	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 28% 13-17: 9% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (28%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (41%) BRAZIL (9%) MEXICO (7%) ITALY (2%) ARGENTINA (2%)	Top regions: UNITED STATES (41%), BRAZIL (9%), MEXICO (7%)
Platform Engagement	Instagram: 1,829 avg likes/post · Tiktok: 15,950 avg views/post	Best reach: Tiktok 15,950 avg views; best engagement: Instagram 1,829 avg likes

Top Brand Affinities

Hot Topic

Apparel & Fashion

Score: 7.69

The Witcher

Entertainment

Score: 5.51

Faber-Castell

Books, Stationery & Office

Score: 3.25

NBC

Entertainment & Media

Score: 3.02

Columbia Pictures

Entertainment

Score: 2.88

BBC

Apparel & Fashion

Score: 2.87

Fenty beauty

Beauty & Personal Care

Score: 2.80

Prismacolor

Books, Stationery & Office

Score: 2.65

Busch

Beverages

Score: 2.53

Walmart

E-commerce & Marketplaces

Score: 2.50

AMC

Entertainment

Score: 2.48

Lush

Beauty & Personal Care

Score: 2.47

Brand	Category	Score
Hot Topic	Apparel & Fashion	7.69
The Witcher	Entertainment	5.51
Faber-Castell	Books, Stationery & Office	3.25
NBC	Entertainment & Media	3.02
Columbia Pictures	Entertainment	2.88
BBC	Apparel & Fashion	2.87
Fenty beauty	Beauty & Personal Care	2.80
Prismacolor	Books, Stationery & Office	2.65
Busch	Beverages	2.53
Walmart	E-commerce & Marketplaces	2.50
AMC	Entertainment	2.48
Lush	Beauty & Personal Care	2.47
Too Faced Cosmetics	Beauty & Personal Care	2.46
Urban Decay Cosmetics	Beauty & Personal Care	2.44
Showtime	Entertainment	2.42
Pokemon Go	Gaming & Esports (Software/Titles)	2.42
Tarte Cosmetics	Beauty & Personal Care	2.39
Benefit Cosmetics	Beauty & Personal Care	2.25
Polaroid	Cameras & Photography	2.24
NYX Cosmetics	Beauty & Personal Care	2.17
Star Wars	Entertainment	2.17
Nickelodeon	Entertainment	2.16
League of Legends	Gaming & Esports (Software/Titles)	2.12
Forever 21	Apparel & Fashion	2.10
Walt Disney	Entertainment & Media	2.10
Target	Apparel	2.08
Dr. Martens	Apparel & Fashion	2.05
Universal	Entertainment	1.97
Pixar	Entertainment	1.96
Starbucks	Beverages	1.95
Pandora	Jewelry & Watches	1.92
Chrysler	Automotive	1.89
HBO	Entertainment & Media	1.87
Sunnies Studios	Apparel & Fashion	1.84
CBS	Entertainment & Media	1.83
Marvel Entertainment	Entertainment	1.79
Pokemon	Toys & Games	1.78
Chipotle Mexican Grill	Restaurants & Food Service	1.68
Paramount Pictures	Entertainment & Media	1.67
Sprite	Beverages	1.66
Spotify Music	Entertainment & Media	1.66
Anastasia Beverly Hills	Beauty & Personal Care	1.61
CBS Television Studios	Entertainment & Media	1.59
Activision Blizzard	Gaming & Esports (Software/Titles)	1.56
shein	Apparel & Fashion	1.50
Netflix	Entertainment & Media	1.49
Maybelline	Beauty & Personal Care	1.49
DC Entertainment	Entertainment	1.46
Nintendo	Gaming & Esports (Software/Titles)	1.46
Sephora	Beauty & Personal Care	1.45