Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
874,541
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 18:45:51 UTC
Genres
Biography
Beyond her vocal prowess, Asa is celebrated for her thought-provoking lyrics that explore universal themes of love, identity, and social issues. As a Paris-born Nigerian artist, her contributions to the music industry extend beyond borders, inspiring a global audience and pushing artistic boundaries to create a lasting musical legacy.
Aṣa resonates with 25-34 & 18-24 audiences and sustains presence in NIGERIA, UNITED STATES, UNITED KINGDOM. The demographic is heavily male (60%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 5,635 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Airtel, CNN, A.P.C. maps cleanly into Merchandise collaborations with fashion brands, Exclusive online concerts or live streams, Music-themed beauty products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 874,541 · Engagements 19,384 · Rate 2.2% Posts 150 · Views 5,635 · Avg Likes 19,354 · Avg Comments 564 · Avg Views 5,635 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 49% 18-24: 36% 35-44: 9% 13-17: 3% |
Largest: 25-34 (49%); next: 18-24 (36%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
NIGERIA (23%) UNITED STATES (15%) UNITED KINGDOM (7%) FRANCE (7%) GHANA (5%) |
Top regions: NIGERIA (23%), UNITED STATES (15%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 18,922 avg likes/post · Youtube: 5,635 avg views/post | Best reach: Youtube 5,635 avg views; best engagement: Instagram 18,922 avg likes |
Top Brand Affinities
Airtel
CNN
A.P.C.
boohoo
River Island
JACQUEMUS
Hennessy
T.G.I. Friday's
MISSGUIDED
Alibaba
shein
Paramount Pictures
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive online concerts or live streams
- Music-themed beauty products
- Collaborative playlists on streaming platforms
- Social media challenges featuring her music
- Limited edition vinyl releases
- Music workshops or masterclasses
- Charity events focusing on social issues in her lyrics
Marketing Angles
- Highlight her multicultural background and global appeal
- Emphasize her thought-provoking lyrics and social messages
- Leverage her mainstream status to attract diverse audiences
- Create content around her captivating performances
- Utilize user-generated content to engage fans
- Focus on her unique fusion of genres
Content Themes
- Cultural identity and heritage
- Love and relationships
- Social justice and activism
- Behind-the-scenes of her creative process
- Fan stories and experiences with her music
- Fashion and style inspiration
Partnership Brands
- Airtel
- Hennessy
- T.G.I. Friday's
- A.P.C.
- River Island
- JACQUEMUS
- FashionNova
- Gucci
- Lexus
- Fenty beauty
- Pepsi
- Spotify Music
- ASOS
- Dr. Martens
- Timberland
- Urban Outfitters
- Dolce & Gabbana
- Vogue
- MTV
- SoundCloud
| Brand | Category | Score |
|---|---|---|
| Airtel | Telecom & Internet Services | 17.39 |
| CNN | Entertainment & Media | 12.71 |
| A.P.C. | Apparel & Fashion | 12.52 |
| boohoo | Apparel & Fashion | 8.54 |
| River Island | Apparel & Fashion | 6.19 |
| JACQUEMUS | Apparel & Fashion | 6.17 |
| Hennessy | Alcoholic Beverages | 5.89 |
| T.G.I. Friday's | Restaurants & Food Service | 5.83 |
| MISSGUIDED | Apparel & Fashion | 5.69 |
| Alibaba | E-commerce & Marketplaces | 5.47 |
| shein | Apparel & Fashion | 4.50 |
| Paramount Pictures | Entertainment & Media | 4.17 |
| TOM FORD | Luxury & Designer | 3.40 |
| BBC | Apparel & Fashion | 3.20 |
| FashionNova | Apparel & Fashion | 3.20 |
| Urban Outfitters | Apparel & Fashion | 3.06 |
| FOREX | Finance, Banking & Insurance | 2.77 |
| Primark | Apparel & Fashion | 2.74 |
| Dolce & Gabbana | Apparel & Fashion | 2.67 |
| MTV | Entertainment | 2.48 |
| Fendi | Luxury & Designer | 2.39 |
| Christian Louboutin | Apparel & Fashion | 2.34 |
| Vogue | Apparel & Fashion | 2.32 |
| SoundCloud | Entertainment & Media | 2.28 |
| Dr. Martens | Apparel & Fashion | 2.21 |
| Kodak | Cameras & Photography | 2.15 |
| Versace | Apparel & Fashion | 2.14 |
| Lancôme | Beauty & Personal Care | 2.10 |
| Pepsi | Beverages | 2.10 |
| Timberland | Apparel & Fashion | 2.08 |
| ASOS | Apparel & Fashion | 2.07 |
| musical.ly | Entertainment & Media | 2.07 |
| H&M | Apparel & Fashion | 2.05 |
| Forever 21 | Apparel & Fashion | 2.00 |
| Yves Saint Laurent | Apparel & Fashion | 1.94 |
| Beats Electronics | Audio & Music Gear | 1.91 |
| Sunnies Studios | Apparel & Fashion | 1.86 |
| Puma | Apparel & Fashion | 1.85 |
| Bershka | Apparel & Fashion | 1.79 |
| Spotify Music | Entertainment & Media | 1.74 |
| Microsoft | Technology | 1.69 |
| Guinness | Alcoholic Beverages | 1.66 |
| New Balance | Footwear | 1.65 |
| Fenty beauty | Beauty & Personal Care | 1.59 |
| Rolex | Jewelry & Watches | 1.47 |
| Adobe | Software, Apps & SaaS | 1.43 |
| Lexus | Automotive | 1.39 |
| Polo Ralph Lauren | Apparel & Fashion | 1.39 |
| Hermès | Luxury & Designer | 1.38 |
| Gucci | Luxury & Designer | 1.34 |
Official Profiles
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LoginArtist: Aṣa
The map shows every radio station that aired Aṣa today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 04:14:50 | Why Can't We | Rádio Marginal | Cascais, PT | 214 |
| 2025-08-21 03:22:01 | Jailer | Radio Valois Multien | Crépy-en-Valois, FR | 5 |
| 2025-08-21 02:36:05 | Be My Man | Naija FM 102.7 | Lagos, NG | 201 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
