Augustines
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
19,143
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-09 21:46:43 UTC
Genres
Biography
Augustines, formerly We Are Augustines, made a mark on the indie rock scene with their emotionally charged music influenced by bands like U2 and the National. Following the release of their third album This Is Your Life in 2016, the band announced their breakup, capturing their final tour in the film RISE. Led by Billy McCarthy, Eric Sanderson, and Rob Allen, Augustines' journey from their formation in 2009 to their disbandment was a testament to their powerful sound and heartfelt lyrics.
Augustines resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, GERMANY. With a heavily male (67%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (29,853 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Augustiner Helles, Tate Modern, Guinness makes Merchandise (T-shirts, hoodies), Vinyl records of albums, Digital music downloads the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,143 · Engagements 953 · Rate 5.0% Posts 1,012 · Views 29,853 · Avg Likes 920 · Avg Comments 75 · Avg Views 29,853 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 39% 25-34: 39% 35-44: 13% 45-64: 6% |
Largest: 18-24 (39%); next: 25-34 (39%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (21%) UNITED KINGDOM (13%) GERMANY (6%) BRAZIL (6%) CANADA (5%) |
Top regions: UNITED STATES (21%), UNITED KINGDOM (13%), GERMANY (6%) |
| Platform Engagement | Instagram: 618 avg likes/post · Youtube: 29,853 avg views/post | Best reach: Youtube 29,853 avg views; best engagement: Instagram 618 avg likes |
Top Brand Affinities
Augustiner Helles
Tate Modern
Guinness
Pro Tools
Vauxhall
Marks & Spencer
Lollapalooza
Pacific Northwest Wonderland
Jameson
Selfridges
Kickstarter
Carlsberg
Recommendations
Products & Services
- Merchandise (T-shirts, hoodies)
- Vinyl records of albums
- Digital music downloads
- Concert tickets
- Exclusive behind-the-scenes content
- Music streaming subscriptions
- Collaborative playlists
- Fan club memberships
Marketing Angles
- Emphasize emotional connection in music
- Highlight indie and alternative music culture
- Leverage nostalgia for past albums
- Engage with storytelling through social media
- Create interactive fan experiences
- Utilize user-generated content for promotions
Content Themes
- Behind-the-scenes of music creation
- Fan stories and testimonials
- Live performance clips
- Music influences and inspirations
- Collaborations with other indie artists
- Q&A sessions with band members
Partnership Brands
- Spotify
- Urban Outfitters
- Coachella
- Guinness
- Jameson
- Lollapalooza
- Pro Tools
- Ableton
- Tate Modern
- HBO
- MTV
- Dr. Martens
- Selfridges
- Marks & Spencer
- Airbnb
- Harrods
| Brand | Category | Score |
|---|---|---|
| Augustiner Helles | Alcoholic Beverages | 19.39 |
| Tate Modern | Entertainment | 12.38 |
| Guinness | Alcoholic Beverages | 8.48 |
| Pro Tools | Tools, DIY & Garden | 7.77 |
| Vauxhall | Automotive | 7.11 |
| Marks & Spencer | Apparel & Fashion | 6.99 |
| Lollapalooza | Entertainment | 6.70 |
| Pacific Northwest Wonderland | Apparel & Fashion | 6.68 |
| Jameson | Alcoholic Beverages | 6.54 |
| Selfridges | Apparel & Fashion | 6.08 |
| Kickstarter | E-commerce & Marketplaces | 6.05 |
| Carlsberg | Beverages | 6.02 |
| Ableton | Audio & Music Gear | 5.45 |
| Pilsner Urquell | Alcoholic Beverages | 5.39 |
| ALDI | Grocery & Pantry | 4.94 |
| Columbia Pictures | Entertainment | 4.92 |
| Ryanair | Travel & Hospitality | 4.77 |
| Paramount Pictures | Entertainment & Media | 4.62 |
| BBC | Apparel & Fashion | 4.51 |
| Dr. Martens | Apparel & Fashion | 4.27 |
| Spotify Music | Entertainment & Media | 4.23 |
| Tesco | Grocery & Pantry | 4.20 |
| Lush | Beauty & Personal Care | 3.97 |
| Aperol | Alcoholic Beverages | 3.91 |
| Showtime | Entertainment | 3.86 |
| Leica | Cameras & Photography | 3.80 |
| Polaroid | Cameras & Photography | 3.76 |
| NHL | Sports & Outdoors | 3.59 |
| Sunnies Studios | Apparel & Fashion | 3.52 |
| Harrods | Luxury & Designer | 3.49 |
| Cadbury | Snacks & Confectionery | 3.44 |
| Oculus | Consumer Electronics | 3.44 |
| Hilton | Travel & Hospitality | 3.37 |
| Summit Entertainment | Entertainment | 3.37 |
| Airbnb | Travel & Hospitality | 3.36 |
| Urban Outfitters | Apparel & Fashion | 3.35 |
| Geocaching | Sports & Outdoors | 3.34 |
| Heinz | Food & Snacks | 3.23 |
| Coachella | Apparel & Fashion | 3.12 |
| Baileys | Beverages | 3.08 |
| Lego | Toys & Games | 3.02 |
| Olympus | Cameras & Photography | 2.99 |
| HBO | Entertainment & Media | 2.98 |
| MTV | Entertainment | 2.96 |
| Fujifilm | Cameras & Photography | 2.96 |
| Lindt | Snacks & Confectionery | 2.88 |
| Kodak | Cameras & Photography | 2.86 |
| Uber | Travel & Hospitality | 2.83 |
| Martini | Alcoholic Beverages | 2.81 |
| Star Wars | Entertainment | 2.72 |
Official Profiles
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LoginArtist: Augustines
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-09)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-08)
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