asmi

asmi — pop artist from JP.

Hailing from Osaka, the 23-year-old singer-songwriter known as asmi is celebrated for her widely popular vocals on social media. With her unique and endearing…

Influence: 53.07% Fanbase: 31.27% Trending: 63.96% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Adidas Y-3 • 26.12% • Very Strong

As of 2025-09-08

285,820

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 18:44:30 UTC

Genres

popjapanese teen poppopasian pop

Biography

Hailing from Osaka, the 23-year-old singer-songwriter known as asmi is celebrated for her widely popular vocals on social media. With her unique and endearing voice, she captures the love troubles and everyday emotions of young girls in her songs. asmi gained significant attention with her own track "memory" and the collaboration "ヨワネハキ feat. 和ぬか, asmi" by MAISONdes, which won the TikTok Trending Phrase Award 2021 in the music category. Her release "PAKU" in March 2022 also won the TikTok 2022 First Half Trend Challenge Award, solidifying her status as the current "most used voice on social media" and a new pop icon of this generation.

asmi won the Grand Prize at the Teenage White Paper 2020 and received the CD Shop Award 2021 Kansai Block for her 1st album "bond." In January 2023, she collaborated with MAISONdes once again on "アイワナムチュー feat. asmi, すりぃ," serving as the opening theme for the TV anime "Urusei Yatsura." Furthermore, starting in April 2023, she will be contributing as asmi feat. Chinozo for the opening theme of the TV anime "Pocket Monsters."

Top Brand Affinities

Report Date: 2025-09-08

asmi resonates most with 18-24 & 25-34 audiences and shows durable presence in JAPAN, TAIWAN, UNITED STATES. With a heavily male (60%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (6,833 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Adidas Y-3, Anna Sui, Alcott makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist asmi score 1.08% — Moderate bucket.

Brand: Adidas Y-3Brand: Anna SuiBrand: Alcott

Followers:285,820

Engagements:3,093

Rate:1.1%

Posts:573

Avg Likes:3,059

Avg Comments:63

Avg Views:11,422

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 285,820 · Engagements 3,093 · Rate 1.1% Posts 573 · Views 11,422 · Avg Likes 3,059 · Avg Comments 63 · Avg Views 11,422	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 27% 13-17: 9% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (27%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	JAPAN (44%) TAIWAN (10%) UNITED STATES (6%) THAILAND (6%) INDONESIA (6%)	Top regions: JAPAN (44%), TAIWAN (10%), UNITED STATES (6%)
Platform Engagement	Instagram: 2,534 avg likes/post · Tiktok: 4,589 avg views/post · Youtube: 6,833 avg views/post	Best reach: Youtube 6,833 avg views; best engagement: Instagram 2,534 avg likes

Top Brand Affinities

Adidas Y-3

Score: 26.12

Anna Sui

Score: 24.68

Alcott

Score: 14.78

Maison Margiela

Score: 14.34

Paul Smith

Score: 13.30

Dr. Martens

Score: 12.45

Vivienne Westwood

Score: 11.69

Onitsuka Tiger

Score: 11.63

Style Nanda

Score: 11.61

Acne Studios

Score: 11.43

Marni

Score: 11.12

A.P.C.

Score: 10.81

Brand	Category	Score
Adidas Y-3		26.12
Anna Sui		24.68
Alcott		14.78
Maison Margiela		14.34
Paul Smith		13.30
Dr. Martens		12.45
Vivienne Westwood		11.69
Onitsuka Tiger		11.63
Style Nanda		11.61
Acne Studios		11.43
Marni		11.12
A.P.C.		10.81
GENTLE MONSTER		10.60
Atmos		9.03
Bim		8.71
Snoopy And The Peanuts Gang		8.26
Stüssy		7.76
Carhartt		7.43
UNIQLO		7.16
Gundam		6.02
Olympus		5.91
Bandai Namco		5.70
Miu Miu		5.63
Shake Shack		5.49
The North Face		5.30
Polo Ralph Lauren		5.08
Converse		4.64
Coach		4.41
Lush		4.40
Daniel Wellington		4.33
Supreme		4.03
G-shock		3.77
Fujifilm		3.49
IKEA		3.44
Christian Dior		3.33
Leica		3.26
Panasonic		3.25
Summit Entertainment		3.20
Costco		3.17
Yves Saint Laurent		3.09
Vans		3.07
New Balance		2.98
Fila		2.93
Burberry		2.73
Reebok		2.63
GAP		2.56
Kodak		2.43
Walt Disney		2.34
Timberland		2.17
Lacoste		2.17