Art Department

Art Department — electronic artist from CA.

Jonny White, the Canadian mastermind behind No.19 Music, has evolved from his collaborative origins with Kenny Glasgow to become a leading force in the…

Influence: 52.49% Fanbase: 36.45% Trending: 60.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-16

1,570

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 18:44:32 UTC

Genres

electronicdancedeep disco housecanadian electroniccanadian houseelectronichousetechno

Biography

Jonny White, the Canadian mastermind behind No.19 Music, has evolved from his collaborative origins with Kenny Glasgow to become a leading force in the underground music scene. Art Department, White's brainchild, has redefined electronic music with their groundbreaking sound, earning top honors like the #1 track at the Beatport Awards in 2011 and the iTunes #2 "Best Electronic Album" of the same year. The duo's impact has been widely recognized by esteemed publications such as The Guardian, Rolling Stone, and Billboard, solidifying their status as one of the most influential DJ/producer acts in the world.

Top Brand Affinities

Report Date: 2025-08-16

Art Department engages 25-34 & 18-24 audiences with repeatable results in key English-speaking markets. The fan base skews heavily male (83%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (3,432 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around Beatport, iTunes, Native Instruments, indicating authentic resonance in Merchandise (t-shirts, hats), Vinyl records of latest albums, Digital music downloads. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Art Department score 4.08% — Very Strong bucket.

Product: Merchandise (t-shirts, hats)Product: Vinyl records of latest albumsProduct: Digital music downloads

Followers:1,570

Engagements:64

Rate:4.1%

Posts:19

Avg Likes:63

Avg Comments:1

Avg Views:3,432

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,570 · Engagements 64 · Rate 4.1% Posts 19 · Views 3,432 · Avg Likes 63 · Avg Comments 1 · Avg Views 3,432	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 53% 18-24: 33% 35-44: 10% 45-64: 2%	Largest: 25-34 (53%); next: 18-24 (33%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries		No country breakdown.
Platform Engagement	Youtube: 3,432 avg views/post	Best reach: Youtube 3,432 avg views; best engagement: Youtube 63 avg likes