aukai
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
27,519
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 17:11:39 UTC
Genres
Scores
Biography
Markus Sieber's diverse background in music, theater, and film informs Aukai's hauntingly beautiful compositions. Drawing on influences from world and indigenous music, Sieber crafts moody and evocative pieces that linger in the listener's mind long after they have ended. Aukai's cinematic soundscape, delicately intricate and captivating, showcases Sieber's prowess as a composer and instrumentalist.
aukai speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, FRANCE, GERMANY. Composition is female-leaning (54%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,158 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Lionsgate, Yogi Tea, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,519 · Engagements 321 · Rate 1.2% Posts 496 · Views 1,158 · Avg Likes 319 · Avg Comments 19 · Avg Views 1,158 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 23% 35-44: 22% 45-64: 13% |
Largest: 25-34 (39%); next: 18-24 (23%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (20%) FRANCE (7%) GERMANY (7%) BRAZIL (6%) ARGENTINA (5%) |
Top regions: UNITED STATES (20%), FRANCE (7%), GERMANY (7%) |
| Platform Engagement | Instagram: 266 avg likes/post · Youtube: 1,158 avg views/post | Best reach: Youtube 1,158 avg views; best engagement: Instagram 266 avg likes |
Top Brand Affinities
MOOG
Lionsgate
Yogi Tea
Ableton
Amazon Music
Acroyoga
Akai
Akg
Mixcloud
Atmos
Sennheiser
Pro Tools
| Brand | Category | Score |
|---|---|---|
| MOOG | 69.27 | |
| Lionsgate | 38.98 | |
| Yogi Tea | 27.16 | |
| Ableton | 24.69 | |
| Amazon Music | 19.44 | |
| Acroyoga | 19.36 | |
| Akai | 19.25 | |
| Akg | 18.11 | |
| Mixcloud | 16.29 | |
| Atmos | 16.08 | |
| Sennheiser | 11.94 | |
| Pro Tools | 11.09 | |
| VidaSana | 9.11 | |
| Spotify Music | 8.79 | |
| SoundCloud | 6.94 | |
| Pacific Northwest Wonderland | 6.17 | |
| Matrix | 5.08 | |
| Kickstarter | 5.06 | |
| Leica | 4.20 | |
| Oculus | 3.91 | |
| BBC | 3.63 | |
| Heinz | 3.57 | |
| Paramount Pictures | 3.25 | |
| Fujifilm | 3.23 | |
| Beats Electronics | 3.11 | |
| Paypal | 3.09 | |
| NBC | 3.01 | |
| National Geographic | 2.74 | |
| Cafecito | 2.71 | |
| Warner Bros | 2.60 | |
| Amazon | 2.55 | |
| Airbnb | 2.52 | |
| A Game of Tones | 2.38 | |
| Montblanc | 2.33 | |
| Kodak | 2.29 | |
| Polaroid | 2.25 | |
| Jaguar | 2.05 | |
| Pandora | 2.04 | |
| Tesla Motors | 1.85 | |
| The North Face | 1.74 | |
| Showtime | 1.61 | |
| Herbalife | 1.60 | |
| Travelgram | 1.56 | |
| Adobe | 1.50 | |
| Pixar | 1.50 | |
| Coachella | 1.49 | |
| musical.ly | 1.48 | |
| Sony | 1.46 | |
| Yamaha | 1.42 | |
| Hermès | 1.40 |
Official Profiles
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LoginArtist: aukai
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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