Ashes & Arrows

Ashes & Arrows — pop artist from US.

Ashes & Arrows is a dynamic country/rock band with roots in Asheville, North Carolina, and Arrowtown, New Zealand, known for their captivating sound and…

Influence: 48.75% Fanbase: 19.41% Trending: 63.42% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Southwest Airlines • 16.30% • Very Strong

As of 2025-09-15

419,592

Social Media Followers

As of 2025-09-15

00:00:00

Hours Airplay

2025-10-07 18:29:41 UTC

Genres

poppopcountrycountry

Biography

Ashes & Arrows is a dynamic country/rock band with roots in Asheville, North Carolina, and Arrowtown, New Zealand, known for their captivating sound and electrifying stage presence. Formed in 2021, the band's journey began at an open mic night in Asheville, where Ciaran McMeeken, Benjamin Voigt, and Jonathan Calhoun discovered their shared passion for storytelling through music.

Despite Benjamin Voigt's departure in late 2024, his influence remains a significant part of Ashes & Arrows' story. With their debut album Chapter One: The Long Road North, produced by Jamie Tate in Nashville, the band is entering a new chapter, blending their diverse influences to create music that resonates globally. From humble beginnings to ambitious aspirations, Ashes & Arrows continues to carve a path in modern music, crafting songs that transcend their mountainous origins.

Top Brand Affinities

Report Date: 2025-09-15

Ashes & Arrows engages 25-34 & 35-44 audiences with repeatable results in UNITED STATES, NIGERIA, SOUTH AFRICA. The fan base skews heavily male (56%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (2,925 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Southwest Airlines, Coors, Chick-fil-A, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ashes & Arrows score 0.14% — Low bucket.

Brand: Southwest AirlinesBrand: CoorsBrand: Chick-fil-A

Followers:419,592

Engagements:590

Rate:0.1%

Posts:943

Avg Likes:553

Avg Comments:25

Avg Views:5,004

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 419,592 · Engagements 590 · Rate 0.1% Posts 943 · Views 5,004 · Avg Likes 553 · Avg Comments 25 · Avg Views 5,004	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 35-44: 24% 45-64: 23% 18-24: 20%	Largest: 25-34 (31%); next: 35-44 (24%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (49%) NIGERIA (5%) SOUTH AFRICA (4%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (49%), NIGERIA (5%), SOUTH AFRICA (4%)
Platform Engagement	Instagram: 251 avg likes/post · Tiktok: 2,925 avg views/post · Youtube: 2,079 avg views/post	Best reach: Tiktok 2,925 avg views; best engagement: Instagram 251 avg likes

Top Brand Affinities

Southwest Airlines

Score: 16.30

Coors

Score: 8.11

Chick-fil-A

Score: 5.94

Busch

Score: 5.70

Margaritaville

Score: 5.70

Pacific Northwest Wonderland

Score: 5.34

HomeGoods

Score: 4.98

OLD NAVY

Score: 4.47

Target

Score: 4.42

Bud Light

Score: 4.40

Holden

Score: 4.07

Verizon

Score: 3.84

Brand	Category	Score
Southwest Airlines		16.30
Coors		8.11
Chick-fil-A		5.94
Busch		5.70
Margaritaville		5.70
Pacific Northwest Wonderland		5.34
HomeGoods		4.98
OLD NAVY		4.47
Target		4.42
Bud Light		4.40
Holden		4.07
Verizon		3.84
Oakley		3.73
GMC		3.57
Baileys		3.49
Jeep		3.33
Costco		3.26
Carhartt		3.12
NFL		3.09
Budweiser		2.96
Under Armour		2.89
Babybump		2.89
Guinness		2.86
Sunnies Studios		2.77
Airbnb		2.69
Showtime		2.61
Cadillac		2.57
Lululemon Athletica		2.50
Chipotle Mexican Grill		2.49
NBC		2.47
Jack Daniels		2.43
NHL		2.40
Walmart		2.34
WWE		2.34
Harley-Davidson		2.32
Bentley		2.30
The Olympic Games		2.08
Ford		2.02
Lush		1.96
Paramount Pictures		1.92
Dodge		1.92
Bellagio		1.88
Pixar		1.84
Chevrolet		1.82
Activision Blizzard		1.73
Amazon		1.71
Crocs		1.67
Chrysler		1.59
The North Face		1.59
Spotify Music		1.57