Aṣa
Genres
poppopnigerian popr&b, funk & soulneo soulpop soulafricanalte
Influential: 63.09%
Fanbase: 56.32%
Trending: 66.48%
Report Date: 2025-08-15
0
Total Streams
874,541
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 63.09% |
Fanbase 56.32% |
Trending 66.48% |
CAREER STAGE: MAINSTREAM
Biography
Asa is a versatile and dynamic multi-genre singer known for her captivating performances that transcend cultural boundaries. Her evocative voice and distinctive style have garnered recognition both in Nigeria and globally. Asa's eclectic fusion of genres showcases her ability to navigate diverse sounds, drawing from her multicultural background and captivating audiences worldwide with her spellbinding performances.
Beyond her vocal prowess, Asa is celebrated for her thought-provoking lyrics that explore universal themes of love, identity, and social issues. As a Paris-born Nigerian artist, her contributions to the music industry extend beyond borders, inspiring a global audience and pushing artistic boundaries to create a lasting musical legacy.
Beyond her vocal prowess, Asa is celebrated for her thought-provoking lyrics that explore universal themes of love, identity, and social issues. As a Paris-born Nigerian artist, her contributions to the music industry extend beyond borders, inspiring a global audience and pushing artistic boundaries to create a lasting musical legacy.
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Report Date: 2025-08-15
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Aṣa score
2.22% — Strong bucket.
Brand: Airtel
Brand: CNN
Brand: A.P.C.
Product: Merchandise collaborations with fashion brands
Product: Exclusive online concerts or live streams
Product: Music-themed beauty products
Followers:874,541
Engagements:19,384
Rate:2.2%
Posts:150
Views:5,635
Avg Likes:19,354
Avg Comments:564
Avg Views:5,635
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 874,541 · Engagements 19,384 · Rate 2.2% Posts 150 · Views 5,635 · Avg Likes 19,354 · Avg Comments 564 · Avg Views 5,635 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
25-34: 49% 18-24: 36% 35-44: 9% 13-17: 3% |
Largest: 25-34 (49%); next: 18-24 (36%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
NIGERIA (23%) UNITED STATES (15%) UNITED KINGDOM (7%) FRANCE (7%) GHANA (5%) |
Top regions: NIGERIA (23%), UNITED STATES (15%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 18,922 avg likes/post · Youtube: 5,635 avg views/post | Best reach: Youtube 5,635 avg views; best engagement: Instagram 18,922 avg likes |
Top Brand Affinities
Airtel
Telecom & Internet Services
Score: 17.39
CNN
Entertainment & Media
Score: 12.71
A.P.C.
Apparel & Fashion
Score: 12.52
boohoo
Apparel & Fashion
Score: 8.54
River Island
Apparel & Fashion
Score: 6.19
JACQUEMUS
Apparel & Fashion
Score: 6.17
Hennessy
Alcoholic Beverages
Score: 5.89
T.G.I. Friday's
Restaurants & Food Service
Score: 5.83
MISSGUIDED
Apparel & Fashion
Score: 5.69
Alibaba
E-commerce & Marketplaces
Score: 5.47
shein
Apparel & Fashion
Score: 4.50
Paramount Pictures
Entertainment & Media
Score: 4.17
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive online concerts or live streams
- Music-themed beauty products
- Collaborative playlists on streaming platforms
- Social media challenges featuring her music
- Limited edition vinyl releases
- Music workshops or masterclasses
- Charity events focusing on social issues in her lyrics
Marketing Angles
- Highlight her multicultural background and global appeal
- Emphasize her thought-provoking lyrics and social messages
- Leverage her mainstream status to attract diverse audiences
- Create content around her captivating performances
- Utilize user-generated content to engage fans
- Focus on her unique fusion of genres
Content Themes
- Cultural identity and heritage
- Love and relationships
- Social justice and activism
- Behind-the-scenes of her creative process
- Fan stories and experiences with her music
- Fashion and style inspiration
Partnership Brands
- Airtel
- Hennessy
- T.G.I. Friday's
- A.P.C.
- River Island
- JACQUEMUS
- FashionNova
- Gucci
- Lexus
- Fenty beauty
- Pepsi
- Spotify Music
- ASOS
- Dr. Martens
- Timberland
- Urban Outfitters
- Dolce & Gabbana
- Vogue
- MTV
- SoundCloud
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Airtel | Telecom & Internet Services | 17.39 |
| CNN | Entertainment & Media | 12.71 |
| A.P.C. | Apparel & Fashion | 12.52 |
| boohoo | Apparel & Fashion | 8.54 |
| River Island | Apparel & Fashion | 6.19 |
| JACQUEMUS | Apparel & Fashion | 6.17 |
| Hennessy | Alcoholic Beverages | 5.89 |
| T.G.I. Friday's | Restaurants & Food Service | 5.83 |
| MISSGUIDED | Apparel & Fashion | 5.69 |
| Alibaba | E-commerce & Marketplaces | 5.47 |
| shein | Apparel & Fashion | 4.50 |
| Paramount Pictures | Entertainment & Media | 4.17 |
| TOM FORD | Luxury & Designer | 3.40 |
| BBC | Apparel & Fashion | 3.20 |
| FashionNova | Apparel & Fashion | 3.20 |
| Urban Outfitters | Apparel & Fashion | 3.06 |
| FOREX | Finance, Banking & Insurance | 2.77 |
| Primark | Apparel & Fashion | 2.74 |
| Dolce & Gabbana | Apparel & Fashion | 2.67 |
| MTV | Entertainment | 2.48 |
| Fendi | Luxury & Designer | 2.39 |
| Christian Louboutin | Apparel & Fashion | 2.34 |
| Vogue | Apparel & Fashion | 2.32 |
| SoundCloud | Entertainment & Media | 2.28 |
| Dr. Martens | Apparel & Fashion | 2.21 |
| Kodak | Cameras & Photography | 2.15 |
| Versace | Apparel & Fashion | 2.14 |
| Lancôme | Beauty & Personal Care | 2.10 |
| Pepsi | Beverages | 2.10 |
| Timberland | Apparel & Fashion | 2.08 |
| ASOS | Apparel & Fashion | 2.07 |
| musical.ly | Entertainment & Media | 2.07 |
| H&M | Apparel & Fashion | 2.05 |
| Forever 21 | Apparel & Fashion | 2.00 |
| Yves Saint Laurent | Apparel & Fashion | 1.94 |
| Beats Electronics | Audio & Music Gear | 1.91 |
| Sunnies Studios | Apparel & Fashion | 1.86 |
| Puma | Apparel & Fashion | 1.85 |
| Bershka | Apparel & Fashion | 1.79 |
| Spotify Music | Entertainment & Media | 1.74 |
| Microsoft | Technology | 1.69 |
| Guinness | Alcoholic Beverages | 1.66 |
| New Balance | Footwear | 1.65 |
| Fenty beauty | Beauty & Personal Care | 1.59 |
| Rolex | Jewelry & Watches | 1.47 |
| Adobe | Software, Apps & SaaS | 1.43 |
| Lexus | Automotive | 1.39 |
| Polo Ralph Lauren | Apparel & Fashion | 1.39 |
| Hermès | Luxury & Designer | 1.38 |
| Gucci | Luxury & Designer | 1.34 |
Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-22 | 2025-08-23 | Change |
|---|
Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |