Art vs Science

Art vs Science — pop artist from AU.

Sydney's renowned electronic dance group, Art vs Science, has finally dropped their highly anticipated album 'Big Overdrive'. Over the past decade, the trio…

Influence: 51.95% Fanbase: 32.01% Trending: 61.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 85.47% • Very Strong

As of 2025-09-10

21,090

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-10-09 21:27:35 UTC

Genres

popaustralian indierockaustralian alternative rockrockelectronicelectronicaustralian dancedance

Biography

Sydney's renowned electronic dance group, Art vs Science, has finally dropped their highly anticipated album 'Big Overdrive'. Over the past decade, the trio crafted a vibe-packed collection of tracks, featuring their latest dancefloor hit 'I Saw You' and the ARIA club favorite 'SWEAT', produced by Kim Moyes of The Presets. 'Big Overdrive' showcases the band's signature blend of rich melodies, synth elements, and daring experimentation, solidifying their status as pioneers in the alternative dance scene with meticulously crafted, multi-layered bangers.

Top Brand Affinities

Report Date: 2025-09-10

Art vs Science reaches 25-34 & 35-44 audiences concentrated in AUSTRALIA, UNITED STATES, UNITED KINGDOM. The demographic tilt is female-leaning (50%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 191 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Virgin Australia, Telstra, Bec & Bridge suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Art vs Science score 2.23% — Strong bucket.

Brand: Virgin AustraliaBrand: TelstraBrand: Bec & Bridge

Followers:21,090

Engagements:248

Rate:1.2%

Posts:901

Avg Likes:240

Avg Comments:10

Avg Views:2,323

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,090 · Engagements 248 · Rate 1.2% Posts 901 · Views 2,323 · Avg Likes 240 · Avg Comments 10 · Avg Views 2,323	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 35-44: 25% 18-24: 22% 45-64: 7%	Largest: 25-34 (44%); next: 35-44 (25%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	AUSTRALIA (83%) UNITED STATES (6%) UNITED KINGDOM (2%) CANADA (1%) MEXICO (1%)	Top regions: AUSTRALIA (83%), UNITED STATES (6%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 191 avg likes/post	best engagement: Instagram 191 avg likes

Top Brand Affinities

Virgin Australia

Score: 85.47

Telstra

Score: 61.61

Bec & Bridge

Score: 60.01

Qantas

Score: 49.62

Vegemite

Score: 46.17

Myer

Score: 44.37

MOOG

Score: 27.75

Coles

Score: 27.55

Illy

Score: 26.82

Kmart

Score: 26.25

Woolworths

Score: 17.54

Ableton

Score: 15.76

Brand	Category	Score
Virgin Australia		85.47
Telstra		61.61
Bec & Bridge		60.01
Qantas		49.62
Vegemite		46.17
Myer		44.37
MOOG		27.75
Coles		27.55
Illy		26.82
Kmart		26.25
Woolworths		17.54
Ableton		15.76
Pro Tools		13.51
Akai		12.44
Amazon Music		11.78
Sennheiser		11.54
Sunnies Studios		11.36
Holden		11.04
Zimmermann		9.62
New Line Cinema		9.16
BALMAIN		8.57
Billabong		7.19
Coachella		6.37
Spotify Music		5.89
Moët & Chandon		5.53
Pioneer		5.38
Emporium		5.37
SoundCloud		4.87
ABC		4.81
Aperol		4.76
Smirnoff		4.51
UberEATS		4.50
Showtime		4.39
Beats Electronics		4.27
Pilsner Urquell		4.27
Martini		4.11
Tinder		4.10
Kickstarter		4.10
Cadbury		4.07
McLaren		4.03
Columbia Pictures		3.66
Airbnb		3.60
Nickelodeon		3.48
Geocaching		3.38
NBC		3.37
Campari		3.27
Lush		3.25
Guinness		3.21
Polaroid		3.11
Tomorrowland		3.00