Audra McDonald
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
293,529
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-07 18:44:03 UTC
Genres
Biography
Born in Germany in 1970 and raised in California, McDonald's passion for musical theater led her to study at Juilliard before launching her professional career on Broadway with roles in acclaimed productions like Ragtime and A Raisin in the Sun. She has released several solo albums, including Way Back to Paradise and Happy Songs, and has appeared in films such as Cradle Will Rock and Beauty and the Beast. McDonald's impressive body of work also includes TV roles and notable live performances, cementing her status as a multifaceted and celebrated artist in the entertainment industry.
Audra McDonald is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily female (76%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (5,824 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to SoulCycle, Warby Parker, HBO Max points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 293,529 · Engagements 5,824 · Rate 2.0% Posts 820 · Views 0 · Avg Likes 5,824 · Avg Comments 71 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 26% 35-44: 20% 45-64: 9% |
Largest: 25-34 (41%); next: 18-24 (26%) |
| Gender Split |
Female: 76% Male: 24% Non-binary/Other: 0% |
Skews female (76%) |
| Top Countries |
UNITED STATES (73%) UNITED KINGDOM (6%) CANADA (3%) ITALY (2%) BRAZIL (2%) |
Top regions: UNITED STATES (73%), UNITED KINGDOM (6%), CANADA (3%) |
| Platform Engagement | Instagram: 5,824 avg likes/post | best engagement: Instagram 5,824 avg likes |
Top Brand Affinities
SoulCycle
Warby Parker
HBO Max
Schwartz's
Grindr
ABC
NBC
Macy's
Delta
J.Crew
Barbie
Publix
| Brand | Category | Score |
|---|---|---|
| SoulCycle | 25.41 | |
| Warby Parker | 22.43 | |
| HBO Max | 16.73 | |
| Schwartz's | 16.49 | |
| Grindr | 14.50 | |
| ABC | 10.38 | |
| NBC | 10.08 | |
| Macy's | 7.93 | |
| Delta | 7.59 | |
| J.Crew | 7.40 | |
| Barbie | 7.19 | |
| Publix | 7.16 | |
| Summit Entertainment | 7.05 | |
| Paramount Pictures | 6.53 | |
| Bethesda Softworks | 6.52 | |
| iHeartRadio Music Awards | 6.40 | |
| Margaritaville | 5.96 | |
| Oculus | 5.85 | |
| Target | 5.78 | |
| Verizon | 5.77 | |
| Wilton | 5.71 | |
| Pfizer | 5.66 | |
| Coach | 5.61 | |
| Pixar | 5.54 | |
| CNN | 5.37 | |
| MATTEL | 5.36 | |
| Gillette | 5.29 | |
| Showtime | 5.29 | |
| Walgreens | 5.17 | |
| Anthropologie | 5.17 | |
| Free People | 4.91 | |
| Universal | 4.79 | |
| Nickelodeon | 4.78 | |
| Steve Madden | 4.68 | |
| Nixon | 4.54 | |
| CBS | 4.49 | |
| Kate Spade | 4.47 | |
| Columbia Pictures | 4.42 | |
| Chick-fil-A | 4.37 | |
| BBC | 4.14 | |
| Kickstarter | 4.10 | |
| Urban Outfitters | 3.68 | |
| NORDSTROM | 3.63 | |
| The Olympic Games | 3.48 | |
| OLD NAVY | 3.44 | |
| Walt Disney | 3.35 | |
| HBO | 3.30 | |
| AMC | 3.29 | |
| Netflix | 3.21 | |
| Heinz | 3.14 |
Official Profiles
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LoginArtist: Audra McDonald
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-07)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-06)
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