Ashton Irwin

Ashton Irwin — rock artist from AU.

Ashton Irwin, drummer of 5 Seconds of Summer, unveils his new album BLOOD ON THE DRUMS, featuring a diverse range of 80s-influenced anthems and rock tracks.…

Influence: 53.24% Fanbase: 38.57% Trending: 60.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 8.34% • Very Strong

As of 2025-09-08

7,902,789

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 18:43:04 UTC

Genres

rockrockalternativealternative

Biography

Ashton Irwin, drummer of 5 Seconds of Summer, unveils his new album BLOOD ON THE DRUMS, featuring a diverse range of 80s-influenced anthems and rock tracks. Following his solo debut Superbloom, this album reflects Irwin's personal growth and experiences over the past decade, aiming to connect with listeners on a universal level. Collaborating with producer John Feldmann, Irwin blends rock energy with contemporary pop production to create an album that showcases his artistic evolution and emotional depth. BLOOD ON THE DRUMS captures Irwin's essence and musical vision, solidifying his place as a solo artist.

Top Brand Affinities

Report Date: 2025-09-08

Ashton Irwin has momentum with 18-24 & 13-17 audiences—particularly in UNITED STATES, MEXICO, UNITED KINGDOM. A heavily female (89%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 119,050 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Movistar, iHeartRadio Music Awards, Hot Topic signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ashton Irwin score 1.35% — Moderate bucket.

Brand: MovistarBrand: iHeartRadio Music AwardsBrand: Hot Topic

Followers:7,902,789

Engagements:106,744

Rate:1.4%

Posts:581

Avg Likes:105,080

Avg Comments:1,231

Avg Views:121,477

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,902,789 · Engagements 106,744 · Rate 1.4% Posts 581 · Views 121,477 · Avg Likes 105,080 · Avg Comments 1,231 · Avg Views 121,477	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 13-17: 16% 25-34: 16% 35-44: 2%	Largest: 18-24 (67%); next: 13-17 (16%)
Gender Split	Female: 89% Male: 11% Non-binary/Other: 0%	Skews female (89%)
Top Countries	UNITED STATES (34%) MEXICO (8%) UNITED KINGDOM (6%) AUSTRALIA (4%) BRAZIL (4%)	Top regions: UNITED STATES (34%), MEXICO (8%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 87,577 avg likes/post · Tiktok: 119,050 avg views/post · Youtube: 2,427 avg views/post	Best reach: Tiktok 119,050 avg views; best engagement: Instagram 87,577 avg likes

Top Brand Affinities

Movistar

Score: 8.34

iHeartRadio Music Awards

Score: 5.59

Hot Topic

Score: 5.33

Verizon

Score: 4.22

Lollapalooza

Score: 3.70

Coachella

Score: 3.30

AMC

Score: 2.72

Victoria's Secret

Score: 2.48

Nickelodeon

Score: 2.47

CBS Television Studios

Score: 2.45

MTV

Score: 2.42

Sunnies Studios

Score: 2.33

Brand	Category	Score
Movistar		8.34
iHeartRadio Music Awards		5.59
Hot Topic		5.33
Verizon		4.22
Lollapalooza		3.70
Coachella		3.30
AMC		2.72
Victoria's Secret		2.48
Nickelodeon		2.47
CBS Television Studios		2.45
MTV		2.42
Sunnies Studios		2.33
CBS		2.32
Kylie Cosmetics		2.29
Target		2.24
Pic Collage		2.20
Polaroid		2.18
Dr. Martens		2.03
Showtime		1.98
Hollister Co		1.94
Primark		1.79
Pixar		1.76
Budweiser		1.73
Lush		1.62
Chrysler		1.61
Bershka		1.55
Urban Decay Cosmetics		1.46
Universal		1.45
Walt Disney		1.44
BBC		1.42
Starbucks		1.42
Forever 21		1.40
Walmart		1.37
H&M		1.32
Converse		1.31
shein		1.31
Tarte Cosmetics		1.27
Chipotle Mexican Grill		1.27
Vans		1.23
Fujifilm		1.23
Anastasia Beverly Hills		1.21
Pepsi		1.19
Oakley		1.19
Netflix		1.17
McDonald's		1.12
Pandora		1.10
Spotify Music		1.07
OREO		1.06
Maybelline		1.05
Guinness		1.05