Austin Mahone Brand Affinity ranks highest iHeartRadio Music Awards at 5.81% . Very Strong. Score DMDB 65.97% | Fanbase 65.36%

Austin Mahone — pop artist from US.

Austin Mahone, 28, is a prominent figure in pop culture with a strong social media presence boasting over 38 million followers and 5 million monthly listeners…

Austin Mahone

Recognizable

Country: US | Gender: male | Artist ID: 11e81bcd-2110-67b2-899a-a0369fe50396

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Genres

popdance poppoppost-teen popviral popmainstream pop

Influential: 65.97% Fanbase: 65.36% Trending: 66.28%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRadio Music Awards • 5.81% • Very Strong

As of 2025-09-09

19,109,651

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.97% | Fanbase 65.36% | Trending 66.28% | CAREER STAGE: MAINSTREAM

Biography

Austin Mahone, 28, is a prominent figure in pop culture with a strong social media presence boasting over 38 million followers and 5 million monthly listeners on streaming platforms. With nearly five million YouTube subscribers, Mahone has achieved global success as a multi-platinum recording artist, earning accolades from various award shows including the MTV Video Music Awards and iHeartRadio Music Awards.

Recognized for his contributions to Pop and R&B music, Mahone recently delved into his Country roots with his latest album, A Lone Star Story. This 15-song project blends elements of Pop, R&B, and Rock, reflecting his Texas heritage and diverse musical influences. Currently based in Nashville, Tennessee, Mahone collaborates with local musicians and continues to release singles like “Sundress”, “Withdrawal”, and “Kuntry”, solidifying his presence in the Pop/Country music scene.

Report Date: 2025-09-09

Austin Mahone converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, INDIA. Audience shape is heavily female (74%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 32,900 avg views per post, with supportive conversation on Instagram. Shared audience with iHeartRadio Music Awards, Lollapalooza, American Eagle underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Austin Mahone score 0.02% — Low bucket.

Brand: iHeartRadio Music AwardsBrand: LollapaloozaBrand: American Eagle

Followers:19,109,651

Engagements:4,414

Rate:0.0%

Posts:2,122

Avg Likes:4,216

Avg Comments:183

Avg Views:38,577

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,109,651 · Engagements 4,414 · Rate 0.0% Posts 2,122 · Views 38,577 · Avg Likes 4,216 · Avg Comments 183 · Avg Views 38,577	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 71% 25-34: 16% 13-17: 10% 35-44: 2%	Largest: 18-24 (71%); next: 25-34 (16%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	UNITED STATES (24%) BRAZIL (9%) INDIA (5%) MEXICO (5%) INDONESIA (5%)	Top regions: UNITED STATES (24%), BRAZIL (9%), INDIA (5%)
Platform Engagement	Instagram: 2,600 avg likes/post · Tiktok: 32,900 avg views/post · Youtube: 5,677 avg views/post	Best reach: Tiktok 32,900 avg views; best engagement: Instagram 2,600 avg likes

Top Brand Affinities

iHeartRadio Music Awards

Score: 5.81

Lollapalooza

Score: 5.64

American Eagle

Score: 5.52

boohoo

Score: 4.66

MTV

Score: 3.94

NBC

Score: 3.87

Pull&Bear

Score: 3.30

OLD NAVY

Score: 3.16

Kylie Cosmetics

Score: 3.15

Bershka

Score: 2.89

Fenty beauty

Score: 2.78

Forever 21

Score: 2.76

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Top Brand Affinities

Brand	Category	Score
iHeartRadio Music Awards		5.81
Lollapalooza		5.64
American Eagle		5.52
boohoo		4.66
MTV		3.94
NBC		3.87
Pull&Bear		3.30
OLD NAVY		3.16
Kylie Cosmetics		3.15
Bershka		2.89
Fenty beauty		2.78
Forever 21		2.76
Hollister Co		2.74
Snoopy And The Peanuts Gang		2.71
Pic Collage		2.66
Dolce & Gabbana		2.57
AMC		2.35
Versace		2.34
Nickelodeon		2.27
ASOS		2.22
Guess		2.10
Cafecito		2.06
CBS Television Studios		1.97
Dr. Martens		1.93
Victoria's Secret		1.84
Michael Kors		1.84
Target		1.75
Calvin Klein		1.75
CBS		1.74
shein		1.68
Coachella		1.67
Polo Ralph Lauren		1.51
SheInside		1.48
Walmart		1.45
Starbucks		1.40
Pixar		1.38
Sephora		1.35
NYX Cosmetics		1.31
GIVENCHY		1.28
Pokemon Go		1.28
Costco		1.20
Coca-Cola		1.19
McDonald's		1.15
Walt Disney		1.11
OREO		1.11
Anastasia Beverly Hills		1.10
Maybelline		1.07
Polaroid		1.05
Vans		1.03
MAC Cosmetics		1.03