AURORA
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
16,092,291
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:51 UTC
Genres
Biography
AURORA stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, INDIA. The profile is female-leaning (51%), and content lands hardest on Tiktok, where posts average 156,050 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Life Is Strange, The Last of Us, Lollapalooza, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes AURORA a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 16,092,291 · Engagements 129,117 · Rate 0.8% Posts 1,206 · Views 206,725 · Avg Likes 127,164 · Avg Comments 856 · Avg Views 206,725 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 27% 13-17: 9% 35-44: 5% |
Largest: 18-24 (57%); next: 25-34 (27%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED STATES (17%) BRAZIL (14%) INDIA (5%) INDONESIA (4%) MEXICO (4%) |
Top regions: UNITED STATES (17%), BRAZIL (14%), INDIA (5%) |
| Platform Engagement | Instagram: 103,553 avg likes/post · Tiktok: 156,050 avg views/post · Youtube: 50,675 avg views/post | Best reach: Tiktok 156,050 avg views; best engagement: Instagram 103,553 avg likes |
Top Brand Affinities
Life Is Strange
The Last of Us
Lollapalooza
DeviantArt
Ableton
SpeedPaint
The Witcher
Prismacolor
League of Legends
Polaroid
Cartoon Network
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Life Is Strange | 8.08 | |
| The Last of Us | 7.02 | |
| Lollapalooza | 5.87 | |
| DeviantArt | 5.60 | |
| Ableton | 5.09 | |
| SpeedPaint | 5.01 | |
| The Witcher | 4.17 | |
| Prismacolor | 3.94 | |
| League of Legends | 3.83 | |
| Polaroid | 3.43 | |
| Cartoon Network | 3.32 | |
| Dr. Martens | 2.97 | |
| Faber-Castell | 2.94 | |
| Spotify Music | 2.75 | |
| Kodak | 2.67 | |
| ASOS | 2.54 | |
| HBO | 2.53 | |
| Vogue | 2.43 | |
| Primark | 2.42 | |
| Fujifilm | 2.39 | |
| Showtime | 2.38 | |
| AMC | 2.35 | |
| BBC | 2.29 | |
| SoundCloud | 2.05 | |
| Cafecito | 2.01 | |
| Warner Bros | 2.01 | |
| Coachella | 1.87 | |
| Lush | 1.82 | |
| Bershka | 1.82 | |
| Adobe | 1.81 | |
| Netflix | 1.74 | |
| Star Wars | 1.71 | |
| Nintendo | 1.70 | |
| Pixar | 1.65 | |
| Marvel Entertainment | 1.53 | |
| Activision Blizzard | 1.46 | |
| Pokemon | 1.40 | |
| Pokemon Go | 1.35 | |
| Airbnb | 1.32 | |
| CBS | 1.29 | |
| DC Entertainment | 1.28 | |
| shein | 1.27 | |
| Coca-Cola | 1.27 | |
| Snapseed | 1.27 | |
| Pepsi | 1.22 | |
| Universal | 1.20 | |
| CBS Television Studios | 1.20 | |
| Call of Duty | 1.20 | |
| Guinness | 1.19 | |
| Lego | 1.14 |
Official Profiles
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LoginArtist: AURORA
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 03:00 UTC | AURORA | Union Chapel | London, United Kingdom |
