ASP

ASP

Country: DE

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Influential: 50.78% Fanbase: 26.83% Trending: 62.75%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 92.28% • Very Strong

As of 2025-09-09

18,578

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 20:45:32 UTC

Genres

rockmedieval rockdark wavealternative rockeuropeanneue deutsche harte

Scores

Score: DMDB 50.80% | Fanbase 26.80% | Trending 62.80% | CAREER STAGE: MID_LEVEL

Biography

Since 1999, the band ASP, led by their namesake vocalist, has mesmerized fans with their profound and entertaining rock songs, where poetic lyrics and powerful melodies combine to create a captivating experience. Their music delves into dark themes inspired by horror literature, drawing listeners into an emotional depth that may not always be comfortable but is undeniably compelling. With song titles like 'Wechselbalg' and 'Ich will brennen', ASP invites fearless listeners into their unique world, reminiscent of what a heavy rock band led by Edgar Allan Poe might sound like.

ASP's success can be attributed to their unique concept centered around intricate lyrics and narratives crafted by mastermind Asp, complemented by hard-hitting yet melodic rock music, resulting in total works of art that they describe as 'Gothic Novel Rock'. Their albums often feature interconnected narrative cycles, contributing to their distinctive style. ASP has achieved significant success in the German music scene, landing in the top 10 of the official album charts multiple times, with their 2012 release 'Maskenhaft' reaching the impressive number 2 spot.
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ASP Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-09

ASP maintains consistent pull among 25-34 & 35-44 audiences across GERMANY, RUSSIA, UNITED STATES. The audience leans heavily female (60%), so brand cues around style and status perform well. The clearest reach is on Instagram with 485 avg likes per post; Instagram functions as the community touchpoint. Affinity with Impericon, Hummel, Gamescom makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist ASP score 2.61% — Strong bucket.
Brand: ImpericonBrand: HummelBrand: Gamescom
Followers:18,578
Engagements:485
Rate:2.6%
Posts:1,076
Views:0
Avg Likes:485
Avg Comments:6
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 18,578 · Engagements 485 · Rate 2.6%
Posts 1,076 · Views 0 · Avg Likes 485 · Avg Comments 6 · Avg Views 0 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
35-44: 24%
18-24: 23%
45-64: 11%
 Largest: 25-34 (40%); next: 35-44 (24%)
Gender Split Female: 60%
Male: 40%
Non-binary/Other: 0% 		Skews female (60%)
Top Countries GERMANY (77%)
RUSSIA (3%)
UNITED STATES (2%)
AUSTRIA (2%)
MEXICO (2%)
 Top regions: GERMANY (77%), RUSSIA (3%), UNITED STATES (2%)
Platform Engagement Instagram: 485 avg likes/post best engagement: Instagram 485 avg likes

Top Brand Affinities

Impericon
Score: 92.28
Hummel
Score: 31.89
Gamescom
Score: 26.15
Edeka
Score: 23.20
Commerzbank
Score: 23.12
World of Warcraft
Score: 19.31
The Witcher
Score: 14.94
Rossmann
Score: 14.15
Braun
Score: 14.02
Life Is Strange
Score: 12.82
Beck`s
Score: 12.31
Lidl
Score: 9.96
Top Brand Affinities
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Brand Category Score
Impericon 92.28
Hummel 31.89
Gamescom 26.15
Edeka 23.20
Commerzbank 23.12
World of Warcraft 19.31
The Witcher 14.94
Rossmann 14.15
Braun 14.02
Life Is Strange 12.82
Beck`s 12.31
Lidl 9.96
Square Enix 8.92
Borderlands 7.88
Final Fantasy 7.36
PLAYMOBIL 7.00
Fallout 6.89
Opel 6.70
Faber-Castell 6.28
Resident Evil 6.18
Matrix 5.73
Hurley 5.66
RAZER 5.40
Dr. Martens 4.74
BH Cosmetics 4.64
Haribo 4.63
AMC 4.32
Heinz 4.18
Bethesda Softworks 3.93
Geocaching 3.87
BBC 3.73
Pokemon Go 3.68
League of Legends 3.66
Nintendo 3.61
Lego 3.60
HBO 3.55
Star Wars 3.21
IKEA 3.18
Columbia Pictures 3.17
Lindt 3.13
Jack Daniels 2.81
Busch 2.76
Activision Blizzard 2.74
Lush 2.70
NYX Cosmetics 2.61
PlayStation 2.52
Monster Beverage 2.49
Pokemon 2.46
Sony 2.41
Ubisoft 2.39

Official Profiles

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Artist: ASP

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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