Aurelio Voltaire

Aurelio Voltaire

Country: US | Gender: male

Influential: 51.98% Fanbase: 25.52% Trending: 65.21%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Sugarpill Cosmetics • 102.66% • Very Strong

As of 2025-08-16

353,507

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

Updated 2025-10-03 16:58:46 UTC

Genres

popantiviral poprockrockdark cabaretalternative rockpunk rockalternativealternativecomedy & spoken wordcomicasianotacoreotherssteampunk

Scores

Score: DMDB 52.00% | Fanbase 25.50% | Trending 65.20% | CAREER STAGE: MID_LEVEL

Biography

Aurelio Voltaire is a multi-talented artist known for his music, writing, and creations in film, animation, toys, and home decor. With a career spanning nearly 30 years, he is a prominent figure in Gothic and Dark Cabaret music, with his music gaining popularity especially during Halloween and through appearances on platforms like Cartoon Network's The Grim Adventures of Billy and Mandy. Voltaire has released 13 studio albums and a collection of Halloween hits.

In addition to his music career, Voltaire hosts the entertaining and informative YouTube series, Gothic Homemaking, where he shares tips on transforming homes into Gothic spaces. Dubbed "The Martha Stewart for Macabre Homemakers" by The New York Times, Voltaire offers a unique lifestyle perspective for those who embrace the spooky aesthetic. For more on Voltaire's music, books, tour dates, and other projects, visit his website at voltaire.net.
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Aurelio Voltaire Marketing Affinity & Brand Fit Data

Report Date: 2025-08-16

Aurelio Voltaire builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (2,636 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Sugarpill Cosmetics, Team Fortress, Arctic Fox hair Color point to authentic extensions into Gothic home decor items, Halloween-themed merchandise, Music albums and vinyls. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Aurelio Voltaire score 0.32%Low bucket.
Brand: Sugarpill CosmeticsBrand: Team FortressBrand: Arctic Fox hair Color Product: Gothic home decor itemsProduct: Halloween-themed merchandiseProduct: Music albums and vinyls
Followers:353,507
Engagements:1,124
Rate:0.3%
Posts:4,337
Views:2,636
Avg Likes:1,102
Avg Comments:35
Avg Views:2,636

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 353,507 · Engagements 1,124 · Rate 0.3%
Posts 4,337 · Views 2,636 · Avg Likes 1,102 · Avg Comments 35 · Avg Views 2,636
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 49%
25-34: 33%
35-44: 11%
45-64: 4%
Largest: 18-24 (49%); next: 25-34 (33%)
Gender Split Female: 57%
Male: 43%
Non-binary/Other: 0%
Skews female (57%)
Top Countries UNITED STATES (57%)
UNITED KINGDOM (8%)
CANADA (4%)
MEXICO (3%)
GERMANY (3%)
Top regions: UNITED STATES (57%), UNITED KINGDOM (8%), CANADA (4%)
Platform Engagement Instagram: 721 avg likes/post · Youtube: 2,636 avg views/post Best reach: Youtube 2,636 avg views; best engagement: Instagram 721 avg likes

Top Brand Affinities

Sugarpill Cosmetics
Beauty & Personal Care
Score: 102.66
Team Fortress
Gaming & Esports (Software/Titles)
Score: 60.23
Arctic Fox hair Color
Beauty & Personal Care
Score: 51.88
Dragon Age
Gaming & Esports (Software/Titles)
Score: 40.28
Hot Topic
Apparel & Fashion
Score: 36.03
Stardew Valley
Gaming & Esports (Software/Titles)
Score: 28.24
Lime Crime
Beauty & Personal Care
Score: 25.88
BioShock
Gaming & Esports (Software/Titles)
Score: 23.81
Monster High
Toys & Games
Score: 18.57
Mass Effect
Gaming & Esports (Software/Titles)
Score: 16.87
World of Warcraft
Gaming & Esports (Software/Titles)
Score: 16.63
Borderlands
Gaming & Esports (Software/Titles)
Score: 16.21

Recommendations

Products & Services
  • Gothic home decor items
  • Halloween-themed merchandise
  • Music albums and vinyls
  • DIY craft kits for Gothic art
  • Cosmetics inspired by dark aesthetics
  • Merchandise from popular video games
  • Online courses for Gothic homemaking
  • Tickets for live performances and events
Marketing Angles
  • Leverage Halloween season for themed promotions
  • Highlight the unique blend of music and lifestyle content
  • Engage with fans through interactive social media challenges
  • Collaborate with beauty brands for Gothic-inspired makeup
  • Utilize nostalgia from Cartoon Network appearances
  • Promote community-driven events and meet-ups
Content Themes
  • Gothic homemaking tips and tricks
  • Behind-the-scenes of music creation
  • Fan art showcases and contests
  • Interviews with fellow Gothic artists
  • Music playlists for different moods
  • DIY projects for Halloween decorations
Partnership Brands
  • Sugarpill Cosmetics
  • Hot Topic
  • Lime Crime
  • Arctic Fox Hair Color
  • DeviantArt
  • GameStop
  • Cartoon Network
  • Final Fantasy
  • Resident Evil
  • Monster High
  • Urban Decay Cosmetics
  • Too Faced Cosmetics
  • Kickstarter
  • RedBubble
  • Society6
  • Walgreens
Brand Category Score
Sugarpill Cosmetics Beauty & Personal Care 102.66
Team Fortress Gaming & Esports (Software/Titles) 60.23
Arctic Fox hair Color Beauty & Personal Care 51.88
Dragon Age Gaming & Esports (Software/Titles) 40.28
Hot Topic Apparel & Fashion 36.03
Stardew Valley Gaming & Esports (Software/Titles) 28.24
Lime Crime Beauty & Personal Care 25.88
BioShock Gaming & Esports (Software/Titles) 23.81
Monster High Toys & Games 18.57
Mass Effect Gaming & Esports (Software/Titles) 16.87
World of Warcraft Gaming & Esports (Software/Titles) 16.63
Borderlands Gaming & Esports (Software/Titles) 16.21
Bloodborne Gaming & Esports (Software/Titles) 16.20
Fallout Gaming & Esports (Software/Titles) 16.05
RedBubble Apparel & Fashion 15.71
Persona 5 Entertainment 14.63
Society6 Home & Living 13.05
The Witcher Entertainment 12.22
Final Fantasy Gaming & Esports (Software/Titles) 12.12
Square Enix Entertainment 11.98
Five Nights at Freddy's Toys & Games 11.28
Resident Evil Gaming & Esports (Software/Titles) 10.90
DeviantArt Entertainment 10.24
NYX Cosmetics Beauty & Personal Care 10.12
Kickstarter E-commerce & Marketplaces 10.04
Prismacolor Books, Stationery & Office 9.95
Columbia Pictures Entertainment 9.86
Dollar Tree Grocery & Pantry 9.81
Life Is Strange Entertainment 9.71
Sanderson Home & Living 9.56
BH Cosmetics Beauty & Personal Care 9.27
Pulp Riot Beauty & Personal Care 9.10
Cartoon Network Entertainment 8.94
GameStop Gaming & Esports (Software/Titles) 8.61
Urban Decay Cosmetics Beauty & Personal Care 8.15
SpeedPaint Technology 8.13
Pokemon Go Gaming & Esports (Software/Titles) 7.54
Walgreens Health & Wellness 7.47
DreamWorks Entertainment 7.37
Hasbro Toys & Games 7.32
Capcom Gaming & Esports (Software/Titles) 7.26
Diablo Gaming & Esports (Software/Titles) 7.18
Bethesda Softworks Gaming & Esports (Software/Titles) 6.91
The Sims Gaming & Esports (Software/Titles) 6.64
Lush Beauty & Personal Care 6.59
ULTA Beauty Beauty & Personal Care 6.54
Too Faced Cosmetics Beauty & Personal Care 6.38
BBC Entertainment 6.32
Power Rangers Toys & Games 6.27
Influenster Beauty & Personal Care 6.26

Official Profiles

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Artist: Aurelio Voltaire

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Radio Spins (2025-10-03)

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Popularity (2025-10-02)

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