
Averly Morillo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,335,849
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 18:37:53 UTC
Genres
Scores
Biography
Averly Morillo builds repeat engagement among 18-24 & 25-34 audiences throughout DOMINICAN REPUBLIC, UNITED STATES, COLOMBIA. With a heavily female (56%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (4,247,454 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Univision, Sarar, Amazon Music point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 3,335,849 · Engagements 229,884 · Rate 6.9% Posts 695 · Views 5,402,514 · Avg Likes 228,537 · Avg Comments 2,927 · Avg Views 5,402,514 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 47% 25-34: 36% 35-44: 9% 13-17: 5% |
Largest: 18-24 (47%); next: 25-34 (36%) |
Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
Top Countries |
DOMINICAN REPUBLIC (21%) UNITED STATES (19%) COLOMBIA (10%) VENEZUELA (7%) ARGENTINA (7%) |
Top regions: DOMINICAN REPUBLIC (21%), UNITED STATES (19%), COLOMBIA (10%) |
Platform Engagement | Instagram: 72,305 avg likes/post · Tiktok: 1,155,060 avg views/post · Youtube: 4,247,454 avg views/post | Best reach: Youtube 4,247,454 avg views; best engagement: Tiktok 102,540 avg likes |
Top Brand Affinities
Univision
Sarar
Amazon Music
Pro Tools
Cafecito
VidaSana
Movistar
Mary Kay
Colgate
Avon
shein
SheInside
Brand | Category | Score |
---|---|---|
Univision | 23.00 | |
Sarar | 8.48 | |
Amazon Music | 8.19 | |
Pro Tools | 8.07 | |
Cafecito | 7.23 | |
VidaSana | 5.09 | |
Movistar | 4.31 | |
Mary Kay | 3.91 | |
Colgate | 3.02 | |
Avon | 2.71 | |
shein | 2.65 | |
SheInside | 2.35 | |
GAP | 2.29 | |
Target | 1.94 | |
Pandora | 1.93 | |
Spotify Music | 1.75 | |
Hollister Co | 1.68 | |
Airbnb | 1.65 | |
Forever 21 | 1.58 | |
Herbalife | 1.55 | |
Ray-Ban | 1.43 | |
Gymshark | 1.41 | |
Walmart | 1.37 | |
Guess | 1.35 | |
NYX Cosmetics | 1.24 | |
Canon | 1.05 | |
Yamaha | 1.02 | |
musical.ly | 0.99 | |
Tommy Hilfiger | 0.96 | |
Maybelline | 0.91 | |
SoundCloud | 0.89 | |
Nikon | 0.89 | |
FashionNova | 0.89 | |
Universal | 0.79 | |
Marvel | 0.77 | |
Puma | 0.75 | |
Adobe | 0.75 | |
Louis Vuitton | 0.74 | |
McDonald's | 0.73 | |
Walt Disney | 0.72 | |
Amazon | 0.71 | |
Beats Electronics | 0.71 | |
H&M | 0.69 | |
Prada | 0.68 | |
WWE | 0.64 | |
NBA | 0.64 | |
Sony | 0.64 | |
MAC Cosmetics | 0.64 | |
Zara | 0.58 | |
Converse | 0.58 |
Official Profiles
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LoginArtist: Averly Morillo
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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