Asiah

Asiah — r&b, funk & soul artist from NL.

Asiah is a multi-platinum singer-songwriter and producer who discovered his love for music at 11 years old through playing guitar. By the age of 17, he was…

Influence: 50.27% Fanbase: 20.50% Trending: 65.16% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-10-09

154,200

Social Media Followers

As of 2025-10-09

00:00:00

Hours Airplay

2025-12-31 21:03:25 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&belectronicelectronicothersworldwide

Biography

Asiah is a multi-platinum singer-songwriter and producer who discovered his love for music at 11 years old through playing guitar. By the age of 17, he was independently releasing music, combining his talents in singing, guitar playing, songwriting, and producing. With over 100 million streams worldwide, Asiah has built a dedicated global fanbase and continues to release new singles in preparation for his 8th project and second EU tour.

Top Brand Affinities

Report Date: 2025-10-09

Asiah performs best with fans in the 18-24 range, concentrated in NIGERIA, GABON, SOUTH AFRICA. Audience composition is heavily male (56%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 20,900 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward leading lifestyle names, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Asiah is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Asiah score 1.53% — Moderate bucket.

Followers:154,200

Engagements:2,362

Rate:1.5%

Posts:394

Avg Likes:2,006

Avg Comments:54

Avg Views:20,900

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 154,200 · Engagements 2,362 · Rate 1.5% Posts 394 · Views 20,900 · Avg Likes 2,006 · Avg Comments 54 · Avg Views 20,900	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 40% 13-17: 4% 35-44: 3%	Largest: 18-24 (53%); next: 25-34 (40%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	NIGERIA (15%) GABON (9%) SOUTH AFRICA (8%) UNITED STATES (6%) GHANA (5%)	Top regions: NIGERIA (15%), GABON (9%), SOUTH AFRICA (8%)
Platform Engagement	Tiktok: 20,900 avg views/post	Best reach: Tiktok 20,900 avg views; best engagement: Tiktok 2,006 avg likes