ATTLAS

ATTLAS — electronic artist from CA.

Over the past four years, ATTLAS has risen to prominence as one of mau5trap's standout artists. Canadian musician Jeff Hartford's musical journey began in his…

Influence: 53.83% Fanbase: 27.81% Trending: 66.83% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 109.07% • Very Strong

As of 2025-09-09

21,011

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 16:56:37 UTC

Genres

electronicelectronicprogressive housecanadian electronic

Biography

Over the past four years, ATTLAS has risen to prominence as one of mau5trap's standout artists. Canadian musician Jeff Hartford's musical journey began in his youth, playing various instruments and honing his songwriting skills. After interning for a composer and experimenting with electronic music production, he caught the attention of deadmau5's mau5trap label, leading to the release of three EPs in 2015. Since then, ATTLAS has continued to evolve his signature introspective sound through a series of singles, EPs, and remixes. Looking ahead to 2019, ATTLAS is set to release a new installment of his acclaimed Storyline series and debut his highly anticipated album, which aims to encapsulate the diverse experiences that have shaped his musical identity.

Top Brand Affinities

Report Date: 2025-09-09

ATTLAS cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, CANADA, UNITED KINGDOM. A heavily male (89%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 5,382 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Trancefamily, Ableton, MOOG, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ATTLAS score 2.26% — Strong bucket.

Brand: TrancefamilyBrand: AbletonBrand: MOOG

Followers:21,011

Engagements:474

Rate:2.3%

Posts:9

Avg Likes:459

Avg Comments:23

Avg Views:5,382

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,011 · Engagements 474 · Rate 2.3% Posts 9 · Views 5,382 · Avg Likes 459 · Avg Comments 23 · Avg Views 5,382	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 38% 35-44: 11% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (38%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	UNITED STATES (24%) CANADA (8%) UNITED KINGDOM (6%) FRANCE (5%) RUSSIA (5%)	Top regions: UNITED STATES (24%), CANADA (8%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 294 avg likes/post · Youtube: 5,382 avg views/post	Best reach: Youtube 5,382 avg views; best engagement: Instagram 294 avg likes

Top Brand Affinities

Trancefamily

Score: 109.07

Ableton

Score: 87.59

MOOG

Score: 83.57

Mixcloud

Score: 69.56

iHeartRaves

Score: 67.69

Launchpad

Score: 47.65

Pioneer

Score: 45.56

Akai

Score: 32.67

Live Nation

Score: 23.63

SoundCloud

Score: 19.97

Tomorrowland

Score: 19.86

Pro Tools

Score: 19.62

Brand	Category	Score
Trancefamily		109.07
Ableton		87.59
MOOG		83.57
Mixcloud		69.56
iHeartRaves		67.69
Launchpad		47.65
Pioneer		45.56
Akai		32.67
Live Nation		23.63
SoundCloud		19.97
Tomorrowland		19.86
Pro Tools		19.62
Akg		14.52
Amazon Music		13.35
Sennheiser		12.75
Coachella		10.29
Beats Electronics		9.62
Spotify Music		7.78
RAZER		6.97
Lollapalooza		6.01
Fallout		5.36
Oculus		5.10
Nvidia		4.91
Final Fantasy		4.30
NHL		4.16
iHeartRadio Music Awards		3.91
Coors		3.72
Budweiser		3.60
ASUS		3.40
McLaren		3.19
Pokemon Go		3.05
Nintendo		2.98
Warner Bros		2.95
Intel		2.92
Showtime		2.77
A Game of Tones		2.76
Ubisoft		2.68
Monster Beverage		2.67
Activision Blizzard		2.67
Adobe		2.61
Grand Theft Auto		2.56
Matrix		2.56
Lululemon Athletica		2.55
Microsoft		2.51
Red Bull		2.49
Kodak		2.47
Ferrari		2.43
Sony		2.42
Aston Martin		2.37
Maserati		2.32