Asake
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-30
8,458,425
Social Media Followers
As of 2025-09-30
00:00:00
Hours Airplay
2025-11-06 21:23:32 UTC
Genres
Biography
In early 2020, Asake garnered critical acclaim with his viral freestyle "Lady," leading to widespread recognition in the music industry. His hit singles, including "Mr Money," reflect his lifestyle and persona, earning him nominations and wins at the City People Music Awards. Collaborating with artists like Broda Shaggi and DJ Xclusive, Asake continues to make a mark in the Nigerian music scene with his distinct sound and charismatic performances.
Asake has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, NIGERIA, KENYA. A heavily male (75%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 1,650,000 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Airtel, Palm Angels, CNN signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,458,425 · Engagements 516,757 · Rate 6.1% Posts 123 · Views 2,674,721 · Avg Likes 500,806 · Avg Comments 10,070 · Avg Views 2,674,721 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 45% 35-44: 5% 13-17: 4% |
Largest: 18-24 (45%); next: 25-34 (45%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (21%) NIGERIA (15%) KENYA (9%) FRANCE (9%) UNITED KINGDOM (6%) |
Top regions: UNITED STATES (21%), NIGERIA (15%), KENYA (9%) |
| Platform Engagement | Instagram: 177,771 avg likes/post · Tiktok: 1,650,000 avg views/post · Youtube: 1,024,721 avg views/post | Best reach: Tiktok 1,650,000 avg views; best engagement: Tiktok 291,500 avg likes |
Top Brand Affinities
Airtel
Palm Angels
CNN
Hennessy
Monster Beverage
MTV
Coach
Hublot
FashionNova
ASOS
BBC
shein
| Brand | Category | Score |
|---|---|---|
| Airtel | 19.92 | |
| Palm Angels | 19.61 | |
| CNN | 11.84 | |
| Hennessy | 6.81 | |
| Monster Beverage | 6.11 | |
| MTV | 5.75 | |
| Coach | 5.40 | |
| Hublot | 5.28 | |
| FashionNova | 4.88 | |
| ASOS | 4.40 | |
| BBC | 3.94 | |
| shein | 3.77 | |
| TOM FORD | 3.68 | |
| Dr. Martens | 3.58 | |
| SoundCloud | 3.36 | |
| Versace | 3.18 | |
| Dolce & Gabbana | 3.13 | |
| Comedy Central | 3.07 | |
| Timberland | 3.04 | |
| SheInside | 2.95 | |
| FOREX | 2.94 | |
| Fendi | 2.92 | |
| Lexus | 2.73 | |
| Pepsi | 2.67 | |
| Gucci | 2.58 | |
| Balenciaga | 2.56 | |
| Spotify Music | 2.55 | |
| The North Face | 2.47 | |
| Nokia | 2.29 | |
| Christian Louboutin | 2.27 | |
| Paramount Pictures | 2.20 | |
| Forever 21 | 2.19 | |
| Rolls-Royce | 2.15 | |
| Beats Electronics | 2.10 | |
| Guess | 2.07 | |
| Kodak | 1.99 | |
| Primark | 1.98 | |
| Vogue | 1.97 | |
| Crocs | 1.95 | |
| Cartier | 1.95 | |
| Louis Vuitton | 1.86 | |
| musical.ly | 1.83 | |
| Fenty beauty | 1.78 | |
| Lacoste | 1.77 | |
| Yves Saint Laurent | 1.71 | |
| H&M | 1.66 | |
| Los Angeles Lakers | 1.63 | |
| New Balance | 1.58 | |
| Polo Ralph Lauren | 1.57 | |
| Converse | 1.51 |
Official Profiles
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LoginArtist: Asake
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Top 10 Songs Played Today
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Total Streams (2025-09-30)
Total: 7,277,041
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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7,168,746 | 98.51% |
| [+] |
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80,832 | 1.11% |
| [+] |
|
27,463 | 0.38% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-09 04:00 UTC | Asake | Kings Theatre | New York, United States | — |















