Asleep at the Wheel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
41,921
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:46:09 UTC
Genres
Scores
Biography
The group's journey from their beginnings in Paw Paw, West Virginia, to their eventual relocation to Austin, Texas, saw them switch labels and experience various lineup changes. With hit albums like Texas Gold and successful tributes to Bob Wills, Asleep at the Wheel solidified their place in country music history. Despite facing financial challenges and lineup adjustments, the band's resilience and dedication to their craft have kept them relevant, culminating in Grammy wins and critical praise for their innovative approach to Western swing.
Asleep at the Wheel is already in the conversation with 45-64 & 35-44 audiences in UNITED STATES, BRAZIL, CANADA. The audience is heavily male (77%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,736 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Houston Livestock Show and Rodeo, Ampeg, Miller Lite points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 41,921 · Engagements 175 · Rate 0.4% Posts 1,023 · Views 1,736 · Avg Likes 174 · Avg Comments 4 · Avg Views 1,736 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 45% 35-44: 19% 25-34: 19% 18-24: 14% |
Largest: 45-64 (45%); next: 35-44 (19%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (60%) BRAZIL (5%) CANADA (5%) INDONESIA (4%) INDIA (2%) |
Top regions: UNITED STATES (60%), BRAZIL (5%), CANADA (5%) |
| Platform Engagement | Instagram: 125 avg likes/post · Youtube: 1,736 avg views/post | Best reach: Youtube 1,736 avg views; best engagement: Instagram 125 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
Ampeg
Miller Lite
Live Nation
Ariat
Amazon Music
Coors
MOOG
Paramount Pictures
Dr Pepper
Pro Tools
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | Entertainment | 30.16 |
| Ampeg | Audio & Music Gear | 29.98 |
| Miller Lite | Alcoholic Beverages | 29.67 |
| Live Nation | Entertainment | 29.18 |
| Ariat | Apparel & Fashion | 24.90 |
| Amazon Music | Entertainment & Media | 21.86 |
| Coors | Alcoholic Beverages | 17.15 |
| MOOG | Automotive | 14.77 |
| Paramount Pictures | Entertainment & Media | 13.47 |
| Dr Pepper | Beverages | 12.13 |
| Pro Tools | Tools, DIY & Garden | 10.34 |
| Margaritaville | Apparel & Fashion | 9.55 |
| Cadillac | Automotive | 9.42 |
| Bud Light | Alcoholic Beverages | 9.39 |
| NBC | Entertainment & Media | 8.95 |
| Kroger | Grocery & Pantry | 8.53 |
| iHeartRadio Music Awards | Entertainment | 8.46 |
| Chick-fil-A | Restaurants & Food Service | 7.46 |
| Carhartt | Apparel & Fashion | 7.18 |
| Busch | Beverages | 6.40 |
| Budweiser | Beverages | 6.29 |
| Nixon | Jewelry & Watches | 6.23 |
| Spotify Music | Entertainment & Media | 6.10 |
| Verizon | Telecom & Internet Services | 5.65 |
| Kickstarter | E-commerce & Marketplaces | 5.62 |
| Jameson | Alcoholic Beverages | 5.56 |
| Free People | Apparel & Fashion | 5.31 |
| Walgreens | Health & Wellness | 5.09 |
| Holden | Automotive | 4.77 |
| Ableton | Audio & Music Gear | 4.50 |
| Emporium | Apparel & Fashion | 4.47 |
| The Home Depot | Home & Living | 4.40 |
| Harley-Davidson | Automotive | 4.36 |
| Gillette | Beauty & Personal Care | 4.28 |
| NHL | Sports & Outdoors | 4.24 |
| NORDSTROM | Apparel & Fashion | 4.17 |
| GMC | Automotive | 4.05 |
| FedEx | Travel & Hospitality | 3.95 |
| Leica | Cameras & Photography | 3.81 |
| CNN | Entertainment & Media | 3.75 |
| Jeep | Automotive | 3.73 |
| Jack Daniels | Beverages | 3.67 |
| Taco Bell | Restaurants & Food Service | 3.66 |
| Heinz | Food & Snacks | 3.62 |
| Chevrolet | Automotive | 3.56 |
| NFL | Sports & Outdoors | 3.51 |
| Guinness | Alcoholic Beverages | 3.47 |
| ESPN | Entertainment & Media | 3.45 |
| Columbia Pictures | Entertainment | 3.45 |
| Pixar | Entertainment | 3.43 |
Official Profiles
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LoginArtist: Asleep at the Wheel
The map shows every radio station that aired Asleep at the Wheel today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-29)
Total: 140,633
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
140,633 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 01:08:01 | Choo Choo Ch' Boogie | Outlaw Country | Washington, D.C., US | 201 |
| 2025-08-23 00:28:15 | Texas In My Soul | 90.1 KUWP Powell/Cody (Wyoming Sounds) | Cody, US | 177 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |