Austin Snell

Austin Snell

Country: US | Gender: male

Influential: 54.15% Fanbase: 26.13% Trending: 68.15%
As of: 2025-10-04

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 76.10% • Very Strong

As of 2025-09-08

513,810

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-04 00:12:45 UTC

Genres

countrycountry

Scores

Score: DMDB 54.20% | Fanbase 26.10% | Trending 68.20% | CAREER STAGE: MID_LEVEL

Biography

Austin Snell, a rising country artist signed to River House Artists/Warner Music Nashville, defies Nashville norms with his unique blend of hard-rock energy and heartfelt country storytelling. Hailing from Georgia and an Air Force veteran, Snell draws inspiration from a diverse musical background ranging from Nickelback to Alan Jackson. His debut single "Excuse the Mess" showcases his gritty sound, combining distorted guitars and emotive vocals, while earning recognition from SiriusXM Highway Find and Artist Accelerator programs. With a growing touring presence and songs like "Pray All the Way Home" that mix rock aggression with country introspection, Snell is poised to redefine the country music landscape with his "grunge country" style.
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Top Brand Affinities
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Austin Snell Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Austin Snell speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, CANADA, NIGERIA. Composition is heavily male (65%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (11,200 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Ariat, Miller Lite, Live Nation, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Austin Snell score 0.49%Low bucket.
Brand: AriatBrand: Miller LiteBrand: Live Nation
Followers:513,810
Engagements:2,526
Rate:0.5%
Posts:2,247
Views:15,290
Avg Likes:2,309
Avg Comments:67
Avg Views:15,290

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 513,810 · Engagements 2,526 · Rate 0.5%
Posts 2,247 · Views 15,290 · Avg Likes 2,309 · Avg Comments 67 · Avg Views 15,290
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 41%
25-34: 35%
35-44: 14%
45-64: 5%
Largest: 18-24 (41%); next: 25-34 (35%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries UNITED STATES (85%)
CANADA (6%)
NIGERIA (5%)
UNITED KINGDOM (2%)
AUSTRALIA (2%)
Top regions: UNITED STATES (85%), CANADA (6%), NIGERIA (5%)
Platform Engagement Instagram: 980 avg likes/post · Tiktok: 11,200 avg views/post · Youtube: 4,090 avg views/post Best reach: Tiktok 11,200 avg views; best engagement: Tiktok 1,094 avg likes

Top Brand Affinities

Ariat
Score: 76.10
Miller Lite
Score: 48.93
Live Nation
Score: 26.45
Amazon Music
Score: 23.32
RAM Trucks
Score: 21.76
Barstool Sports
Score: 18.53
Alphalete
Score: 17.03
Coors
Score: 16.92
Busch
Score: 16.62
Carhartt
Score: 16.48
Crown Royal
Score: 15.64
Bud Light
Score: 14.41
Brand Category Score
Ariat 76.10
Miller Lite 48.93
Live Nation 26.45
Amazon Music 23.32
RAM Trucks 21.76
Barstool Sports 18.53
Alphalete 17.03
Coors 16.92
Busch 16.62
Carhartt 16.48
Crown Royal 15.64
Bud Light 14.41
Houston Livestock Show and Rodeo 14.00
GMC 13.63
Free People 11.47
Verizon 9.37
Margaritaville 9.28
Kroger 9.24
iHeartRadio Music Awards 7.89
Monster Beverage 7.18
Steve Madden 6.58
Gillette 6.26
Chick-fil-A 6.21
Budweiser 6.19
Taco Bell 5.77
Dodge 5.74
Jack Daniels 5.51
NBC 5.47
Chevrolet 5.42
American Eagle 5.32
Ford 5.26
Spotify Music 5.01
Jeep 5.01
Lululemon Athletica 4.95
The Home Depot 4.94
NHL 4.86
Heinz 4.59
OLD NAVY 4.54
Cadillac 4.44
Harley-Davidson 4.08
Holden 3.93
Under Armour 3.91
Walmart 3.88
Gatorade 3.84
Chrysler 3.63
Urban Outfitters 3.62
Target 3.56
Abercrombie & Fitch 3.48
Bentley 3.22
shein 3.20

Official Profiles

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Artist: Austin Snell

Date Range: 2025-10-04 → 2025-10-04
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-23)

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Aired At Song Station Location Duration (s)
2025-08-23 02:21:34 Miles The Highway New York, NY, US 135

Popularity (2025-10-02)

Platform%
No data.