Ásgeir

Ásgeir

Country: IS | Gender: male

Influence: 58.86% Fanbase: 44.80% Trending: 65.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Icelandair • 57.52% • Very Strong

As of 2025-09-09

137,937

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-09 21:32:52 UTC

Genres

popicelandic popicelandic indieindie poppopalternativealternativefolk & traditionalindie folkicelandic folk

Biography

Icelandic singer/songwriter Ásgeir, born Ásgeir Trausti Einarsson, gained rapid success in his homeland with his debut album, featuring intimate and soulful songs blending indie electronic and folk influences. His unique sound is complemented by lyrics primarily penned by his father, poet Einar Georg Einarsson. With the assistance of singer/songwriter John Grant, Ásgeir released an English version of his debut album in 2013, which charted in multiple countries. His follow-up album in 2017, Afterglow, embraced experimental electronic textures alongside acoustic elements for a bolder sonic landscape.

Ásgeir Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Ásgeir keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, FRANCE, AUSTRALIA. The composition is male-leaning (52%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 16,504 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Icelandair, MOOG, Tate Modern supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ásgeir score 1.44%Moderate bucket.
Brand: IcelandairBrand: MOOGBrand: Tate Modern
Followers:137,937
Engagements:1,992
Rate:1.4%
Posts:634
Views:20,501
Avg Likes:1,937
Avg Comments:57
Avg Views:20,501

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 137,937 · Engagements 1,992 · Rate 1.4%
Posts 634 · Views 20,501 · Avg Likes 1,937 · Avg Comments 57 · Avg Views 20,501
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 43%
25-34: 36%
35-44: 11%
45-64: 6%
Largest: 18-24 (43%); next: 25-34 (36%)
Gender Split Female: 48%
Male: 52%
Non-binary/Other: 0%
Skews male (52%)
Top Countries UNITED STATES (15%)
FRANCE (10%)
AUSTRALIA (6%)
BRAZIL (5%)
UNITED KINGDOM (5%)
Top regions: UNITED STATES (15%), FRANCE (10%), AUSTRALIA (6%)
Platform Engagement Instagram: 1,265 avg likes/post · Tiktok: 3,997 avg views/post · Youtube: 16,504 avg views/post Best reach: Youtube 16,504 avg views; best engagement: Instagram 1,265 avg likes

Top Brand Affinities

Icelandair
Score: 57.52
MOOG
Score: 20.22
Tate Modern
Score: 11.03
Accor Hotels
Score: 9.31
Sennheiser
Score: 9.08
Ableton
Score: 8.01
Amazon Music
Score: 7.42
New Line Cinema
Score: 5.94
Kmart
Score: 5.60
Ryanair
Score: 5.43
Spotify Music
Score: 4.89
Lollapalooza
Score: 4.53
Brand Category Score
Icelandair 57.52
MOOG 20.22
Tate Modern 11.03
Accor Hotels 9.31
Sennheiser 9.08
Ableton 8.01
Amazon Music 7.42
New Line Cinema 5.94
Kmart 5.60
Ryanair 5.43
Spotify Music 4.89
Lollapalooza 4.53
Summit Entertainment 4.46
Polaroid 4.30
Kickstarter 3.92
Airbnb 3.92
Oculus 3.66
Olympus 3.63
Geocaching 3.48
Montblanc 3.46
Guinness 3.40
SoundCloud 3.34
Fujifilm 3.33
Aperol 3.31
Leica 3.29
Kodak 3.08
Showtime 2.87
Sunnies Studios 2.83
BBC 2.81
Coachella 2.78
Faber-Castell 2.66
HBO 2.64
Lush 2.61
Carhartt 2.57
Dr. Martens 2.41
NBC 2.41
The North Face 2.35
National Geographic 2.15
Beats Electronics 2.11
Garnier 2.11
IKEA 2.08
Tinder 2.07
A Game of Tones 1.98
Paramount Pictures 1.93
Bellagio 1.92
ASOS 1.92
Lego 1.86
Star Wars 1.85
Tomorrowland 1.81
The Olympic Games 1.79

Official Profiles

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Artist: Ásgeir

Date Range: 2025-10-09 → 2025-10-09
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-23 01:45:30 King and Cross Scanner FM Barcelona, ES 200
2025-08-23 00:54:07 King and Cross Eldoradio Alternative Luxembourg, LU 209
2025-08-23 00:30:18 Stardust Ego FM Munich, DE 218

Popularity (2025-10-08)

Platform%
No data.

Trending Artist