ArrDee Brand Affinity ranks highest ITV at 17.86% . Very Strong. Score DMDB 61.97% | Fanbase 53.30%

ArrDee — hip-hop & rap artist from GB.

British solo artist [Artist Name] made a significant impact in the past year with the release of debut mixtape "Pier Pressure," which achieved a silver…

ArrDee

Recognizable

Country: GB | Gender: male | Artist ID: 43b3d96a-5232-11e9-8263-549f35161576

Find Artist

Genres

hip-hop & raphip-hop/rapuk hip hophip hop

Influential: 61.97% Fanbase: 53.30% Trending: 66.31%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 17.86% • Very Strong

As of 2025-09-09

3,728,501

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.97% | Fanbase 53.30% | Trending 66.31% | CAREER STAGE: MAINSTREAM

Biography

British solo artist [Artist Name] made a significant impact in the past year with the release of debut mixtape "Pier Pressure," which achieved a silver certification. [Artist Name] has garnered seven top 20 records, including five top 10 hits, showcasing a promising start to their career. Hailing from Brighton, [Artist Name] is poised to make a mark on the global music scene.

Report Date: 2025-09-09

ArrDee draws 18-24 & 25-34 audiences and holds attention in UNITED KINGDOM, UNITED STATES, KENYA. The skew is heavily male (81%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 102,200 avg views per post, with Instagram sustaining the conversation. Audience adjacency to ITV, Sky Sports, Palm Angels makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ArrDee score 0.55% — Low bucket.

Brand: ITVBrand: Sky SportsBrand: Palm Angels

Followers:3,728,501

Engagements:20,389

Rate:0.5%

Posts:342

Avg Likes:19,599

Avg Comments:304

Avg Views:115,736

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,728,501 · Engagements 20,389 · Rate 0.5% Posts 342 · Views 115,736 · Avg Likes 19,599 · Avg Comments 304 · Avg Views 115,736	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 33% 13-17: 7% 35-44: 4%	Largest: 18-24 (55%); next: 25-34 (33%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED KINGDOM (19%) UNITED STATES (13%) KENYA (8%) SOUTH AFRICA (4%) GHANA (4%)	Top regions: UNITED KINGDOM (19%), UNITED STATES (13%), KENYA (8%)
Platform Engagement	Instagram: 10,593 avg likes/post · Tiktok: 102,200 avg views/post · Youtube: 13,536 avg views/post	Best reach: Tiktok 102,200 avg views; best engagement: Instagram 10,593 avg likes

Top Brand Affinities

ITV

Score: 17.86

Sky Sports

Score: 16.54

Palm Angels

Score: 14.33

boohoo

Score: 13.36

MISSGUIDED

Score: 12.46

Stone Island

Score: 11.77

Vauxhall

Score: 10.35

Sainsbury's

Score: 9.81

River Island

Score: 9.44

Selfridges

Score: 7.74

Vivienne Westwood

Score: 7.67

Pioneer

Score: 7.27

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Top Brand Affinities

Brand	Category	Score
ITV		17.86
Sky Sports		16.54
Palm Angels		14.33
boohoo		13.36
MISSGUIDED		12.46
Stone Island		11.77
Vauxhall		10.35
Sainsbury's		9.81
River Island		9.44
Selfridges		7.74
Vivienne Westwood		7.67
Pioneer		7.27
Champion		6.83
Moncler		5.52
Ableton		5.42
Alpinestars		4.58
Hennessy		4.51
SoundCloud		4.47
Primark		4.39
Beats Electronics		4.37
ASOS		4.02
BALMAIN		3.59
Gymshark		3.53
MTV		3.44
shein		3.41
Fendi		3.38
Stüssy		3.34
Harrods		3.33
Lacoste		3.33
Armani		3.10
Tesco		3.01
Aston Martin		2.94
Great Wall		2.90
Polo Ralph Lauren		2.89
Lush		2.86
Rolls-Royce		2.85
Spotify Music		2.84
Urban Outfitters		2.81
Fila		2.75
SheInside		2.68
The North Face		2.65
TOM FORD		2.64
Cartier		2.63
Nike		2.60
Christian Louboutin		2.56
Topshop		2.50
Victoria's Secret		2.45
Balenciaga		2.37
Guinness		2.35
Supreme		2.34