Armonía 10 Brand Affinity ranks highest Falabella at 21.36% . Very Strong. Score DMDB 56.96% | Fanbase 46.35%

Armonía 10 — pop artist from PE.

Armonía 10, known as "The orchestra that travels throughout Peru," was founded on March 8, 1972. Originating from Piura, it is a prominent figure in Peruvian…

Armonía 10

Established

Country: PE | Artist ID: 11e81bc2-5a3b-c8b6-a1b7-a0369fe50396

Find Artist

Genres

poppop peruanoasian poprockperuvian rocklatinlatincumbia peruanacumbia

Influential: 56.96% Fanbase: 46.35% Trending: 62.27%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Falabella • 21.36% • Very Strong

As of 2025-09-09

857,788

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.96% | Fanbase 46.35% | Trending 62.27% | CAREER STAGE: MID_LEVEL

Biography

Armonía 10, known as "The orchestra that travels throughout Peru," was founded on March 8, 1972. Originating from Piura, it is a prominent figure in Peruvian cumbia. The orchestra has featured renowned singers of northern cumbia such as Alberto "Makuko" Gallardo, Percy "El Chino" Chaponay, and Tony Rosado. Directed by founder Walther Arturo Lozada Floriano, who also serves as the keyboardist, producer, and director, Armonía 10 has been delivering Peruvian cumbia for 48 years with hits like "El cervecero," "Juraré no amarte mas," and "Siempre pierdo en el amor."

Report Date: 2025-09-09

Armonía 10 resonates most with 18-24 & 25-34 audiences and shows durable presence in PERU, ECUADOR, UNITED STATES. With a heavily male (76%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (100,318 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Falabella, Bodytech, Delicius makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Armonía 10 score 0.29% — Low bucket.

Brand: FalabellaBrand: BodytechBrand: Delicius

Followers:857,788

Engagements:2,511

Rate:0.3%

Posts:1,715

Avg Likes:2,405

Avg Comments:113

Avg Views:100,318

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 857,788 · Engagements 2,511 · Rate 0.3% Posts 1,715 · Views 100,318 · Avg Likes 2,405 · Avg Comments 113 · Avg Views 100,318	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 37% 35-44: 10% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (37%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	PERU (87%) ECUADOR (2%) UNITED STATES (2%) SPAIN (2%) CHILE (2%)	Top regions: PERU (87%), ECUADOR (2%), UNITED STATES (2%)
Platform Engagement	Instagram: 1,319 avg likes/post · Youtube: 100,318 avg views/post	Best reach: Youtube 100,318 avg views; best engagement: Instagram 1,319 avg likes

Top Brand Affinities

Falabella

Score: 21.36

Bodytech

Score: 17.65

Delicius

Score: 16.01

LATAM

Score: 15.32

Movistar

Score: 12.24

Suavecito

Score: 10.69

Pioneer

Score: 9.03

Sennheiser

Score: 8.99

Cafecito

Score: 7.78

VidaSana

Score: 5.08

Budweiser

Score: 2.81

Tomorrowland

Score: 2.67

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Top Brand Affinities

Brand	Category	Score
Falabella		21.36
Bodytech		17.65
Delicius		16.01
LATAM		15.32
Movistar		12.24
Suavecito		10.69
Pioneer		9.03
Sennheiser		8.99
Cafecito		7.78
VidaSana		5.08
Budweiser		2.81
Tomorrowland		2.67
KFC		2.34
musical.ly		2.34
Forever 21		2.19
Huawei		2.14
FIFA		1.70
Pic Collage		1.63
Marvel		1.52
Pokemon Go		1.45
Pixar		1.43
Guess		1.39
Herbalife		1.34
Spotify Music		1.25
L'Oréal Paris		1.20
Universal		1.19
Snapseed		1.14
Maybelline		1.13
H&M		1.13
SoundCloud		1.08
Red Bull		1.02
OREO		0.97
MAC Cosmetics		0.94
Polaroid		0.93
Canon		0.83
Travelgram		0.82
Ray-Ban		0.81
Beats Electronics		0.80
Star Wars		0.79
GoPro		0.72
Zara		0.72
Pandora		0.70
Pokemon		0.68
Netflix		0.68
National Geographic		0.67
Starbucks		0.65
Lamborghini		0.65
Nutella		0.64
HBO		0.61
Marvel Entertainment		0.61