Augustana

Augustana

Country: US

Influential: 59.25% Fanbase: 41.30% Trending: 68.22%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

44,605

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 17:11:38 UTC

Genres

popacoustic popneo mellowrockpop rockpiano rockrock

Scores

Score: DMDB 59.30% | Fanbase 41.30% | Trending 68.20% | CAREER STAGE: MID_LEVEL

Biography

Augustana, led by Dan Layus, is a well-known American pop-rock artist recognized for hits such as "Boston" and "Sweet and Low." Layus has also toured extensively with artists like One Direction, The Chicks, and Counting Crows. In a departure from pop-rock, he recently collaborated with the Indianapolis Symphony Orchestra to create original classical compositions and string quartet arrangements of Augustana's songs, set to be released as an album in 2025, showcasing Layus' musical versatility and emotional depth.
Login to Update Artist Data Next refresh: —

Augustana Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Augustana converts attention from 18-24 & 25-34 audiences across UNITED STATES, PHILIPPINES, BRAZIL. Audience shape is heavily female (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 62,837 avg views per post, with supportive conversation on Youtube. Shared audience with leading lifestyle names underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Augustana score 1.04%Moderate bucket.
Followers:44,605
Engagements:465
Rate:1.0%
Posts:61
Views:63,246
Avg Likes:451
Avg Comments:23
Avg Views:63,246

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 44,605 · Engagements 465 · Rate 1.0%
Posts 61 · Views 63,246 · Avg Likes 451 · Avg Comments 23 · Avg Views 63,246
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 53%
25-34: 33%
35-44: 6%
13-17: 5%
Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split Female: 61%
Male: 39%
Non-binary/Other: 0%
Skews female (61%)
Top Countries UNITED STATES (35%)
PHILIPPINES (12%)
BRAZIL (6%)
MEXICO (4%)
CANADA (4%)
Top regions: UNITED STATES (35%), PHILIPPINES (12%), BRAZIL (6%)
Platform Engagement Tiktok: 409 avg views/post · Youtube: 62,837 avg views/post Best reach: Youtube 62,837 avg views; best engagement: Youtube 435 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “Open Full Social Media Report” button above to view current social stats.

Official Profiles

Login to view Contact

Login

Artist: Augustana

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Augustana today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-10-03)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
No radio spins found.

Popularity (2025-10-02)

Platform%
No data.