Austin Williams

Austin Williams

Country: US

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Influential: 57.41% Fanbase: 26.40% Trending: 72.91%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 27.33% • Very Strong

As of 2025-09-09

931,173

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 20:42:01 UTC

Genres

countrycountrycontemporary country

Scores

Score: DMDB 57.40% | Fanbase 26.40% | Trending 72.90% | CAREER STAGE: MID_LEVEL

Biography

Austin, a native of Pleasant View, TN, discovered his passion for music while recovering from a life-changing surgery at age fifteen. Self-taught in guitar, he quickly gained recognition and has collaborated with notable artists such as Chase Matthew and Craig Campbell. With over 800,000 followers and 110 million streams, Austin continues to release new music and tour alongside artists like Tyler Hubbard.

His debut “90s Rap Mashup” reached #1 on iTunes country charts and #3 on all genre charts, making its way to Pandora's Top Hits Station. Fans have embraced his sound and personality on TikTok, where he amassed over 200,000 followers in just three weeks after sharing snippets of his songs. Joining forces with fellow musicians like Warren Zeiders and Larry Fleet, Austin's music journey is marked by success and continued growth.
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Austin Williams Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-09

Austin Williams indexes high with fans in the 25-34 range in UNITED STATES, CANADA, AUSTRALIA. The skew is heavily male (69%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 5,610 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Ariat, RAM Trucks, Miller Lite, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Austin Williams when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Austin Williams score 0.41% — Low bucket.
Brand: AriatBrand: RAM TrucksBrand: Miller Lite
Followers:931,173
Engagements:2,759
Rate:0.3%
Posts:2,544
Views:20,510
Avg Likes:2,591
Avg Comments:67
Avg Views:20,510

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 931,173 · Engagements 2,759 · Rate 0.3%
Posts 2,544 · Views 20,510 · Avg Likes 2,591 · Avg Comments 67 · Avg Views 20,510 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
18-24: 36%
35-44: 15%
45-64: 5%
 Largest: 25-34 (40%); next: 18-24 (36%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0% 		Skews male (69%)
Top Countries UNITED STATES (77%)
CANADA (7%)
AUSTRALIA (2%)
UNITED KINGDOM (2%)
BRAZIL (1%)
 Top regions: UNITED STATES (77%), CANADA (7%), AUSTRALIA (2%)
Platform Engagement Instagram: 725 avg likes/post · Youtube: 5,610 avg views/post Best reach: Youtube 5,610 avg views; best engagement: Instagram 725 avg likes

Top Brand Affinities

Ariat
Score: 27.33
RAM Trucks
Score: 20.87
Miller Lite
Score: 20.11
Barstool Sports
Score: 16.98
Tagaz
Score: 15.12
Alphalete
Score: 13.93
Coors
Score: 11.99
Titleist
Score: 11.90
Bud Light
Score: 10.50
GMC
Score: 9.97
Amazon Music
Score: 9.90
Arbonne
Score: 9.24
Top Brand Affinities
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Brand Category Score
Ariat 27.33
RAM Trucks 20.87
Miller Lite 20.11
Barstool Sports 16.98
Tagaz 15.12
Alphalete 13.93
Coors 11.99
Titleist 11.90
Bud Light 10.50
GMC 9.97
Amazon Music 9.90
Arbonne 9.24
Stihl 9.13
Houston Livestock Show and Rodeo 8.63
Free People 8.38
Carhartt 7.76
Publix 7.56
The Home Depot 7.20
Jeep 7.11
Steve Madden 6.80
Kroger 6.72
Margaritaville 6.50
Verizon 6.44
ESPN 6.28
NHL 6.00
OLD NAVY 5.86
NFL 5.80
iHeartRadio Music Awards 5.78
Alpinestars 5.26
Holden 5.06
Harley-Davidson 4.97
Dodge 4.70
Pacific Northwest Wonderland 4.61
Chick-fil-A 4.60
Chevrolet 4.60
Gillette 4.54
Under Armour 4.53
Budweiser 4.45
Ford 4.26
Acura 4.23
Busch 4.23
NORDSTROM 4.08
Cadillac 3.89
Oakley 3.81
Heinz 3.75
Hurley 3.72
American Eagle 3.72
WWE 3.71
Target 3.53
Lululemon Athletica 3.52

Official Profiles

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Artist: Austin Williams

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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