AURORA Brand Affinity ranks highest Life Is Strange at 8.08% . Very Strong. Score DMDB 69.38% | Fanbase 65.31%

AURORA — pop artist from NO.

Artist 07.06.24 explores themes of the heart, intuition, emotion, and intention through their music. Their work delves into the complexities of human nature…

AURORA

Recognizable

Country: NO | Gender: female | Artist ID: 77ee1311-59ca-49a1-acd3-d53fc001d4c3

Find Artist

Genres

popart popnorwegian popindie poppop

Influential: 69.38% Fanbase: 65.31% Trending: 71.42%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Life Is Strange • 8.08% • Very Strong

As of 2025-09-09

16,092,291

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.38% | Fanbase 65.31% | Trending 71.42% | CAREER STAGE: MAINSTREAM

Biography

Artist 07.06.24 explores themes of the heart, intuition, emotion, and intention through their music. Their work delves into the complexities of human nature and questions the impact of societal influences on these innate qualities. Through their art, 07.06.24 invites listeners to reflect on the state of the heart in a world dominated by money, power, and selfishness.

Report Date: 2025-09-09

AURORA stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, INDIA. The profile is female-leaning (51%), and content lands hardest on Tiktok, where posts average 156,050 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Life Is Strange, The Last of Us, Lollapalooza, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes AURORA a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist AURORA score 0.80% — Low bucket.

Brand: Life Is StrangeBrand: The Last of UsBrand: Lollapalooza

Followers:16,092,291

Engagements:129,117

Rate:0.8%

Posts:1,206

Avg Likes:127,164

Avg Comments:856

Avg Views:206,725

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,092,291 · Engagements 129,117 · Rate 0.8% Posts 1,206 · Views 206,725 · Avg Likes 127,164 · Avg Comments 856 · Avg Views 206,725	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 9% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (17%) BRAZIL (14%) INDIA (5%) INDONESIA (4%) MEXICO (4%)	Top regions: UNITED STATES (17%), BRAZIL (14%), INDIA (5%)
Platform Engagement	Instagram: 103,553 avg likes/post · Tiktok: 156,050 avg views/post · Youtube: 50,675 avg views/post	Best reach: Tiktok 156,050 avg views; best engagement: Instagram 103,553 avg likes

Top Brand Affinities

Life Is Strange

Score: 8.08

The Last of Us

Score: 7.02

Lollapalooza

Score: 5.87

DeviantArt

Score: 5.60

Ableton

Score: 5.09

SpeedPaint

Score: 5.01

The Witcher

Score: 4.17

Prismacolor

Score: 3.94

League of Legends

Score: 3.83

Polaroid

Score: 3.43

Cartoon Network

Score: 3.32

Dr. Martens

Score: 2.97

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Top Brand Affinities

Brand	Category	Score
Life Is Strange		8.08
The Last of Us		7.02
Lollapalooza		5.87
DeviantArt		5.60
Ableton		5.09
SpeedPaint		5.01
The Witcher		4.17
Prismacolor		3.94
League of Legends		3.83
Polaroid		3.43
Cartoon Network		3.32
Dr. Martens		2.97
Faber-Castell		2.94
Spotify Music		2.75
Kodak		2.67
ASOS		2.54
HBO		2.53
Vogue		2.43
Primark		2.42
Fujifilm		2.39
Showtime		2.38
AMC		2.35
BBC		2.29
SoundCloud		2.05
Cafecito		2.01
Warner Bros		2.01
Coachella		1.87
Lush		1.82
Bershka		1.82
Adobe		1.81
Netflix		1.74
Star Wars		1.71
Nintendo		1.70
Pixar		1.65
Marvel Entertainment		1.53
Activision Blizzard		1.46
Pokemon		1.40
Pokemon Go		1.35
Airbnb		1.32
CBS		1.29
DC Entertainment		1.28
shein		1.27
Coca-Cola		1.27
Snapseed		1.27
Pepsi		1.22
Universal		1.20
CBS Television Studios		1.20
Call of Duty		1.20
Guinness		1.19
Lego		1.14