Ashanti

Ashanti — pop artist from US.

Ashanti rose to fame in 2002 under the guidance of producer Irv Gotti, achieving chart-topping success with multiple hit singles. Known for her collaborations…

Influence: 71.71% Fanbase: 63.94% Trending: 75.59% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Benihana • 11.18% • Very Strong

As of 2025-09-30

10,536,165

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 04:59:02 UTC

Genres

popdance poppophip popr&b, funk & soulr&burban contemporaryr&b/soulcontemporary r&bhip-hop & raphip hop

Biography

Ashanti rose to fame in 2002 under the guidance of producer Irv Gotti, achieving chart-topping success with multiple hit singles. Known for her collaborations with prominent rappers like Ja Rule and Fat Joe, Ashanti's debut album quickly reached number one on the Billboard charts, solidifying her presence in the urban music scene.

Following her initial success, Ashanti continued to release albums that garnered commercial acclaim, including Chapter II and Concrete Rose. Despite facing challenges within the Murder Inc camp, she maintained her musical career with subsequent releases and ventured into acting, appearing in various film and television projects. Ashanti's career trajectory showcased her versatility as a performer, culminating in the release of her album Braveheart in 2014 under the eOne label.

Top Brand Affinities

Report Date: 2025-09-30

Ashanti cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily female (67%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 796,350 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Benihana, Dollar Tree, boohoo, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ashanti score 0.55% — Low bucket.

Brand: BenihanaBrand: Dollar TreeBrand: boohoo

Followers:10,536,165

Engagements:57,507

Rate:0.5%

Posts:4,837

Avg Likes:55,721

Avg Comments:1,129

Avg Views:845,175

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,536,165 · Engagements 57,507 · Rate 0.5% Posts 4,837 · Views 845,175 · Avg Likes 55,721 · Avg Comments 1,129 · Avg Views 845,175	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 42% 35-44: 10% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (42%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (56%) BRAZIL (8%) UNITED KINGDOM (4%) CANADA (3%) FRANCE (2%)	Top regions: UNITED STATES (56%), BRAZIL (8%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 37,318 avg likes/post · Tiktok: 796,350 avg views/post · Youtube: 48,825 avg views/post	Best reach: Tiktok 796,350 avg views; best engagement: Instagram 37,318 avg likes

Top Brand Affinities

Benihana

Score: 11.18

Dollar Tree

Score: 10.58

boohoo

Score: 10.21

Macy's

Score: 9.66

ULTA Beauty

Score: 8.82

Barbie

Score: 8.71

MISSGUIDED

Score: 8.59

Milani Cosmetics

Score: 8.09

Gerber

Score: 7.19

FashionNova

Score: 7.16

Hennessy

Score: 6.83

JACQUEMUS

Score: 6.31

Brand	Category	Score
Benihana		11.18
Dollar Tree		10.58
boohoo		10.21
Macy's		9.66
ULTA Beauty		8.82
Barbie		8.71
MISSGUIDED		8.59
Milani Cosmetics		8.09
Gerber		7.19
FashionNova		7.16
Hennessy		6.83
JACQUEMUS		6.31
Fenty beauty		6.24
NORDSTROM		5.89
NARS Cosmetics		5.45
Margaritaville		5.13
iHeartRadio Music Awards		4.62
Los Angeles Lakers		4.55
OLD NAVY		4.47
Dolce & Gabbana		4.44
Steve Madden		4.30
Marc Jacobs		4.24
Coach		4.18
CNN		4.08
Verizon		3.89
ESPN		3.80
shein		3.50
Christian Louboutin		3.42
Sneakerhead		3.39
TOM FORD		3.38
Babybump		3.23
Estee Lauder		3.22
BALMAIN		3.20
NBC		3.19
Forever 21		3.07
SheInside		2.96
Comedy Central		2.89
NFL		2.83
NBA		2.82
Benefit Cosmetics		2.82
Fendi		2.82
Versace		2.78
Kylie Cosmetics		2.77
Topshop		2.73
Lancôme		2.73
MTV		2.69
SoundCloud		2.69
Nickelodeon		2.68
Tarte Cosmetics		2.50
Make Up For Ever		2.48