Auntie Flo

Auntie Flo

Country: GB | Gender: male

Influential: 50.06% Fanbase: 27.19% Trending: 61.50%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 242.68% • Very Strong

As of 2025-09-10

12,361

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Updated 2025-10-03 17:15:23 UTC

Genres

electronicelectronicscottish electronicorganic electronichousedeep house

Scores

Score: DMDB 50.10% | Fanbase 27.20% | Trending 61.50% | CAREER STAGE: MID_LEVEL

Biography

Brian d’Souza, an acclaimed sound artist, DJ, and music producer, has been recognized for pushing the boundaries of World Music. His album 'Radio Highlife' earned him the prestigious SAY Award and he was named Electronic Musician of the Year by Nordoff Robbins, solidifying his position as a pioneer in blending electronic and global sounds in club music.
Login to Update Artist Data Next refresh: —

Auntie Flo Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Auntie Flo indexes high with fans in the 25-34 range in UNITED KINGDOM, UNITED STATES, ITALY. The skew is heavily male (70%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 138 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mixcloud, MOOG, Ableton, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Auntie Flo when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Auntie Flo score 1.12%Moderate bucket.
Brand: MixcloudBrand: MOOGBrand: Ableton
Followers:12,361
Engagements:138
Rate:1.1%
Posts:970
Views:0
Avg Likes:138
Avg Comments:9
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 12,361 · Engagements 138 · Rate 1.1%
Posts 970 · Views 0 · Avg Likes 138 · Avg Comments 9 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 46%
35-44: 30%
18-24: 13%
45-64: 8%
Largest: 25-34 (46%); next: 35-44 (30%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries UNITED KINGDOM (43%)
UNITED STATES (8%)
ITALY (5%)
GERMANY (5%)
FRANCE (4%)
Top regions: UNITED KINGDOM (43%), UNITED STATES (8%), ITALY (5%)
Platform Engagement Instagram: 138 avg likes/post best engagement: Instagram 138 avg likes

Top Brand Affinities

Mixcloud
Score: 242.68
MOOG
Score: 63.03
Ableton
Score: 47.30
Pioneer
Score: 29.76
Akai
Score: 27.58
SoundCloud
Score: 27.09
Tate Modern
Score: 17.97
Vauxhall
Score: 12.62
Sennheiser
Score: 10.31
Atmos
Score: 9.95
Pro Tools
Score: 9.94
Amazon Music
Score: 9.04
Brand Category Score
Mixcloud 242.68
MOOG 63.03
Ableton 47.30
Pioneer 29.76
Akai 27.58
SoundCloud 27.09
Tate Modern 17.97
Vauxhall 12.62
Sennheiser 10.31
Atmos 9.95
Pro Tools 9.94
Amazon Music 9.04
Beats Electronics 9.00
Spotify Music 8.34
Garnier 7.71
Selfridges 6.68
Kickstarter 5.74
Carhartt 5.63
Tomorrowland 5.41
Aperol 5.16
BBC 5.02
Bacardi 4.77
Campari 4.56
Stüssy 4.51
Holden 4.45
Guinness 4.32
Coachella 4.15
Tesco 4.14
Showtime 4.13
Kodak 3.64
Leica 3.53
Warner Bros 3.41
Tinder 3.35
Emporium 3.01
Fujifilm 2.99
Polaroid 2.76
Lollapalooza 2.61
Dr. Martens 2.59
Philips 2.56
Baileys 2.33
ASOS 2.28
Airbnb 2.26
Paramount Pictures 2.19
Vogue 2.10
Sunnies Studios 2.10
Lush 1.99
Pantone Inc 1.99
Red Bull 1.98
ASICS 1.76
A Game of Tones 1.71

Official Profiles

Login to view Contact

Login

Artist: Auntie Flo

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Auntie Flo today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-19)

Total: 58,404

PLATFORM TOTAL %
Spotify Spotify 58,404 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 01:51:20 Havana Rhythm Dance The Loft Washington, D.C., US 233

Popularity (2025-10-02)

Platform%
No data.