Ashe Brand Affinity ranks highest Nasty Gal at 10.60% . Very Strong. Score DMDB 50.51% | Fanbase 57.80%

Ashe — alternative artist from US.

Ashe — alternative artist · from US · MID_LEVEL. Explore profile, biography and music insights on Digital Music Database.

Ashe

Established

Country: US | Gender: female | Artist ID: 11e81bbd-6064-7c60-ab17-a0369fe50396

Find Artist

Genres

alternativealt zalternativecomedy & spoken wordcomedy

Influential: 50.51% Fanbase: 57.80% Trending: 46.86%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Nasty Gal • 10.60% • Very Strong

As of 2025-09-09

3,075,568

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 50.51% | Fanbase 57.80% | Trending 46.86% | CAREER STAGE: MID_LEVEL

Biography

Ashe — alternative artist · from US · MID_LEVEL. Explore profile, biography and music insights on Digital Music Database.

Report Date: 2025-09-09

Ashe keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, INDIA. The composition is heavily female (73%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 101,400 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Nasty Gal, Free People, Lollapalooza supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ashe score 2.19% — Strong bucket.

Brand: Nasty GalBrand: Free PeopleBrand: Lollapalooza

Followers:3,075,568

Engagements:67,235

Rate:2.2%

Posts:995

Avg Likes:66,302

Avg Comments:420

Avg Views:116,662

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,075,568 · Engagements 67,235 · Rate 2.2% Posts 995 · Views 116,662 · Avg Likes 66,302 · Avg Comments 420 · Avg Views 116,662	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 20% 13-17: 13% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (20%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED STATES (23%) BRAZIL (12%) INDIA (7%) UNITED KINGDOM (4%) POLAND (3%)	Top regions: UNITED STATES (23%), BRAZIL (12%), INDIA (7%)
Platform Engagement	Instagram: 42,558 avg likes/post · Tiktok: 101,400 avg views/post · Youtube: 15,262 avg views/post	Best reach: Tiktok 101,400 avg views; best engagement: Instagram 42,558 avg likes

Top Brand Affinities

Nasty Gal

Score: 10.60

Free People

Score: 9.23

Lollapalooza

Score: 8.15

Verizon

Score: 8.01

Ableton

Score: 6.96

Gillette

Score: 6.96

Barbie

Score: 6.67

iHeartRadio Music Awards

Score: 6.36

Amway

Score: 6.05

Coachella

Score: 5.42

Lululemon Athletica

Score: 4.40

Steve Madden

Score: 4.25

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Top Brand Affinities

Brand	Category	Score
Nasty Gal		10.60
Free People		9.23
Lollapalooza		8.15
Verizon		8.01
Ableton		6.96
Gillette		6.96
Barbie		6.67
iHeartRadio Music Awards		6.36
Amway		6.05
Coachella		5.42
Lululemon Athletica		4.40
Steve Madden		4.25
Urban Outfitters		3.99
American Eagle		3.98
Coors		3.77
Spotify Music		3.68
Philips		3.29
SoundCloud		3.21
CBS Television Studios		3.15
NBC		2.79
Polaroid		2.70
CBS		2.64
Budweiser		2.48
Dr. Martens		2.47
Paramount Pictures		2.30
Target		2.10
Victoria's Secret		2.08
Busch		2.02
Chrysler		1.88
Vogue		1.87
Sunnies Studios		1.79
Hollister Co		1.72
Bershka		1.70
Lush		1.68
H&M		1.66
Beats Electronics		1.62
Showtime		1.55
shein		1.52
Walt Disney		1.51
Airbnb		1.50
The Olympic Games		1.49
Cadillac		1.43
SheInside		1.38
Bellagio		1.32
Netflix		1.31
Walmart		1.30
Pepsi		1.29
Pixar		1.27
musical.ly		1.24
Vans		1.23