Ashanti Brand Affinity ranks highest Wingstop at 12.20% . Very Strong. Score DMDB 71.71% | Fanbase 63.94%

Ashanti — pop artist from US.

Ashanti rose to fame in 2002 under the guidance of producer Irv Gotti, achieving chart-topping success with multiple hit singles. Known for her collaborations…

Ashanti

Superstar

Country: US | Gender: female | Artist ID: 11e81bcd-327b-8dce-bc74-a0369fe50396

Find Artist

Genres

popdance poppophip popr&b, funk & soulr&burban contemporaryr&b/soulcontemporary r&bhip-hop & raphip hop

Influential: 71.71% Fanbase: 63.94% Trending: 75.59%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Wingstop • 12.20% • Very Strong

As of 2025-09-09

10,528,697

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.71% | Fanbase 63.94% | Trending 75.59% | CAREER STAGE: SUPERSTAR

Biography

Ashanti rose to fame in 2002 under the guidance of producer Irv Gotti, achieving chart-topping success with multiple hit singles. Known for her collaborations with prominent rappers like Ja Rule and Fat Joe, Ashanti's debut album quickly reached number one on the Billboard charts, solidifying her presence in the urban music scene.

Following her initial success, Ashanti continued to release albums that garnered commercial acclaim, including Chapter II and Concrete Rose. Despite facing challenges within the Murder Inc camp, she maintained her musical career with subsequent releases and ventured into acting, appearing in various film and television projects. Ashanti's career trajectory showcased her versatility as a performer, culminating in the release of her album Braveheart in 2014 under the eOne label.

Report Date: 2025-09-09

Ashanti cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily female (68%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 788,200 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Wingstop, Dollar Tree, Benihana, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ashanti score 0.55% — Low bucket.

Brand: WingstopBrand: Dollar TreeBrand: Benihana

Followers:10,528,697

Engagements:57,726

Rate:0.5%

Posts:4,833

Avg Likes:55,973

Avg Comments:1,166

Avg Views:837,025

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,528,697 · Engagements 57,726 · Rate 0.5% Posts 4,833 · Views 837,025 · Avg Likes 55,973 · Avg Comments 1,166 · Avg Views 837,025	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 42% 35-44: 9% 13-17: 4%	Largest: 25-34 (42%); next: 18-24 (42%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (54%) BRAZIL (6%) UNITED KINGDOM (5%) FRANCE (4%) CANADA (3%)	Top regions: UNITED STATES (54%), BRAZIL (6%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 37,870 avg likes/post · Tiktok: 788,200 avg views/post · Youtube: 48,825 avg views/post	Best reach: Tiktok 788,200 avg views; best engagement: Instagram 37,870 avg likes

Top Brand Affinities

Wingstop

Score: 12.20

Dollar Tree

Score: 10.40

Benihana

Score: 10.35

boohoo

Score: 10.11

Macy's

Score: 9.51

Hennessy

Score: 9.20

ULTA Beauty

Score: 8.77

MISSGUIDED

Score: 8.48

Barbie

Score: 8.47

Milani Cosmetics

Score: 7.98

FashionNova

Score: 7.56

Gerber

Score: 7.16

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Top Brand Affinities

Brand	Category	Score
Wingstop		12.20
Dollar Tree		10.40
Benihana		10.35
boohoo		10.11
Macy's		9.51
Hennessy		9.20
ULTA Beauty		8.77
MISSGUIDED		8.48
Barbie		8.47
Milani Cosmetics		7.98
FashionNova		7.56
Gerber		7.16
JACQUEMUS		6.27
NORDSTROM		5.83
Fenty beauty		5.40
NARS Cosmetics		5.38
MTV		5.16
iHeartRadio Music Awards		5.14
Margaritaville		5.08
Steve Madden		5.07
ESPN		4.51
OLD NAVY		4.42
Dolce & Gabbana		4.38
Coach		4.20
CNN		4.03
NFL		3.91
Verizon		3.86
Christian Louboutin		3.37
NBC		3.30
NBA		3.19
Babybump		3.18
Estee Lauder		3.16
BALMAIN		3.14
Beats Electronics		3.13
SoundCloud		3.12
Victoria's Secret		3.07
Sneakerhead		3.07
TOM FORD		3.01
Too Faced Cosmetics		3.01
Michael Kors		2.86
Forever 21		2.83
Versace		2.82
Los Angeles Lakers		2.81
Timberland		2.78
Benefit Cosmetics		2.77
Kylie Cosmetics		2.74
Topshop		2.72
Lancôme		2.71
Polo Ralph Lauren		2.70
Marc Jacobs		2.60