As I Lay Dying

As I Lay Dying — metal artist from US.

AS I LAY DYING, a Grammy-nominated metal band, returned to the music scene with two new singles, "Burden" and "The Cave We Fear To Enter," following their…

Influence: 63.79% Fanbase: 56.31% Trending: 67.54% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 207.75% • Very Strong

As of 2025-09-09

570,072

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:51:11 UTC

Genres

metalalternative metalnu metalmetalcoremetalmelodic metalcorechristian metalmetalcore/deathcore

Biography

AS I LAY DYING, a Grammy-nominated metal band, returned to the music scene with two new singles, "Burden" and "The Cave We Fear To Enter," following their well-received 2019 album, Shaped By Fire. The singles were released alongside their current USA headline tour with guests Chelsea Grin and Entheos, and an upcoming European tour with support from Caliban, Decapitated, and Left to Suffer. The band's lineup includes vocalist Tim Lambesis, guitarist Phil Sgrosso, and recent additions Ryan Neff, Nick Pierce, and Ken Susi.

Top Brand Affinities

Report Date: 2025-09-09

As I Lay Dying is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, INDONESIA. The audience is heavily male (86%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (19,895 avg views per post); Instagram builds the community layer. Affinity data highlights Impericon, Ampeg, Pro Tools, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist As I Lay Dying score 1.88% — Moderate bucket.

Brand: ImpericonBrand: AmpegBrand: Pro Tools

Followers:570,072

Engagements:10,707

Rate:1.9%

Posts:515

Avg Likes:10,345

Avg Comments:166

Avg Views:39,745

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 570,072 · Engagements 10,707 · Rate 1.9% Posts 515 · Views 39,745 · Avg Likes 10,345 · Avg Comments 166 · Avg Views 39,745	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 42% 35-44: 9% 13-17: 2%	Largest: 25-34 (45%); next: 18-24 (42%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (26%) BRAZIL (13%) INDONESIA (8%) POLAND (5%) GERMANY (4%)	Top regions: UNITED STATES (26%), BRAZIL (13%), INDONESIA (8%)
Platform Engagement	Instagram: 8,451 avg likes/post · Tiktok: 19,850 avg views/post · Youtube: 19,895 avg views/post	Best reach: Youtube 19,895 avg views; best engagement: Instagram 8,451 avg likes

Top Brand Affinities

Impericon

Score: 207.75

Ampeg

Score: 30.08

Pro Tools

Score: 10.23

Battlefield

Score: 9.25

DC Shoes

Score: 8.93

Sennheiser

Score: 8.75

Borderlands

Score: 8.73

Hot Topic

Score: 8.14

Fallout

Score: 7.95

Monster Beverage

Score: 7.37

The Last of Us

Score: 6.86

Volcom

Score: 6.63

Brand	Category	Score
Impericon		207.75
Ampeg		30.08
Pro Tools		10.23
Battlefield		9.25
DC Shoes		8.93
Sennheiser		8.75
Borderlands		8.73
Hot Topic		8.14
Fallout		7.95
Monster Beverage		7.37
The Last of Us		6.86
Volcom		6.63
Resident Evil		6.56
Capcom		6.48
God of War		6.42
GameStop		6.09
Mortal Kombat		5.89
The Witcher		5.83
NHL		5.77
Movistar		5.71
Power Rangers		5.58
Jagermeister		5.56
Taco Bell		5.53
Bethesda Softworks		5.23
Jack Daniels		5.21
Comedy Central		5.00
RAZER		4.90
Vans		4.71
Final Fantasy		4.69
Spotify Music		4.48
Sega		4.45
Star Wars		4.27
AMC		4.22
Budweiser		4.21
Bud Light		4.18
Call of Duty		3.75
Nintendo		3.68
PlayStation		3.66
Gundam		3.60
Coors		3.59
WWE		3.56
Xbox		3.52
Ubisoft		3.52
Nvidia		3.47
Columbia Pictures		3.41
Dr. Martens		3.32
Harley-Davidson		3.23
NFL		3.22
Dodge		3.06
Activision Blizzard		2.94