
Aurelio Voltaire
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
353,507
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 16:58:46 UTC
Genres
Scores
Biography
In addition to his music career, Voltaire hosts the entertaining and informative YouTube series, Gothic Homemaking, where he shares tips on transforming homes into Gothic spaces. Dubbed "The Martha Stewart for Macabre Homemakers" by The New York Times, Voltaire offers a unique lifestyle perspective for those who embrace the spooky aesthetic. For more on Voltaire's music, books, tour dates, and other projects, visit his website at voltaire.net.
Aurelio Voltaire builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (2,636 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Sugarpill Cosmetics, Team Fortress, Arctic Fox hair Color point to authentic extensions into Gothic home decor items, Halloween-themed merchandise, Music albums and vinyls. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 353,507 · Engagements 1,124 · Rate 0.3% Posts 4,337 · Views 2,636 · Avg Likes 1,102 · Avg Comments 35 · Avg Views 2,636 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 49% 25-34: 33% 35-44: 11% 45-64: 4% |
Largest: 18-24 (49%); next: 25-34 (33%) |
Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
Top Countries |
UNITED STATES (57%) UNITED KINGDOM (8%) CANADA (4%) MEXICO (3%) GERMANY (3%) |
Top regions: UNITED STATES (57%), UNITED KINGDOM (8%), CANADA (4%) |
Platform Engagement | Instagram: 721 avg likes/post · Youtube: 2,636 avg views/post | Best reach: Youtube 2,636 avg views; best engagement: Instagram 721 avg likes |
Top Brand Affinities
Sugarpill Cosmetics
Team Fortress
Arctic Fox hair Color
Dragon Age
Hot Topic
Stardew Valley
Lime Crime
BioShock
Monster High
Mass Effect
World of Warcraft
Borderlands
Recommendations
Products & Services
- Gothic home decor items
- Halloween-themed merchandise
- Music albums and vinyls
- DIY craft kits for Gothic art
- Cosmetics inspired by dark aesthetics
- Merchandise from popular video games
- Online courses for Gothic homemaking
- Tickets for live performances and events
Marketing Angles
- Leverage Halloween season for themed promotions
- Highlight the unique blend of music and lifestyle content
- Engage with fans through interactive social media challenges
- Collaborate with beauty brands for Gothic-inspired makeup
- Utilize nostalgia from Cartoon Network appearances
- Promote community-driven events and meet-ups
Content Themes
- Gothic homemaking tips and tricks
- Behind-the-scenes of music creation
- Fan art showcases and contests
- Interviews with fellow Gothic artists
- Music playlists for different moods
- DIY projects for Halloween decorations
Partnership Brands
- Sugarpill Cosmetics
- Hot Topic
- Lime Crime
- Arctic Fox Hair Color
- DeviantArt
- GameStop
- Cartoon Network
- Final Fantasy
- Resident Evil
- Monster High
- Urban Decay Cosmetics
- Too Faced Cosmetics
- Kickstarter
- RedBubble
- Society6
- Walgreens
Brand | Category | Score |
---|---|---|
Sugarpill Cosmetics | Beauty & Personal Care | 102.66 |
Team Fortress | Gaming & Esports (Software/Titles) | 60.23 |
Arctic Fox hair Color | Beauty & Personal Care | 51.88 |
Dragon Age | Gaming & Esports (Software/Titles) | 40.28 |
Hot Topic | Apparel & Fashion | 36.03 |
Stardew Valley | Gaming & Esports (Software/Titles) | 28.24 |
Lime Crime | Beauty & Personal Care | 25.88 |
BioShock | Gaming & Esports (Software/Titles) | 23.81 |
Monster High | Toys & Games | 18.57 |
Mass Effect | Gaming & Esports (Software/Titles) | 16.87 |
World of Warcraft | Gaming & Esports (Software/Titles) | 16.63 |
Borderlands | Gaming & Esports (Software/Titles) | 16.21 |
Bloodborne | Gaming & Esports (Software/Titles) | 16.20 |
Fallout | Gaming & Esports (Software/Titles) | 16.05 |
RedBubble | Apparel & Fashion | 15.71 |
Persona 5 | Entertainment | 14.63 |
Society6 | Home & Living | 13.05 |
The Witcher | Entertainment | 12.22 |
Final Fantasy | Gaming & Esports (Software/Titles) | 12.12 |
Square Enix | Entertainment | 11.98 |
Five Nights at Freddy's | Toys & Games | 11.28 |
Resident Evil | Gaming & Esports (Software/Titles) | 10.90 |
DeviantArt | Entertainment | 10.24 |
NYX Cosmetics | Beauty & Personal Care | 10.12 |
Kickstarter | E-commerce & Marketplaces | 10.04 |
Prismacolor | Books, Stationery & Office | 9.95 |
Columbia Pictures | Entertainment | 9.86 |
Dollar Tree | Grocery & Pantry | 9.81 |
Life Is Strange | Entertainment | 9.71 |
Sanderson | Home & Living | 9.56 |
BH Cosmetics | Beauty & Personal Care | 9.27 |
Pulp Riot | Beauty & Personal Care | 9.10 |
Cartoon Network | Entertainment | 8.94 |
GameStop | Gaming & Esports (Software/Titles) | 8.61 |
Urban Decay Cosmetics | Beauty & Personal Care | 8.15 |
SpeedPaint | Technology | 8.13 |
Pokemon Go | Gaming & Esports (Software/Titles) | 7.54 |
Walgreens | Health & Wellness | 7.47 |
DreamWorks | Entertainment | 7.37 |
Hasbro | Toys & Games | 7.32 |
Capcom | Gaming & Esports (Software/Titles) | 7.26 |
Diablo | Gaming & Esports (Software/Titles) | 7.18 |
Bethesda Softworks | Gaming & Esports (Software/Titles) | 6.91 |
The Sims | Gaming & Esports (Software/Titles) | 6.64 |
Lush | Beauty & Personal Care | 6.59 |
ULTA Beauty | Beauty & Personal Care | 6.54 |
Too Faced Cosmetics | Beauty & Personal Care | 6.38 |
BBC | Entertainment | 6.32 |
Power Rangers | Toys & Games | 6.27 |
Influenster | Beauty & Personal Care | 6.26 |
Official Profiles
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LoginArtist: Aurelio Voltaire
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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