
Asake
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
8,401,336
Social Media Followers
00:00:00
Hours Airplay
Biography
In early 2020, Asake garnered critical acclaim with his viral freestyle "Lady," leading to widespread recognition in the music industry. His hit singles, including "Mr Money," reflect his lifestyle and persona, earning him nominations and wins at the City People Music Awards. Collaborating with artists like Broda Shaggi and DJ Xclusive, Asake continues to make a mark in the Nigerian music scene with his distinct sound and charismatic performances.
Asake has momentum with 18-24 & 25-34 audiences—particularly in NIGERIA, UNITED STATES, FRANCE. A heavily male (75%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 1,150,000 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Airtel, Palm Angels, Hennessy signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 8,401,336 · Engagements 415,116 · Rate 4.9% Posts 109 · Views 1,942,495 · Avg Likes 402,275 · Avg Comments 9,874 · Avg Views 1,942,495 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 45% 25-34: 45% 35-44: 5% 13-17: 3% |
Largest: 18-24 (45%); next: 25-34 (45%) |
Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
Top Countries |
NIGERIA (19%) UNITED STATES (19%) FRANCE (9%) KENYA (9%) GHANA (5%) |
Top regions: NIGERIA (19%), UNITED STATES (19%), FRANCE (9%) |
Platform Engagement | Instagram: 162,455 avg likes/post · Tiktok: 1,150,000 avg views/post · Youtube: 792,495 avg views/post | Best reach: Tiktok 1,150,000 avg views; best engagement: Tiktok 211,100 avg likes |
Top Brand Affinities
Airtel
Palm Angels
Hennessy
CNN
Monster Beverage
MTV
Alibaba
Coach
FashionNova
Fenty beauty
ASOS
TOM FORD
Brand | Category | Score |
---|---|---|
Airtel | 17.77 | |
Palm Angels | 13.24 | |
Hennessy | 13.14 | |
CNN | 8.90 | |
Monster Beverage | 6.77 | |
MTV | 6.37 | |
Alibaba | 5.65 | |
Coach | 5.41 | |
FashionNova | 4.91 | |
Fenty beauty | 4.69 | |
ASOS | 4.37 | |
TOM FORD | 3.65 | |
Dr. Martens | 3.56 | |
Hublot | 3.55 | |
Timberland | 3.29 | |
FOREX | 3.29 | |
Balenciaga | 3.12 | |
Kodak | 3.09 | |
Lexus | 2.97 | |
Comedy Central | 2.96 | |
Versace | 2.89 | |
musical.ly | 2.83 | |
Beats Electronics | 2.79 | |
SoundCloud | 2.75 | |
Fendi | 2.50 | |
The North Face | 2.44 | |
BBC | 2.42 | |
Nokia | 2.29 | |
Spotify Music | 2.27 | |
Paramount Pictures | 2.21 | |
Gucci | 2.20 | |
Christian Louboutin | 2.19 | |
Vogue | 2.18 | |
Forever 21 | 2.15 | |
Rolls-Royce | 2.14 | |
Guess | 2.07 | |
Pepsi | 2.01 | |
Primark | 1.96 | |
Supreme | 1.84 | |
GIVENCHY | 1.80 | |
Burberry | 1.80 | |
Dolce & Gabbana | 1.79 | |
Lacoste | 1.77 | |
Louis Vuitton | 1.73 | |
Yves Saint Laurent | 1.71 | |
Rolex | 1.67 | |
Tommy Hilfiger | 1.64 | |
New Balance | 1.57 | |
Polo Ralph Lauren | 1.55 | |
Christian Dior | 1.52 |
Official Profiles
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LoginArtist: Asake
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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Streaming Audience Growth
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Streams & Royalties
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Streams | 0 | 0 | +0 |
Royalties | $0.00 | $0.00 | +0.00 |